What is Cost Per Action (CPA)?
CPA stands for Cost Per Action. It is a type of online advertising where advertisers pay only when a particular action is completed. This action could be a sale, sign-up, download, or form submission. Unlike paying for just views or clicks,
CPA ensures the advertiser only spends money when the user does something valuable. It’s a performance-based model that helps businesses get better results for their advertising budget.
Formula:
CPA = Total Costs / Total Conversions
