Website owners and bloggers sell their ad space to monetize their websites, but not everyone works on creating a detailed ad monetization strategy. By creating a balanced strategy, anyone can increase their ad revenue while maintaining website credibility and enhancing users’ onsite experience, which is necessary for long-term growth.
Join us on our ad monetization strategy guide to learn how you can maximize ad revenue that ultimately helps you improve your website performance. The ad monetization tips mentioned in this post are beginner-friendly, powerful, and easy to employ.
Before diving into ad monetization tips, you need to know the following:
- What is ad monetization?
- How to monetize websites through ads?
- What are the different ad formats?
What is Ad Monetization?
The concept of ad monetization is simple: you sell your ad space to advertisers, and they pay for the clicks and impressions the ad generates. Selling ad space to advertisers is the easiest way to monetize website traffic, only if you know how to maximize its output.
Placing ads on the website is only half the work done; to maximize your ad revenue, you need to explore different ways to improve your ad performance. Here comes the ad monetization strategies.
Ad monetization strategies are nothing but the steps you take in order to maximize your ad revenue profit.
Suppose someone has a news website with 10,000 visitors and decides to sell ad inventory to advertisers who want to show erotic ads, and that too without creating an ad monetization strategy.
This will poorly affect the website’s performance and credibility among its audience.
On the other hand, if a news website prepares a list of advertisers they want to connect with, determines the ad format and content that resonates more with their audience, and places them strategically, the feasibility of monetizing ads without disturbing users is significantly higher.
Your aim shouldn’t be just selling ad space to make money from it; your aim should be to maximize ad revenue strategically, which ultimately helps you maintain a balance between ads and user experience.
So, now comes the question – how can you monetize websites through ads?
How to Monetize Websites Through Ads
For website monetization through ads, you can either approach advertisers directly or connect with an ad network.
Well, searching, pitching, and connecting with advertisers based on your website niche is too time-consuming and difficult. Moreover, you don’t get time to focus on other parts of the business, and ad payouts are often put on hold.
On the other hand, anyone can effectively monetize ads and scale their business performance using an ad network.
An ad network works as an intermediary between advertisers (who want to buy ad space to advertise their business message) and publishers (who want to sell ad space to monetize their website). Using an ad network, you don’t have to interact personally with advertisers for payouts, ad formats, or other things.
The ad monetization platform you can consider using for your website is 7SearchPPC.
The ad network is simple, easy to use, and offers 24/7 customer service. It supports diverse website niches, provides multiple payout options, and has a safe and secure interface to protect your sensitive data. You can contact us without looking at the clock to get help with your queries.
Ad networks, including 7SearchPPC, offer compatibility with several ad formats; some of them are listed below.
Different Ad Formats to Monetize Websites
For website monetization using ads, website owners and bloggers can utilize the following ad formats. Using a combination of these ad formats, depending on the business type, can maximize ad revenue.
- Native Ads: Native ads seamlessly blend with the content and design of the websites, allowing you to connect with your audience and boost engagement.
- Banner Ads: Banner ads are visually appealing, often in rectangular format, and stand out from competitors with eye-catching graphics.
- Popunder Ads: Popunder ads appear behind the main window, maintaining your user experience on your site.
- Text Ads: Text ads are simple text with captivating headlines and compelling call-to-action.
- In-Page Push Ads: In-Page Push ads appear similarly to mobile app push notifications and don’t require user permission.
- Interstitial Ads: Interstitial ads appear on the full screen when a content transition occurs (such as moving to the next level, page, or session) without disrupting the user experience.
Now, let’s explore the ad monetization tips publishers can leverage to increase ad profit.
Effective Ad Monetization Strategies for Publishers
A balanced ad monetization strategy not only helps in monetizing ads effectively but also maintains the website’s credibility among users. Use the below-mentioned ad monetization tips to monetize ads the right way.
Audience Understanding
Each audience reacts differently to different ads. For instance, Gen Z prefers interactive, engaging, and authentic ad content, while millennials, on the other hand, prefer social, video, and interactive ads.
Therefore, investing time to understand audience behavior, demographics, and preferences, and then segmenting accordingly, is a must to monetize ads effectively.
Ad Formats
You can’t randomly pick an ad format without considering your niche, audience, and the desired action you want from your ads.
For instance, if someone has a gaming website, they can utilize ad formats like interstitial and rewarded, as these types of ads are more appealing and rewarding to the gaming audience and convert more effortlessly. Gamers get extra lives, currency, next-level access, and other perks through such ads.
Also Read: Online Ads: An Overview of Online Ad Formats and Types
Ad Placement
Ad placement that’s done strategically brings more ad revenue. Think about the ad placements that can capture more users’ attention without disturbing their experience on the site.
For instance, you can place ads within the content to make it look more natural and try to put them above the first fold, at the bottom, and in the sidebar for more users’ attention.
Users Onsite Experience
Ad monetization strategies that prioritize user experience on the website tend to convert more effectively than those created solely for impressions and clicks. To maintain users’ onsite experience, use the following points:
- Don’t bombard users with too many ads the moment they land.
- Place ads on the website that align perfectly with your niche.
- Avoid placing excessive and disturbing ads as they can slow down the page speed and also affect the user experience.
- Don’t stick to a single platform; optimize ads accordingly for different platforms like mobile, tablets, and websites.
Select Pricing Model
Some of the popular ad monetization pricing models are CPM, CPC, and CPA. Based on your website’s niche and traffic, select the pricing model that best aligns with your business model.
- CPM (Cost Per Mille) – In the CPM pricing model, you earn ad revenue for every 1000 impressions. It’s ideal for websites that experience massive traffic daily.
- CPC (Cost Per Click) – In the CPC pricing model, publishers earn ad revenue for every click. Website owners and bloggers are advised to place ads that resonate with their website niche to convert more users.
- CPA (Cost Per Action) – In the CPA pricing model, publishers earn ad revenue for the specific action specified by the advertisers, such as a purchase or signup.
Also Read: How To Choose the Best Pricing Model For Online Advertising
Perform A/B Testing
A/B testing involves creating two versions of ads for two different audience segments and checking which version of the ad is bringing more impressions, clicks, and revenue.
Hotjar is a useful tool that can be used to analyze user behavior towards the website elements. Website owners can use a combination of ad formats and experiment with ad placement to optimize the ads strategically for maximum ad revenue.
Key Takeaways: Ad Monetization Strategies for Publishers
These are the key takeaways to create a balanced ad monetization strategy for your website.
- Know your audience, their behavior, and preferences to place the ads that can drive better ad revenue.
- Don’t place ads randomly; place ads strategically, monitor, and optimize accordingly.
- Use a combination of ad formats based on your niche.
- Choose the ad monetization pricing model that’s more profitable for your business.
- Create a balanced ad monetization strategy that doesn’t affect your site visitors’ experience.
- Don’t throw a lot of ads, each with a different intent, at your users.
Popular Ad Monetization Platform for Publishers
7SearchPPC is a popular ad monetization platform for publishers. It allows publishers of all niches to monetize their websites through ads. It has a dedicated dashboard for publishers to monitor their earnings, clicks, impressions, and other data.
7SearchPPC offers a clean, simple, and easy-to-use interface that has all the necessary settings needed to monetize a website. Publishers can access different ad formats, add any number of websites, receive bi-monthly payouts, and track their earnings, clicks, and impressions via a dedicated dashboard.
For ad monetization using the 7SearchPPC, website owners or bloggers only have to follow these steps.
- Register as a Publisher.
- Submit your website and wait for verification.
- Copy the ad code and paste it on your website
- That’s it, you are now monetizing your website via ads.
Time to enjoy your coffee.
Also Read: 10 Best Native Ad Platforms for Publishers in 2025
Usually, it takes a few hours or a day to get verified. Once your website is verified, you can add the ad code wherever you want on your website and start monetizing ads.
How to Maximize Website Monetization Strategy
Ad monetization, for no doubt, is a profitable and cost-effective monetization method. All lines of business can earn a significant amount of money through ads, but relying completely on one monetization model is not a good practice to adopt. By doing so, you’re stopping yourself from making more money for your business; therefore, combining ad monetization with other strategies is a must.
Website owners and bloggers can invest in other monetization strategies like affiliate marketing, sponsored content, subscription, donation, and others to maintain a consistent stream of income.
- Affiliate Marketing: Promote products and services of reputable brands to earn affiliate commission for every sale and conversion the affiliate link generates.
- Sponsored Content: Collaborate with brands to create engaging sponsored content that promotes their offerings in a non-salesy manner.
- Subscription Content: Create paywall content for your readers to increase your subscribers and monetize your exclusive content.
- Accept Donation: Accept donations from your users for the work you’re doing to help you keep motivated and grow your business.
Not restricted to this, there are other monetization methods, such as gift cards, content licensing, hosting live classes, and selling digital and physical products.
Take time to decide on the monetization model you want to leverage for your business, so you don’t end up creating a fuss.
Conclusion
Strategically, monetizing ads through an ad network is a more optimal option, as it allows you to focus on the core aspects of your business and watch it grow. Use 7SearchPPC to monetize ads faster and effortlessly. Start monetizing your website or connect with us to get help with your queries.
Frequently Asked Questions
How much traffic is needed to make money with ads?
Ans. You don’t need millions of website visitors to make money with ads. If your website is receiving a moderate amount of traffic, you can use an ad network like 7SearchPPC to start monetizing your website.
In how many months can I start monetizing my website through ads?
Ans. Monetizing a website through ads is not only effective but also simple. Anyone can expect to start making money through ads within two to three months.
What are the best ad placement strategies?
Ans. The best ad placement strategy includes the following points.
- Place ads naturally within your content in a way that doesn’t interrupt users’ experience on your site.
- Place ads where they can receive the most impressions.
- Experiment with different ad formats and placements.
- Place sticky ads in the footer and sidebar to keep them within the users’ view.
How can I increase my ad revenue?
Ans. Use the following ad monetization tips to increase your website’s ad revenue.
- Place ads that align with your business niche.
- Utilize different ad formats and place them in areas that attract more visitors.
- Improve your page load time, create content that satisfies user intent, and provide clear and simple navigation.
- Perform A/B testing and optimize accordingly.
- Connect with reputable and trustworthy advertisers.
- Don’t place erotic and disturbing ads.
Is it okay to combine other monetization strategies with ad monetization?
Ans. Yes, you can combine other monetization methods, such as affiliate marketing, sponsored content, donations, subscriptions, and others, along with ad monetization to generate more revenue and improve your business performance.
How can I start monetizing my website through ads?
Ans. To perform ad monetization on your website, you can either pitch advertisers directly or connect with an ad network like 7SearchPPC.
