Money talks, and so does content that helps people manage it better. If you run a finance blog, you have likely spent hours researching and creating posts that explain credit scores, budgeting, investing, or taxes in simple financial terms or language. But while your content helps others build wealth, it’s only fair to ask: how do you make money from it, too?
There are many methods to monetize a finance blog, such as subscriptions, affiliate marketing, and more, but online ads are often the first option that comes to mind. They are accessible whether you are just getting started or already earning but not yet reaching your full potential.
The real challenge? Using them wisely.
In this post, we’ll walk you through some tried-and-true ad strategies that have actually worked for finance bloggers to turn their content into real income.
What is Monetization?
Many of you may be familiar with the term ‘monetization,’ but some of you may not. So, let’s start by understanding what it means.
Monetization is the process of turning something you own, like a website or a blog, into a source of income.
For example, suppose you have a financial website where you regularly provide accurate and valuable information. Over time, people begin to trust your content and visit your site frequently. While you’re not earning money directly at this stage, you’re building trust and an audience.
That trust can eventually be converted into passive income when you apply an effective monetization strategy. That’s how monetization works.
Why Should you Monetize a Finance Blog?
Look, it is not a wise decision at all to work hard without earning money. That’s why you should monetize a finance blog, because it not only adds an extra source of passive income but also brings you several other benefits, like these:
Pushes you to Think Outside the Box
People are coming to your blog for one reason: the content you provide is far better than what others are offering. This shows that you think differently and have the potential to do even more.
Monetization encourages you to think outside the box. It allows you to make your content more informative by including premium data, expert insights, and professional opinions.
All of these things require some cost, and monetization takes care of it.
Helps you Earn Independently Without Relying Solely on a Job
Today, times are different from what they used to be. Now, you can’t solely depend on having one source of income, i.e., a 9-to-5 job in your pocket, because things are getting more expensive day by day, and it’s difficult to manage such expenses. And even if you somehow manage them, what about your dreams?
This is where monetization helps you as a support system. It allows you to make money on the side to ease expenses and achieve your dreams.
Builds Your Confidence and Keeps you Motivated
There is a real sense of pride that comes from seeing your finance blog actually make money. It means your voice matters (people are treating you as an expert), your advice is helping others, and your hard work is paying off.
That kind of progress keeps you going, especially on the days when motivation is low. Every bit of growth, no matter how big or small the amount of money you earn, will definitely give you a reason to keep pushing forward.
Helps you Add Useful Tools to Your Blog for Your Audience
What if you offer something extra to your audience? For example, when a reader visits your blog to gain financial knowledge or advice. You could also provide financial tools such as tax calculators, investment trackers, or retirement planners.
This added value will make your readers happier and increase their trust in your blog. When you monetize a finance blog, you don’t need to invest a single penny in tools. Instead, you can reinvest the amount that you earn.
Why Online Ads Deserve a Place in Your Monetization Strategy
As a finance website owner or a blogger, people often overlook online ads and choose other monetization methods, and we think that’s a big mistake if your aim is to earn a long-term and consistent income. Below are some key points that explain why online ads truly deserve a place in your monetization strategy.
Passive Income That Adds up Over Time
The best thing about monetizing a finance blog through online ads is that you don’t need to be actively online. Yeah, that’s true.
Once ads are set up, they can keep generating income without much effort. Unlike sponsored content or product sales, you don’t have to actively promote anything. Even if your blog isn’t going viral, consistent traffic can still bring in daily ad revenue.
Works Well With Other Monetization Methods
If you have any doubts that you can’t manage other monetization methods along with online ads, please kick those thoughts out.
You don’t have to choose between ads, affiliate links, or selling digital products. Online ads can quietly work in the background while you try other income streams. They don’t interfere; they just add extra earnings.
Online Ads Scale Perfectly With Your Growing Traffic
Online ads do not need any kind of required modifications. For example, the ad placement that you used when you had 1,000 visitors per month and were getting impressions can still work when your finance blog has 10,000 visitors per month.
As your website traffic grows, so does your online ad income. It’s a simple formula. You don’t need to change anything—just focus on getting more readers, and your ad earnings will naturally grow with them.
Online Ads Fit into All Types of Content
Finance as a topic includes multiple categories like banking, insurance, brokerage, and more. A blogger can cover all of these to make their blog a multi-focused site under the finance niche. In such cases, affiliate marketing may not work well across all categories, but online ads can.
Whether you write news articles, how-tos, or opinion pieces, ads fit into all content types. You don’t have to create salesy content to earn money. Just write naturally, and ads will do their job.
Proven Ad Strategies to Monetize a Finance Blog
Now, the section has arrived that you all have been waiting for since the start of the blog, and we assure you that the ad strategies we are going to give you to monetize a finance blog are proven and tested by the publishers (website owners) who are a part of our 7Search PPC ad network. Take a look:
Take the Time to Research a Reliable Ad Network
When it comes to monetizing a finance blog through online ads, you have various options. You can directly contact advertisers and negotiate manually, or you can use ad exchanges to sell the traffic.
However, when you choose an ad network, it makes a difference. It automatically selects the most relevant ads based on your blog’s content and audience.
At the same time, you still retain control over which ad formats appear on your site and where you want to place them, such as in the header, within the content, or in the sidebar.
Here is the checklist you need to go through when choosing an ad network.
- The first thing you need to ensure is that the ad network has a good number of finance advertisers and serves ads that align with your blog’s finance niche.
- The ad network should provide easy-to-implement ad code, compatible with your blogging platform or CMS. Ideally, the code should be customizable (size, placement) and lightweight for performance.
- Now, the next point that you need to check is whether they offer CPM, CPC, CPA, or a mix, based on your traffic patterns.
- After confirming that your chosen ad network offers the revenue model you desire, you should now look into minimum payout thresholds and payment frequency.
- You can’t earn money at the cost of your audience’s experience. So, you need to confirm that the ads delivered by the ad network are non-intrusive, fast-loading, and mobile-friendly.
- Audiences only spend time checking ads that are relevant to what they are currently viewing. Inappropriate ads not only reduce earnings but also negatively affect traffic. You must ensure that the ad network provides ads that match the niche, content, and interests of the audience.
- At last, you should evaluate the network’s reporting tools and access to real human support, as you need to be aware of things like total earnings, withdrawals, impressions/clicks, etc. Also, the need for assistance can occur at any time, so the ad network support team should be available to help you.
Pick the Ideal Ad Format for Your Monetization Goals
Not every ad format is suitable for your finance blog or its audience. When you’re at the stage of choosing the right ad format for your blog, there’s no need to rush.
Take time to do some research first—look at what other finance publishers are using. You can also take knowledge from blogs and YouTube, where there’s plenty of helpful content about different ad formats. The key is to strike a balance between providing a good user experience and generating income.
According to our research, here are some sectors and their commonly used ad formats:
- Banking sector – Text ads
- Insurance sector – Banner ads
- Investment sector – Native ads
- Forex sector – In-page push ads
These are the ad formats used by advertisers when they created ad campaigns on 7Search PPC. To know more, you can read our case study “The Ideal Ad Network for Finance Industry Success.”
However, choosing the ad format is totally up to you, so pick wisely.
Place Your Ad Where it Gets the Most Attention
Ad placement plays a crucial role when a publisher is looking to monetize a finance blog. You can’t simply close your eyes and paste ads randomly on the page, as illustrated in the image below.
Instead, you need to be careful about where you publish your online ads. For example, whether to place them after the entire content or between paragraphs within the blog. However, the best ad placement is not within the blog itself, but rather positioned alongside the blog content.
Below, you can see an image showing what we consider the perfect ad placement to monetize a finance blog.
Don’t Forget to Test the Elements
People can only share their own experiences. However, there’s no guarantee that what worked for them will work for you. For the best results, you must test and experiment with the following elements if you want to monetize a finance blog effectively.
Ad Placement
There are some places where publishers usually publish ads, such as at the top, bottom, sidebar, or within the content. You must check them one by one by placing your ad in these areas and see which area you are getting the most ad impressions.
Image Size
The larger image has more potential for visibility than the smaller image, but again, there is no guarantee that it will give you the results that you want, because visibility is not greater than relevancy and user experience.
Traffic Source
When your goal is to drive more traffic to monetize a finance blog, you have mainly two options: SEO and paid traffic. By comparing and testing both, you can easily determine which source generates more ad clicks. In the future, you can then focus on optimizing the more effective one.
Ad Density
In your blog, there are many different ad formats you can use, but publishing too many ads is not a good strategy. The ideal ad density for effective monetization will depend on testing and experimentation.
Too many ads on a page can annoy readers and actually reduce your ad revenue. Sometimes, fewer well-placed ads perform better than a cluttered page.
Monitor the Overall Performance of Ads
You can’t expect the best results on your very first attempt, and no one can definitively say whether the results you’re getting are the best possible. That’s why it’s important to monitor your ad performance regularly.
If you notice signs like low clicks, low revenue, or decreased traffic, it’s essential to revise your monetization strategy for your finance blog as soon as possible.
Why you Should Consider 7Search PPC to Monetize a Finance Blog
A significant majority of websites applying to Google AdSense are rejected. It’s estimated that 95 to 96 percent of new applications are turned down. Websites in the finance sector may also be among those frequently disqualified.
This high rejection rate represents a major problem for publishers and is one of the main reasons they are placing their trust in our ad network, 7Search PPC.
Currently, a wide range of publishers are successfully monetizing their finance websites and blogs through our ad network. We don’t just make claims — we believe in delivering real value. Our unique selling point is transparency, and we maintain it at all costs. That’s why many publishers choose us as a reliable Google AdSense alternative.
Here are some key points that explain why you should choose us to monetize your finance blog:
- Quick Approval
- Easy Ad Code Implementation
- High CPC/CPM Rates
- Safe Ads
- Bimonthly Withdrawal
- Multiple Payout Options
A 3-Step Guide to Starting Your Monetization Journey with 7Search PPC
Here’s a quick guide to help you monetize your finance blog with 7Search PPC.
- Step 1: Visit 7searchppc.com, click on the “Register” button at the top right, choose “Publisher,” and then click “Continue.”
- Step 2: A registration form will appear. Fill out all the required details, tick both checkboxes, and click the “Create an Account” button. An OTP pop-up will appear. Open your email, find the OTP, and type it in.
- Step 3: After successfully entering the OTP, a Thank You page will appear. After a few seconds, you will be redirected to your publisher dashboard.
Ta-da! You’re now ready with your publisher account. To run finance ads on your blog, you can check out this video.
Final Words
Making money from your finance blog doesn’t have to be hard. Just focus on what your readers like and try different ad ideas to see what works best. You have already done the hard part by sharing helpful information.
Now, take it slow, keep learning, and don’t worry if it’s not perfect right away. Over time, your blog can start earning for you and make all your efforts worthwhile.
Frequently Asked Questions (FAQs)
What does it mean to monetize a finance blog?
Ans. To monetize a finance blog means turning your blog into a way to earn money. You can do this through ads, affiliate links, or selling services related to finance.
Why should I monetize a finance blog?
Ans. You should monetize a finance blog because it helps you earn money from your hard work and valuable content while helping others with financial advice.
Can I monetize a finance blog if I’m just starting out?
Ans. Yes, you can monetize a finance blog from the start, but it’s best to focus on growing traffic first. Monetization works better once you have an engaged audience.
Do I require a lot of traffic to monetize a finance blog?
Ans. Not necessarily. You can monetize a finance blog with low traffic, but more visitors usually mean more earnings from ads or clicks.
Can I use multiple methods to monetize a finance blog at once?
Ans. Yes! You can monetize a finance blog with ads, affiliate marketing, digital products, and more—all at the same time.
