When the concept of E-commerce hit the floor, it troubled a lot of buyers. Most people were unsure about dealing with big brands such as Amazon, Flipkart, etc. They use to think, what if these companies do not provide value for their money. But now a day, it is common for people to deal online. They do so because they believe they will get the most trending items with a maximum discount if they shop online. Even the children are familiar with the world of E-commerce. In a report, the surveyors found that the buyers spent almost four trillion dollars on E-commerce in 2021.
Although so much money is being spent online, as with anything worth doing, the internet is getting cluttered with existing and new ambitious entrepreneurs taking a stab at E-commerce. Sure, there are many consumers with a lot of different tastes, opinions, and desires. But that consumer variety can not compete with the sheer volume of online stores trying to get their cut of the most recent gold rush.
In fact, many new E-commerce stores & retailers struggle to get a decent amount of traffic to their websites. The following are the seven ways for the beginner and the expert alike.
- Monitor link-luster mentions
You must be wondering if people are mentioning your brand name or not. If you have done so, you must determine who is linking to your website. And that is a valuable exercise for your business. “But the fact is that people who are probably mentioning your brand without any link to the website means that you’re missing out on any traffic that could come through the inbound reference. Tools like mention and buzzsumo can help to do that.
- Run Facebook Ads
If you run ads for promoting your product, you’re probably already familiar with their power. Therefore, 92% of marketers put their money to run their ads campaign on Facebook. In return, it helps them to drive the maximum traffic and sale.
- Become an SEO pro
Search engine optimization is a powerful strategy to drive maximum traffic to your ad campaign. You should know most users never scroll to the next page, and if you are not on the page of the search results, your traffic is dying in the pool of low domain authority. While the opportunity that search engines provide you is massive, the ability to get lost in so many websites’ online clutter is equally massive. The following are some ideas that can help you optimize your campaign to rank better in search engines.
- More backlinks from high domain authority websites are better and helpful.
- Savvy internal linking to ensure that each web page links to at least three other pages on your website
- Savvy external linking to ensure that each web page links to at least three external website resources
- Well-placed keywords to decide which keywords you will target with your content and focus on those keywords throughout your content and product descriptions
- Send free product to the Instagram influencer
Social media influencers are the most convenient way to drive maximum traffic to your E-commerce store. It is true if you work with an influencer that lines up well with your brand. Once you find the influencer, one of the best ways to get them to share your product with their followers is to send them a free box of goodies.
- Build an active social media following
Advertising through Paid social media ads is excellent. Still, nothing can beat an actual audience following your business, not because you bought them, but because they like the content you make and release.
In other words, It is one of the best ways to drive traffic to your website is to build a following on social media platforms. You have to start by creating quality content. Then, you must post that content consistently. To interact with your followers, you can ask a question or play the “caption this” game with the audience. Remember, most of the people on social media likes to engage with exciting and fun content.
- Feature influencers in your ad content and tell them about it.
Many strategies exist to reach out to the influencers. But not all of them require money. One of the best ways to engage with influencers without seriously affecting your pocketbook is to write a blog post where you mention or feature an influencer.
- Encourage-user generated content
User-generated content is one of the best strategies for driving traffic to your E-commerce stores. If your ad campaign is creative and appealing, you can gain massive brand awareness and engagement.