Blockchain advertising campaigns are designed to reach tech-savvy individuals with precise, technical messaging that clearly illustrates the platform’s benefits and functionality, helping them learn more about it.
But most advertisers constantly shout their brand name rather than educating their audience about the platform, which prevents them from achieving their desired results. As a result, they are left with unsatisfactory outcomes
As an advertiser, you should aim to promote blockchain-as-a-service, increase platform demand, and reduce user uncertainty by reaching them on the platforms where they spend most of their time.
This isn’t tricky. If you spend time planning and strategizing your digital advertising strategy, it won’t just help you reach your conversion goals, but also help you maximize them.
In this post, you’ll learn how to increase the visibility and utilization of your blockchain platform by running blockchain advertising campaigns. So, keep reading!
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What is Blockchain Advertising?
Blockchain advertising is the promotion of blockchain-based platforms and solutions, such as Web3 infrastructure and dApps, by blockchain marketing specialists. Blockchain advertisements are created to educate tech-savvy individuals about the real-world applications of the technology, build reassurance, reduce uncertainty, and increase platform adoption.
What are the Key Goals of Blockchain Advertising Campaigns?
Blockchain advertising campaigns are mainly created to achieve the following goals.
- Increase Brand Visibility: Campaigns are created to raise awareness among tech-savvy users, developers, and business owners about the platform’s use and benefits, and to position the brand as a credible, ideal solution for businesses.
- Generate Potential Leads: Attract high-intent leads by offering free demos, trials, and information-packed content that are most likely to result in sign-ups, appointments, and platform installations.
- Increase Platform Utilization: Campaigns inform techie individuals about the adoption of technology in businesses through real use cases, driving widespread adoption and boosting long-term profitability.
Marketing specialists run lead-generation, brand-awareness, and performance-based campaigns to achieve their blockchain business advertising goals.
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What are the Best Traffic Sources for Blockchain Businesses?
Ad networks, social media marketing, and search engine marketing are among the best advertising channels for promoting a blockchain platform. Using a combination of these advertising channels helps drive the desired conversions and build a prominent brand image.
Blockchain Advertising Platform
Advertising networks offer robust features that enable advertisers to create and fine-tune campaigns, perform data-driven optimization, and drive genuine traffic to achieve desired outcomes. Ideal for marketers looking to scale or find compliant ways to acquire users for their blockchain platform.
What to Look for in a Blockchain Ad Network?
Choosing a dedicated blockchain advertising network lets you scale with confidence and focus on improving your advertising strategy. It offers all the much-needed benefits under one umbrella, so you don’t have to search for a new advertising network to switch to.
Be sure the blockchain advertising platform you plan to leverage offers robust targeting and tracking to attract, nurture, and convert potential prospects for your blockchain business. If you have a large budget, you can use a combination of ad networks and ad exchanges for real-time bidding; if not, make sure the platform provides these functionalities.
Features and benefits to look for in a blockchain advertising platform to create compliant ad campaigns are:
- The ad platform accepts promotions for blockchain and Web3 platforms.
- Provides real-time reporting and conversion tracking.
- Multiple ad formats to align with the interests of users across the funnel.
- Consistent high-quality traffic to ensure brand safety and reduce ad wastage.
- User-friendly interface with full control and transparency over the campaigns.
Blockchain’s ideal audience is techie and prefers consuming technical content from authorized, reputable sources. Advertising a blockchain business on a specialized ad platform will help you acquire genuine traffic from trustworthy web publishers, enabling you to reach an intent-driven audience.
As an advertiser, you’ll also need a dedicated manager who understands technical concepts and can help you create advertisements that tech enthusiasts would love to engage with, generating more potential leads while reducing CPL.
Choose a Leading Blockchain Ad Network
Our platform, 7SearchPPC, is a trusted self-serve blockchain ad network that enables advertisers to scale their campaigns and achieve desired conversions, making it ideal for lead generation and brand awareness.
Our dedicated ad managers will not only help you create compliant blockchain campaigns but also guide you with the most insightful questions to help you grow and scale your advertising strategy. We offer CPC and CPM pricing models, along with native, banner, text, in-page push, and popunder ad formats, strong targeting, and real-time conversion tracking via postback, making our platform ideal for blockchain businesses.
2. Search Engine Marketing
User behavior shows that whenever they encounter a query or want to make a purchase, they turn to their favorite search engine to fetch relevant information or a solution. These users primarily fall at the bottom of the funnel and are considered the high-converting audience.
Search engine marketing, also known as pay-per-click advertising, enables advertisers to reach users who are constantly searching and interested in connecting with a blockchain platform. This makes search engine marketing one of the most potent channels for advertising blockchain platforms.
To achieve desired conversions through search engine marketing, advertisers must leverage a combination of keywords and pay special attention to long-tail keywords, as users often perform more precise long-tail queries to get more specific results on their first search.
Adding relevant keywords to your ad copy will help you align your message with the user query, match intent and relevance, and improve your ad’s click-through rate.
Use SEO tools to build spreadsheets that combine search terms related to blockchain advertising with their search volume, difficulty, and competition.
Advice: Target bottom-of-funnel conversion keywords that are ideal to convert B2B potential leads.
3. Social Media Marketing
Social media marketing is effective for educating, raising awareness, and building a loyal community that enjoys consuming tech-savvy content. In fact, social media users prefer to follow accounts that offer authentic, genuine value rather than general fluff, helping them learn and expand their knowledge.
Creating blockchain ad campaigns on Meta and promoting them across social platforms is ideal because it allows you to reach your users where they spend most of their time and inform a broad audience about your platform.
While creating social media content, aim to establish yourself as a thought leader to increase your follower base and avoid sounding too promotional in your ad copies.
7SearchPPC’s advice is to create an omnichannel digital advertising strategy and focus on producing educational, value-driven content to build brand authority and genuine interest in your blockchain platform.
How to Run Effective Blockchain Advertising Campaigns?
To run effective, successful blockchain advertising campaigns, start by defining your goals and audience, then gradually optimize and scale your campaigns using your in-house data.
Plan Your Blockchain Ad Campaign
Start by outlining your blockchain ad campaign goals and target audience. Take time to understand your audience’s demographics and behavior so you can reach them in their preferred language and on the platforms where they spend most of their time. This will ensure you’re targeting the right audience on the right platforms through your campaigns and, consequently, achieving the results you want, with your consistent efforts paying off.
Initially, it’s best to run blockchain ad campaigns on a low budget and scale up gradually once you start generating returns that exceed the investment.
Once you’ve set your goals, audience, and budget, research the most relevant keywords your audience searches for using trustworthy SEO tools to start appearing for high-intent queries and drive more traffic through your advertisements.
Create Blockchain Ads
Leverage intuitive ad copy and attention-grabbing visuals to hold your audience’s attention and compel them to click and explore more about your blockchain services. Keep your ad copy simple, concise, and user-centric so it resonates with your audience and helps you easily build trust and reassurance in your brand.
Note: Ensure your ad copy doesn’t highlight a feature or benefit your platform doesn’t offer, and never redirect traffic to a landing page that lacks required information, doesn’t match the ad’s intent, or shows error messages. If you don’t cross-check your creatives, you’ll incur losses.
The creative shouldn’t include too many design elements, as it can make the overall ad look messy and confusing. Users don’t prefer loud visuals, colors, and elements, so focus on keeping your designs simple and alluring. Also, keep experimenting to avoid ad fatigue and present your message in unique ways to keep your audience engaged longer.
For instance, to create creatives that deliver real value to users, you can use case studies and real-world adoption and benefits of the blockchain platform to increase the platform’s utilization and demand.
Tip: It’s wise to redirect your traffic to a pre-landing page rather than to the lead form or offer page, as it helps you educate and build trust in your services, fostering long-term engagement and converting more leads.
Advertise With Blockchain-Focused Ad Network Today!
Set Up Your Campaign on an Advertising Channel
Set up your blockchain advertising campaigns on your chosen advertising channels using the platform’s steps. If you need help, contact customer support, as most platforms offer real-time support through an ad manager to keep advertisers engaged and help them generate more ROI.
If you choose 7SearchPPC as your advertising platform to launch and scale your blockchain campaigns. Create your advertiser account to start generating high-intent leads.
Monitor, Track, and Optimize Your Campaigns
Now comes the interesting part: tracking and optimizing. After successfully launching your ad campaigns, keep a close eye on their performance by measuring KPIs and tracking how effectively they help you generate leads, drive engagement, and conversion. This will help you identify the segments that need optimization to start performing again.
For instance, if users click the ad but bounce back immediately from your landing pages, it means your ad is grabbing your audience’s attention and successfully pivoting them to your pages, but the landing pages aren’t performing and need optimization. It might be that the page doesn’t load quickly, that the ad and landing page content don’t align, or that the ad fails to educate and build trust. This will help you track, optimize, and decide whether to scale your campaigns or hold off a little longer until they start delivering better results.
Focus on providing value rather than creating hype about the platform in your ads to build long-term engagement with your audience. Additionally, create a funnel-based advertising strategy to align creatives across the funnel and deliver the most relevant message to your audience.
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Types of Ads for Blockchain Advertising
The blockchain audience researches extensively and takes time to evaluate a platform’s reliability by booking demos and testing its infrastructure. So, if you want your campaigns to perform and deliver results, start offering real value to users based on their interests to increase the likelihood of conversion.
To do this, first segment your blockchain ads by company size, tech maturity, industry vertical, buyer role, and engagement level to determine your offering, then decide on your ad formats. This makes it easier to craft more intent-driven blockchain ads and nurture leads down the funnel.
Types of ads you can create include:
- Informative Ads: Informative ads educate the audience on the real-world adoption of the technology, its benefits, and how industries can increase profits by using it. Native and video ad formats are more commonly used to educate the audience, often including offers such as free webinars and CTAs like “Learn how it works.”
- Developer-Focused Ads: These ads are crafted to attract coders by highlighting the platform’s technical insights and offering developer credits and sandbox access. Banner and in-page push ad formats are used to promote messages such as “Claim 500 free developer credits and test our sandbox today.”
- Platform-Focused Ads: Craft ads that highlight the platform’s features and benefits to capture business owners’ attention, including offers such as enterprise onboarding packages, delivered via pop-under formats.
- Real-World Use Case: Ads are designed to build credibility by showing how different industries have adopted blockchain platforms and achieved significant growth. For instance, you can show how your blockchain platform is helping the healthcare industry maintain patients’ records and create a secure digital environment using video and native formats.
- Thought-Leadership Ads: Craft ads that position your brand as an industry specialist to increase followers and establish your brand’s presence. You can use native feed ads to promote thought-leadership content and build loyalty.
- Awareness Ads: These ads are designed to raise awareness of the platform among more techie users without sounding promotional. Creators offer free trials and demos through banner and in-page push ad formats to help more users access the platform.
Tips that can help you create amazing blockchain ads:
- Create clear messages that focus on how businesses can benefit from the platform, rather than on the ROI they can achieve.
- Ensure you create transparent messages and disclaimers, and avoid 100% security claims; instead, focus on positioning the platform as an effective solution.
- Cross-check everything before launching your blockchain campaigns to maintain brand consistency.
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What are the Common Challenges of Blockchain Advertising?
Among the common challenges faced by blockchain advertisers are the inability to target beyond the general tech audience, ads appearing next to high-risk financial promotions, and difficulty in measuring the campaign’s effectiveness.
- Audience Targeting Beyond Generic Tech Traffic: The blockchain advertising audience consists of CTOs, product managers, and developers, but most advertising platforms blend this audience with the broader tech and crypto audience, making it hard to reach and acquire those who understand blockchain infrastructure.
- Avoiding Association With Speculative or Low-Trust Crypto Ads: Most of the time, blockchain advertisements appear alongside high-risk financial promotions, such as crypto and other unregulated products, undermining the brand’s credibility and making it hard to build trust.
- Difficulty in Measuring ROI Across Conversion Funnels: Measuring ROI across customer funnels in blockchain advertising isn’t the same, because audiences take longer to understand and evaluate the platform’s credibility. This makes it difficult to accurately measure the campaign’s effectiveness across the funnel using the selected advertising metrics.
Increase Blockchain Platform Utilization by Running Effective Campaigns!
Effective blockchain advertising campaigns focus on building long-term engagement with their target audience through value-driven messaging rather than creating hype that yields only short-term results. You can also increase adoption of your blockchain platform by consistently delivering genuine value and positioning your brand in the market by investing time in creating a digital advertising strategy, as you did when building your platform.
Connect with 7SearchPPC, which understands blockchain businesses and performance marketing, to help you reach your desired conversions!
Frequently Asked Questions (FAQs)
How is blockchain business advertising different from crypto advertising?
Ans. Blockchain advertising focuses on promoting the platform’s real-world adoption, whereas crypto advertising focuses on promoting tokens, NFTs, and trading to encourage more users to start leveraging cryptocurrency.
What are the ideal pricing models for advertising blockchain platforms?
Ans. CPC, CPM, and CPA are the ideal pricing models for advertising blockchain platforms.
What are the most popular ad formats to promote a blockchain platform?
Ans. In-page push, banner, and popunder are the most popular advertising formats used to advertise blockchain platforms.
How to scale blockchain campaigns safely?
Ans. Closely monitor and track your in-house data, and gradually increase the ad budget for segments with potential to deliver better results when scaled.
What are the benefits of advertising a blockchain platform?
Ans. Advertising a blockchain platform helps you educate potential leads about the technology and increase its utilization.
Why do traditional advertising channels fail to deliver desired results?
Ans. The ideal audience of blockchain platforms consists of techie individuals who spend most of their time learning about new technologies and reading business news online. Traditional advertising channels fail to clearly communicate technical value; as a result, they underperform compared to digital advertising channels.
