What is Frequency Capping?
Frequency capping refers to the practice of limiting the number of times a particular ad is shown to a single user within a specific time frame. This ensures that users don’t become overwhelmed or annoyed by the same ad repeatedly, thereby improving the user experience and increasing the campaign’s effectiveness.
It helps balance ad exposure, enhances engagement, and prevents ad fatigue, while optimizing the advertiser’s budget by preventing wasted impressions.
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