Website traffic isn’t just about hitting numbers; it’s about finding ways to engage visitors without interrupting them. Meet popunder ads: often overlooked but surprisingly effective.
Popunder ads have a quiet and stealthy approach as they open behind the main window, allowing the user to complete their activity. Once a reader closes or minimizes the existing tab, the ads show their magic.
With more brands shifting away from traditional pop-ups to pop-unders, it’s a clear sign for you that you should also think about it.
In this blog, we will discuss the popunder ads and will explain the top 8 popunder ad networks for advertisers and publishers in 2025..
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Introduction to Popunder Ads
Pop under ads are like that silent salesperson that opens in the next window or tab, waiting for the reader to complete their browsing or reading experience. When the user closes or minimizes the current window, these ads quickly engage them to achieve the objectives.
This non-intrusive behavior of popunder ads makes them less annoying, harder to block, and surprisingly effective at capturing attention. These ad formats are beneficial for both advertisers and publishers. Some benefits of popunder ads include:
Benefits for Advertisers:
- High Visibility and Impact
- Cost-Effective and High ROI
- Effective for Retargeting
- Overcoming Ad Blindness
Benefits for Publishers
- Higher Revenue Potential
- Non-Intrusive User Experience
- 100% Ad Fill Rate
- Simple to Integrate
- Buy Popunder Traffic
Why Popunder Ads Get Extra Points Over Pop-Ups
Pop-under ads tend to get extra points over pop-ups for a few key reasons related to user experience and the effectiveness of the ad itself.
| Basis | Pop-Ups | Pop-Unders |
|---|---|---|
| User Experience | Interrupt User Experience | Don’t Interrupt User Experience |
| Bounce Rates | Higher Bounce Rates | Lower Bounce Rates |
| Visibility | Quick Visibility | Subtle Visibility |
| Ad Effectiveness | Moderate | High |
| Ad Blocking | More likely to be blocked | Less likely to be blocked |
What is a Popunder Ad Network?
A popunder ad network is not a new term, and its definition is essentially the same as that of any other ad network. The only difference is the ad format. Ad networks that offer pop-under ads to their advertisers are called popunder ad networks. In short, it is a platform that connects advertisers with website publishers who are willing to display these ads on their sites.
Advertisers use these popunder networks to create and manage their ad campaigns, target specific audiences, and track performance metrics such as impressions, clicks, and conversions.
Publishers, on the other hand, earn revenue by displaying popunder ads on their websites and are typically paid based on metrics such as impressions or clicks generated by the ads.
Read our complete guide on Popunder Ads
Top 8 Popunder Ad Networks in 2025
Now, let’s discuss the most popular popunder ad networks for advertisers and publishers in 2025:
7SearchPPC
7SearchPPC is renowned as a leading popunder ad network, offering a robust platform for advertisers seeking high-quality traffic and effective campaign performance. Known for its user-friendly interface and advanced targeting options, 7SearchPPC excels in delivering ads that appear underneath the main browser window, ensuring an uninterrupted user experience while maximizing ad visibility.
With its extensive network of publishers, advertisers can reach a diverse audience, enhancing the potential for conversions. The platform also provides detailed analytics and real-time reporting, enabling advertisers to optimize their campaigns for maximum ROI. This advertising network also allows publishers to get higher CPM and a 100% fill rate with popunder ads. Overall, 7SearchPPC stands out for its reliability, effectiveness, and comprehensive features tailored for popunder advertising success.
Also Read 11 Best Ad Networks for Small Publishers in 2025
Adsterra
Adsterra stands out for its premium inventory, advanced targeting capabilities, and innovative ad formats. This popunder ad network offers a wide range of targeting options, including geo-targeting, device targeting, and audience retargeting, allowing advertisers to design their campaigns for optimal performance.
Adsterra’s dedicated staff and fraud detection system make it a preferred choice for advertisers and publishers seeking quality traffic and measurable results.
PopCash
PopCash is renowned for its reliable payments, responsive support, and extensive network of publishers. This ad network specializes in popunder advertising and connects advertisers with an audience across various devices and locations likely to be converted.
Advertisers benefit from PopCash’s flexible targeting options and real-time bidding system, ensuring maximum ROI on their advertising investment.
Propeller Ads
PropellerAds has established itself as a leading popunder ad network, offering innovative ad formats and effective targeting capabilities. With a global reach, this ad network enables advertisers to reach diverse audiences worldwide.
PropellerAds’ self-serve platform allows advertisers to create and manage campaigns effortlessly, while its robust analytics tools provide valuable insights for optimizing campaign performance.
RichAds
Another top advertising network for popunder ads, RichAds offers popunders, popads, push ads, native ads, and telegram ads to name a few.
The ad network offers a unique feature to advertisers called the performance mode that provides advertisers with fresh whitelists on a weekly basis. Some other features this ad network offers include microbidding, target CPA, automated rules, etc.
PopAds
A complete popunder ads network, PopAds is well-known for their popunder ads. The advertising platform lets advertisers launch popunder ad campaigns quickly and track performance in real time and receive high-quality traffic.
Publishers can also take advantage of this ad network as it offers great CPM earnings to them. PopAds guarantee to offer fast and reliable support and efficient support.
Clickadu
Clickadu is a trusted popunder network known for its innovative ad formats, competitive rates, and reliable service. This network offers a diverse range of targeting options, such as demographic targeting, allowing advertisers to reach their ideal audience with precision.
Clickadu’s user-friendly interface, responsive support team, and transparent reporting tools make it a top choice for advertisers looking to maximize their ROI.
HilltopAds
HilltopAds is another best popunder ad networks that offers a wide range of advertising solutions, including popunder ads, banner ads, and native ads. This network provides advertisers with access to premium inventory, advanced targeting options, and effective analytics tools, which allows them to optimize their campaigns to get the best performance.
HilltopAds’ dedicated team and flexible payment options make it a top choice for advertisers and publishers seeking reliable traffic and high earnings.
Also Read Top 12 Highest Paying Ad Networks in 2025
Best Popunder Ad Networks 2025 – Compared
Below we have compared the top ad networks for popunder ads, that can help you choose the best one for your business.
| Network | Top Feature | Why Choose |
|---|---|---|
| 7SearchPPC |
| Premium traffic quality with dedicated account managers |
| PropellerAds |
| Highest CPM rates with advanced targeting options |
| Adsterra |
| Premium inventory with innovative ad formats |
| PopCash |
| Perfect starter network with daily payments |
| RichAds |
| Advanced optimization tools and CPA targeting |
| PopAds |
| Easiest entry with minimal requirements |
| Clickadu |
| Unique device targeting including Smart TVs |
| HilltopAds |
| Good all-rounder for various content types |
Tips for Selecting the Best Popunder Ad Network
Selecting the best popunder ad network requires a careful evaluation of many important factors to ensure high ROI, user experience balance, and long-term sustainability. Here are practical tips to help you choose the right one.
1) Check the Network’s Reputation
The first thing you should consider is the reputation of the ad network you’ve chosen to promote your offerings. Look for reviews and feedback from current or past advertisers. A trustworthy network will have a good track record and positive testimonials.
Avoid networks with too many complaints or payment issues. A strong reputation often means better service, quality traffic, and more earnings.
2) Evaluate Traffic Quality
After checking the network’s reputation, the next thing you should evaluate is the quality of its traffic.
Don’t rely solely on positive reviews and feedback—others’ experiences may not reflect your own. It’s important to ensure that the ad network provides real traffic, not bots.
How can you do that?
Simply sign up as an advertiser and run a test popunder ad campaign. This will allow you to verify whether the network’s claims and actual offerings match.
3) Compare Average Bids and Pricing Models
As an advertiser, it’s important to compare average bids across different popunder ad networks to ensure you’re getting competitive rates for quality traffic.
Popunder ads usually work on a CPM (Cost Per Mille) basis, meaning advertisers pay for every 1000 times their ad is shown, no matter if people click on it or not. Some ad networks may also offer a CPC (Cost-Per-Click) option, but CPM is the most common payment model for popunder ads.
4) Examine the Targeting Options
The more precise your targeting, the better your chances of success. Check the popunder ad networks that you wrote down in your priority list to see if they allow advertisers to reach specific individuals who are most likely to benefit their business. This targeting can be based on numerous factors, such as:
- Location,
- Device Type,
- Operating Systems.
The more you can narrow it down, the better chance you have of reaching the right people. So, before picking a network, make sure they offer the targeting options you need for your campaign.
5) Immediate Assistance
Technical issues or campaign concerns can arise at any time. Choose a network that offers immediate customer support through multiple channels, such as Live Chat, WhatsApp, email, or Call.
On top of that, having access to ad managers really makes a difference; they provide valuable insights and feedback and even handle campaigns for you.
Conclusion
In conclusion, popunder networks play a crucial role in today’s digital advertising landscape, offering advertisers the opportunity to connect with their target audience effectively.
By leveraging the top 8 popunder ad platforms mentioned above, advertisers can find new opportunities for growth, engagement, and success in 2025 and beyond.
Frequently Asked Questions (FAQs)
What are popunder ads?
Ans. Popunder ads are a type of ad that opens in a new window behind the main browser window. They don’t interrupt the user’s current activity and only appear when the user minimizes or closes the main window.
What is a Popunder Ad Network?
Ans. A Popunder ad network connects advertisers who want to display Popunder ads with publishers who are willing to show these ads on their websites.
What payment models do popunder ad networks use?
Ans. Most popunder ad networks use a CPM (Cost Per Mille) model, where you pay for every 1,000 impressions. Some may also offer CPC (Cost-Per-Click), but CPM is the most common.
What are some of the top Popunder ad networks in 2025?
Ans. Some of the most popular popunder ad networks in 2025 include 7SearchPPC, PropellerAds, Clickadu, RichAds, Adsterra, PopAds, and HilltopAds.
What are some of the key features that make 7SearchPPC the best popunder ad network for promoting your business?
Ans. 7SearchPPC gives the full power, control, and flexibility to its advertisers to run and control their ad campaigns, offering precise audience segmentation, automated bid adjustments, and detailed campaign insights.
