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CPL

ByUpdated 4 weeks Ago1 Mins read76 Views
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What is CPL?

CPL stands for Cost Per Lead, also known as Cost per Acquisition, a digital advertising pricing model where advertisers pay for each lead generated rather than for clicks or impressions. A lead is typically a user action such as submitting a form, signing up for a newsletter, or registering for a service. CPL campaigns are common in affiliate marketing because they focus on high-quality conversions and measurable results rather than just traffic.

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