SEO vs. PPC is a debatable topic in existence for more than a decade. Even today, some marketers still take sides in the “SEO vs. PPC” debate. Understandably, there is a passion on both sides of the aisle, but I’d compare it to an argument about the call for “air vs. water.” One may weigh … Read more SEO vs. PPC: Which Should You Use?
Every business and marketer knows the value of a PPC ad copy. Data shows that more than 64% of consumers interacting with Google ads when shopping online. This fact is one of the reasons why PPC ad creation is growing exponentially. Many marketers properly do their keyword research, figure out their budget requirements, and A/B … Read more How To Upgrade Your Writing Skills For An Irresistible PPC Ad Copy?
You can identify a great PPC campaign from a mile away; why? Because it will be eye-catching, speak to its target audiences, and motivate users to click or make a purchase. One way to make your PPC ad campaign pop out is to use buzzwords. Using these words is a simple way to attract people’s … Read more Buzzword Ideas for Your PPC Campaigns
Almost everyone got impacted due to this global pandemic COVID-19. In the past three months, the corona has spread to every country and has hugely impacted nearly every business. Almost everyone is working from home (WFH), and with restaurants and stores being closed, consumers have changed their purchasing behavior. The pandemic has negatively impacted some … Read more How Pandemics Reshape Advertising?
Machine learning is the next big thing that will transform the marketing sector as we know it. According to studies, about 30% of companies will be using machine learning in their sales process by the end of 2020. What interests us is how machine learning can help a company get ahead of competitors by addressing … Read more How To Use Machine Learning Power To Improve Your Digital Marketing