Do you want to solve your PPC queries and know how to start your PPC campaign most effectively? If yes, then you are at the right place. This platform will solve all your queries related to a PPC campaign. So go ahead to get complete knowledge of a PPC campaign and get a full guide to start your PPC campaign.

What is a PPC campaign?

A PPC campaign is also known as the Pay Per Click ad campaign. It is an advertising technique in which the advertisers need to pay the publisher for the ads each time when an ad is clicked by the user.

The advertisers who want to show their ads in the search engine need to bid higher than the other advertiser to show their sponsored content above the other advertiser’s products.

There are various platforms that offer you these PPC advertising methods. Some of the platforms are Amazon PPC Campaign, Facebook (FB) PPC Campaign, Google PPC Campaign, etc.

7Search PPC is one of the most popular PPC advertising platforms. The 7SearchPPC campaign allows you to create ads and display them on different Google platforms. In the 7Search PPC campaign, the advertisers bid for the keywords, and the highest bid wins, and the advertiser can show their products in the top position. Similarly, the Amazon PPC campaign and Facebook PPC campaign also allow you to create your ads and place them on their platform.

How To Optimize Your Ad Campaign?

Different ad networks provide you with different techniques to optimize your ad campaign. The optimization facilities you can get are from Facebook ads campaign optimization, google ads campaign optimization, and Bing ad campaign optimization.

To optimize your ad campaign, you can use these tips to get the best results for your business or website. These steps will also answer how to optimize Bing ad campaigns.

  • Set the goal or aim that you want to achieve.
  • Select a matrix that can help you to measure the performance of your ad campaign. Some of them are CPC, CPM, CPA, etc.
  • Create more attractive ads and landing pages.
  • Do a complete analysis of your campaign.
  • Know your target audience.
  • Create consistency.
  • Do A/B Test as it helps you in assessing the objective?
  • Analyze and keep updating

How To Do The Best Bid Strategy?

The type of bidding you want to do depends on the matrix you choose, whether you want impressions, clicks, or actions.
If you want to gain clicks, there are two types of bidding strategies: automated bidding strategy, and manual bidding strategy.

Automated Bidding Strategy: In an automated bidding strategy, the advertiser needs to set a daily targeted budget, and the Google ads or any other platform you choose would provide you the maximum clicks in that set budget. Once you reach your daily budget, the ads will stop appearing. Smart bidding strategies are conversion or value-based bidding strategies that set a unique bid for each auction.

Manual Bidding Strategy: Manual bidding strategy consists of manually managing your bids. This bidding consists of an increase or decrease in the bids depending on various factors such as the ad position, past keyword performance, keyword popularity, etc. The bidders have the capability to make changes in the bids.

How To Calculate The PPC Budget?

If you want to run a PPC campaign, then you need to calculate the PPC budget in the right manner since it is a difficult task to calculate a PPC budget while keeping all factors when calculating the budget.

To calculate the PPC budget, you need to calculate it in two steps:

Number of customers required = (Revenue / Sales Period) / Average Order Value

PPC Budget = (Number of customers / CVR (Conversion rate) / CVR x CPC

This is the quickest and easiest way to calculate a PPC budget.

To calculate the PPC budget, first, you need to know the bidding strategy and the cost of an ad depending on the industry for which you want to advertise. The average cost of 7SearchPPC is between $1 to $1.5 and the average cost of Google Ads is between $1 and $2 on the search engine platform. The Google Ad PPC budget and the Bing PPC budget can be higher for more popular keywords. The daily budget for Amazon PPC depends on how much the advertiser spends on its sponsored Ads. 

How To Do Keyword Research?

To do PPC keyword research, first, you need to know your PPC goal. Once you know the goal to advertise your products and service, it will become easy for you to get the right keyword for your ad campaign.

To find the right keywords, you can use the PPC keyword research tools. The PPC keyword research tools you can use are Google keyword planner, Ubersuggest, Wordstream free keyword tool, Google Analytics, Word tracker Scout, etc.

Keyword research for PPC can become easy when searching for keywords with the right keyword research tool.

How To Add Negative Keywords in Google Ads?

Google ads add negative keywords to your ads. You can add single or multiple negative keywords at the same time in an ad. Negative keywords allow you to exclude a search term and help you to target only the keywords that matter to your users.

The types of negative keywords are Negative broad match, Negative phrase match, and Negative exact match.

How To Write An Effective Ad Copy?

An ad copy is that content which persuades a user to buy the products from the brand’s site.
To write an effective ad copy, you need to keep the user’s needs in mind. There are various platforms that place ad copy. Some of the ad copies that you may see over the internet are Facebook ad copy, Google ad copy, and Bing ad copy. You can write the Facebook ad copy in the most attractive way with the help of Yaytext. It helps to bold or add effects to your text and attract the user to perform some action.

To write an effective ad copy, you can use different types of hooks to make your ads attractive to your users. You can use pain/benefit content, feeling-based content or emotional content, and a logic hook.

You can also create an ad copy with the 7SearchPPC advertising platform. This platform is an AdSense alternative and allows you to create multiple ad copies at the same time. The ad copy you can make are display ads, text ads, and banner ads. To start your PPC ad campaign, you can register your website or business with the 7Search PPC Ad Network.

How To Write A Call To Action?

A call to action is a digital marketing strategy that is used to attract the user to ultimately buy the product or service through an ad. The CTA is a short content or article that tries to convince the user to buy the services. An engaging call to action is prepared when the seller of the goods and services considers the needs of the user and prepares the product and the call-to-action content.
To write an effective call to action, you should always start with strong words like “click,” “join,” etc. Use persuasive language to attract users.

Popular CTA’s In Top-performing Text Ads

Top-performing text ads should consist of the most popular keywords. Adding expanded text ads can be a good option as expanded text ads have more potential to get high clicks and impressions. The CTAs must consist of provoking words such as emotions and enthusiastic phrases to convince users to buy the products or services. Some of the CTAs examples are:
Instagram ad CTAs, Facebook ad CTAs, Email CTAs, etc.

What Are Google Ad Extensions?

The ad extensions add additional information to your ads. These ad extensions persuade the users to buy or perform some action on your business website. These extension formats consist of callout extensions, image extensions, and site link extensions. When you add an ad extension, the ads are more visible to the users.

Build A conversion-optimized Landing Page

To build a conversion-optimized landing page, you need to create an attractive layout of your landing page. To optimize or convert the user into a buyer, you need to make positive changes to your landing page, such as improving and enhancing each part of your landing page.

To increase the conversion rate, you can start your landing page with attractive phrases and words. Before you start making changes to your landing page, always identify the user’s needs and perspectives of buying any product.

Track and Improve Your Ad Campaign

Once you are prepared with the PPC ads and start your ad campaign, you need to wait and analyze or track the performance of your PPC campaign. It is easy to track your ad campaign with the Pay Per Click ad matrix. You would be able to know how many users have clicked on the ads that you have displayed.


Q.1 Where Can I Run A PPC Campaign?

You can run a PPC campaign with a PPC advertising platform provider. To start your PPC campaign, you can follow the following steps:
1. Choose the goal to start the campaign
2. Define your target audience
3. Set a budget
4. Bid for your keyword
5. Create flexible ads
6. Optimize your website
7. Make regular changes

Q.2 How Do You Scale PPC?

The best way to scale a PPC campaign you can follow these steps:
1. Invest in the landing page
2. Increase your budget
3. Prepare different ad groups
4. Analyze the demand for your keyword
5. Prepare negative keywords
6. Arrange negative keywords
7. Optimize your ad copy

Q.3 What Is A Good PPC Strategy?

The main motive to display a PPC ad is to make a product or service of a brand popular or generate sales for that product.
A good PPC strategy includes top keywords, fulfilling user expectations, displaying the ads at the right place and at the right time, preparing a good design of the ad, and using strong words or phrases.

Q.4 What Makes An Effective PPC Ad?

An effective PPC is made with the help of an attractive layout of the ad and by following attractive techniques. You can follow the below steps to make an effective PPC ad:
1. Set Your Goal
2. Analyze The User
3. Target The User
4. Display The Ads On Different Platforms
5. Begin The Ad With Strong Words Or Phrases
6. Optimize Your Landing Page

Q.5 What Makes A Good PPC?

A good PPC is made by using multiple techniques and strategies at the same time. You, as an advertiser, can attract users by adding convincing content and using strong phrases. Creating an attractive ad layout can be a big benefit for the advertiser as most of the users would make click on them.

Q.6 What Makes An Effective PPC Ad?

An effective PPC ad is prepared with the help of a complete analysis and the best landing page. To make an effective PPC ad, you can follow these five steps:
1. Seat your goal for the PPC campaign
2. Know your audience
3. Determine your budget and bidding strategy
4. Design the landing page to match the intent of the search term
5. Track your ad performance

Q.7 What Is Campaign Bid Scaling?

A campaign bid scaling helps you to know what effect will be caused by increasing or decreasing the bid. Any bidder would want to scale their bid due to the following reasons: Currency conversion, the present value of bidding, Discrepancies, etc.

Q.8 How Do I Increase My Budget On Google Ads?

To increase your budget on Google ads, you can click on the campaign name whose budget you want to change, now touch on the current budget, enter a new amount, and click the tick. Now you are ready to start your campaign with the newly increased budget.

Q.9 How Do I Increase My Google Ad Spend?

To increase your Google ad spend, you can reallocate your ad budget. You can check where you lose your impressions or clicks due to budget restrictions. Once you have increased your budget, you can now expand your campaign ad group and the keywords. You can also expand your Google ad spend by doing complete keyword research and spending more by bidding on the best keywords for your business.

More Resources

How To Do a PPC Competitor Analysis & PPC Competitor Research?

What is the Best PPC Bidding Strategy?

Why are Keywords Essential for PPC Campaigns?

Most Important PPC Trends to Follow in the Year 2022

How to Build High Converting Landing Page