Website traffic isn’t just about hitting numbers; it’s about finding ways to engage visitors without turning them off. Meet popunder ads: often overlooked but surprisingly effective.
These ads have a quiet and stealthy approach as they open behind the main window, allowing the user to complete their activity. Once they close or minimize the tab, the ads show their magic.
With more brands shifting away from traditional pop-ups to pop-unders, it’s a clear sign for you that you should also think about it.
So, you’ve made up your mind, that’s a good move.
Let’s take a look at this blog, where we will discuss the meaning and behavior of popunder ads and also highlight the top 8 popunder ad networks leading the industry this year.
Introduction to Popunder Ads
Suppose you are doing very important work at home, and then someone rings the bell just to show you a newly launched product. You would likely get irritated and form negative assumptions about the company. If we turn the whole scenario to digital advertising, a similar type of culprit is pop-up ads. To address this problem, pop-under ads have been introduced as an alternative.
These ads behave like a sincere salesman who truly understands the business objective of promoting products and services and taking care of the audience’s browsing activity. They wait for the user until they close or minimize the current window, and when that happens, they quickly engage them to achieve the objectives.
Why Popunder Ads Get Extra Points Over Pop-Ups
Pop-under ads tend to get extra points over pop-ups for a few key reasons related to user experience and the effectiveness of the ad itself.
| Basis | Pop-Up | Pop-Under |
|---|---|---|
| User Experience | Interrupt User Experience | Don’t Interrupt User Experience |
| Bounce Rates | Higher Bounce Rates | Lower Bounce Rates |
| Visibility | Quick Visibility | Subtle Visibility |
| Ad Effectiveness | Moderate | High |
| Ad Blocking | More likely to be blocked | Less likely to be blocked |
What Is A Popunder Ad Network?
A popunder ad network is not a new term, and its definition is essentially the same as that of any other ad network. The only difference is the ad format. Ad networks that offer pop-under ads to their advertisers are called popunder ad networks. In short, a Popunder ad network is a platform that connects advertisers with website publishers who are willing to display Popunder ads on their sites.
Advertisers use these networks to create and manage their ad campaigns, target specific audiences, and track performance metrics such as impressions, clicks, and conversions.
Publishers, on the other hand, earn revenue by displaying popunder ads on their websites and are typically paid based on metrics such as impressions or clicks generated by the ads.
Tips for Selecting the Best Popunder Ad Network
Selecting the best popunder ad network requires a careful evaluation of many important factors to ensure high ROI, user experience balance, and long-term sustainability. Here are practical tips to help you choose the right one.
1) Check the Network’s Reputation
The first thing you should consider is the reputation of the ad network you’ve chosen to promote your offerings. Look for reviews and feedback from current or past advertisers. A trustworthy network will have a good track record and positive testimonials. Avoid networks with too many complaints or payment issues. A strong reputation often means better service, quality traffic, and more earnings.
2) Evaluate Traffic Quality
After checking the network’s reputation, the next thing you should evaluate is the quality of its traffic.
Don’t rely solely on positive reviews and feedback—others’ experiences may not reflect your own. It’s important to ensure that the ad network provides real traffic, not bots.
How can you do that?
Simply sign up as an advertiser and run a popunder ad campaign. This will allow you to verify whether the network’s claims and actual offerings match.
3) Compare Average Bids and Pricing Models
As an advertiser, it’s important to compare average bids across different popunder ad networks to ensure you’re getting competitive rates for quality traffic. Popunder ads usually work on a CPM (Cost Per Mille) basis, meaning advertisers pay for every 1000 times their ad is shown, no matter if people click on it or not. Some ad networks may also offer a CPC (Cost-Per-Click) option, but CPM is the most common payment model for popunder ads.
4) Examine the Targeting Options
The more precise your targeting, the better your chances of success. Check the popunder ad networks that you wrote down in your priority list to see if they allow advertisers to reach specific individuals who are most likely to benefit their business. This targeting can be based on numerous factors, such as:
- Location,
- Device Type,
- Operating Systems.
The more you can narrow it down, the better chance you have of reaching the right people. So, before picking a network, make sure they offer the targeting options you need for your campaign.
5) Immediate Assistance
Technical issues or campaign concerns can arise at any time. Choose a network that offers immediate customer support through multiple channels, such as Live Chat, WhatsApp, email, or Call. On top of that, having access to ad managers really makes a difference; they provide valuable insights and feedback and even handle campaigns for you.
Top 8 Popunder Ad Networks in 2025
Now, let’s discuss the most popular popunder ad networks in 2025:
7Search PPC
7Search PPC is renowned as a leading popunder ad network, offering a robust platform for advertisers seeking high-quality traffic and effective campaign performance. Known for its user-friendly interface and advanced targeting options, 7Search PPC excels in delivering ads that appear underneath the main browser window, ensuring uninterrupted user experience while maximizing ad visibility.
With its extensive network of publishers, advertisers can reach a diverse audience, enhancing the potential for conversions. The platform also provides detailed analytics and real-time reporting, enabling advertisers to optimize their campaigns for maximum ROI. Overall, 7Search PPC stands out for its reliability, effectiveness, and comprehensive features tailored for popunder advertising success.
Propeller Ads
PropellerAds has established itself as a leading popunder ad network, offering innovative ad formats and effective targeting capabilities. With a global reach, this ad network enables advertisers to reach diverse audiences worldwide. PropellerAds’ self-serve platform allows advertisers to create and manage campaigns effortlessly, while its robust analytics tools provide valuable insights for optimizing campaign performance.
Adsterra
Adsterra stands out for its premium inventory, advanced targeting capabilities, and innovative ad formats. This popunder ad network offers a wide range of targeting options, including geo-targeting, device targeting, and audience retargeting, allowing advertisers to design their campaigns for optimal performance. Adsterra’s dedicated staff and fraud detection system make it a preferred choice for advertisers seeking quality traffic and measurable results.
PopCash
PopCash is renowned for its reliable payments, responsive support, and extensive network of publishers. This ad network specializes in popunder advertising and connects advertisers with an audience across various devices and locations likely to be converted. Advertisers benefit from PopCash’s flexible targeting options and real-time bidding system, ensuring maximum ROI on their advertising investment.
PopUnderTOTAL
PopUnderTOTAL has a vast inventory of premium popunder traffic and advanced optimization options. This network uses highly effective targeting technologies to connect advertisers with highly engaged audiences across desktop and mobile devices. Its self-serve platform enables advertisers to launch campaigns quickly and track performance in real-time, ensuring maximum effectiveness and efficiency.
Clickadu
Clickadu is a trusted popunder ad network known for its innovative ad formats, competitive rates, and reliable service. This network offers a diverse range of targeting options, such as demographic targeting, allowing advertisers to reach their ideal audience with precision. Clickadu’s user-friendly interface, responsive support team, and transparent reporting tools make it a top choice for advertisers looking to maximize their ROI.
PopMyAds
PopMyAds stands out for its high-quality traffic, quick approvals, and competitive pricing. This Popunder ad network delivers quality traffic from publishers, ensuring maximum visibility and engagement for advertisers’ Popunder campaigns. PopMyAds offers a range of targeting options, including keyword, site, and category targeting, enabling advertisers to connect with their desired audience with accuracy and efficiency.
HilltopAds
HilltopAds is an ad network that offers a wide range of advertising solutions, including popunder ads, banner ads, and native ads. This network provides advertisers with access to premium inventory, advanced targeting options, and effective analytics tools, which allows them to optimize their campaigns to get the best performance. HilltopAds’ dedicated team and flexible payment options make it a top choice for advertisers seeking reliable traffic and high ROI.
Conclusion
In conclusion, popunder ad networks play a crucial role in today’s digital advertising landscape, offering advertisers the opportunity to connect with their target audience effectively. By leveraging the top 8 popunder ad networks mentioned above, advertisers can find new opportunities for growth, engagement, and success in 2025 and beyond.
Frequently Asked Questions (FAQs)
What are popunder ads?
Ans. Popunder ads are a type of ad that opens in a new window behind the main browser window. They don’t interrupt the user’s current activity and only appear when the user minimizes or closes the main window.
What is a Popunder Ad Network?
Ans. A Popunder ad network connects advertisers who want to display Popunder ads with publishers who are willing to show these ads on their websites.
What payment models do popunder ad networks use?
Ans. Most popunder ad networks use a CPM (Cost Per Mille) model, where you pay for every 1,000 impressions. Some may also offer CPC (Cost-Per-Click), but CPM is the most common.
What are some of the top Popunder ad networks in 2025?
Ans. Some of the most popular popunder ad networks in 2025 include 7Search PPC, PropellerAds, Clickadu, PopCash, Adsterra, PopMyAds, and HilltopAds.
What are some of the key features that make 7Search PPC the best popunder ad network for promoting your business?
Ans. 7Search PPC gives the full power, control, and flexibility to its advertisers to run and control their ad campaigns, offering precise audience segmentation, automated bid adjustments, and detailed campaign insights.
