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What is CPC?
CPC stands for Cost Per Click — it’s a digital advertising pricing model where you pay only when someone clicks on your ad.
📌 How CPC Works:
- Impression = your ad is shown.
- Click = a user interacts with the ad by clicking on it.
- CPC = Total Cost ÷ Total Clicks
✅ Example:
If you spend $100 and receive 200 clicks:
So, you’re paying $0.50 per click.
🔁 CPC is used in:
- Search ads (like Google Ads)
- Display ads (if set to CPC bidding)
- Social media ads (e.g., Facebook, LinkedIn, Twitter)
✅ Pros:
- You only pay for engagement.
- Ideal for traffic-driven or conversion-focused campaigns.
⚠️ Cons:
- Highly competitive keywords can have high CPC rates.
- Clicks don’t guarantee conversions.
🔍 CPC vs CPM (Quick Comparison):
| Metric | CPM | CPC |
| Full Form | Cost Per Mille (1,000 impressions) | Cost Per Click |
| What You Pay For | Views | Clicks |
| Best For | Brand awareness | Traffic & leads |
| Risk | Paying for unclicked impressions | Paying for low-quality clicks |
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