What is Cost Per Click (CPC)?
CPC stands for Cost Per Click. It is a pricing method used in digital advertising where advertisers pay a fixed or bidding-based amount each time someone clicks on their advertisement.
This model helps advertisers measure the effectiveness of their ads by tracking user interaction. Instead of paying for how many times an ad is shown, they only pay when someone actually clicks on it. CPC is commonly used to drive traffic to websites and generate leads or sales.
Formula:
CPC = Total Cost / Number of Clicks.
