People wait all year for Black Friday and Cyber Monday, and it’s no surprise! The excitement of unbeatable deals, limited-time offers, and that rush of finally scoring something you’ve had your eye on is unmatched. But here’s the real magic: it’s not just about shoppers finding great deals, it’s about brands connecting with their audience at the perfect moment. That’s where a powerful Black Friday ad campaign comes in, setting the stage for a flawless Cyber Monday that benefits everyone.
With so many businesses striving to stay one step ahead, your brand can easily get overlooked, especially during high-competition periods like Black Friday or Cyber Monday. This is where strategic advertising becomes your savior, helping you reach audiences actively seeking the best deals and ensuring your brand stands out when it matters most.
In this article, we are here to help you with the best Cyber Monday and Black Friday advertising campaign ideas that will help you make your brand visible across the internet and ultimately maximize your ROI.
Turn Your Black Friday Strategy into Profits – Join 7SearchPPC
Before Black Friday Ad Campaign Ideas: A Complete Overview
Black Friday and Cyber Monday have evolved into two of the most significant global shopping events, marking the peak of the holiday retail season. Traditionally, Black Friday—the day after Thanksgiving—was associated with in-store doorbuster deals and long queues outside major retailers.
However, in recent years, the shift toward online shopping has blurred the lines between the two events. Cyber Monday, originally created to encourage e-commerce, now complements Black Friday as brands extend their promotions across both days, often turning them into week-long or even month-long campaigns.
Overall, Black Friday and Cyber Monday are no longer just about discounts; they reflect broader shifts in retail strategy, digital engagement, and consumer values.
Ad Campaign Ideas to Boost Your Black Friday and Cyber Monday Sales
There are many Black Friday ad campaign ideas you can use to achieve better outcomes, such as creating urgency, leveraging content marketing, and gamifying your campaigns to drive the results you desire.
Let’s take a closer look at some of these Black Friday and Cyber Monday advertising ideas to help you achieve better outcomes.
Value-Driven Ad Campaigns
Credit: Milled
You can go with the value-driven ad campaign for better outcomes. There are many ways you can provide value to the people who have been looking for it. Some of the ad campaign ideas include,
- Tiered Discounts: With your ad campaign, you can encourage a higher average order value by offering the best discounts based on spending thresholds (e.g., “Spend $50, save 10%; spend $100, save 20%”).
- Free Gifts with Purchase: Offer a low-cost, high-perceived-value gift (e.g., a sample, branded merchandise, or a gift card for a future purchase) once a customer’s cart reaches a certain value.
- Free Shipping/Gift Wrapping: Eliminate common purchase barriers — like shipping costs — by offering free shipping (with a minimum purchase threshold) or complimentary gift wrapping to add convenience for holiday shoppers.
Engagement-Focused Campaigns
Credit: Milled
The most important aspect to focus on is how your Black Friday advertisement can engage customers and encourage them to spend on the products you are promoting. Here are some effective strategies to help you engage people more easily.
- Engaging Content: One of the most important things to remember is that your content is everything. With the right content that motivates users, you not only engage them to explore what you offer but also encourage them to make purchases, ultimately helping you maximize your ROI.
- Gamification: In your Cyber Monday ads, include interactive elements such as a “spin to win” virtual wheel to offer random discounts or prizes in exchange for email sign-ups or engagement.
- Influencer Collaborations: You can partner with relevant influencers to drive sales with unique discount codes or by showcasing products in engaging videos or styling guides. You can seek help and create trends that will ultimately enhance your brand awareness.
Urgency and Scarcity Campaigns
Credit: melaniefloodnutrition
Creating a sense of urgency can drive even those who aren’t initially interested in your product to make a purchase. In your Black Friday ad campaign, highlighting the urgency of your offering will significantly boost your chances of attracting the customers you’ve been eager to reach. Here are some ways to proceed with your ad campaign.
- Hourly or Daily Flash Sales: Offer new, significant discounts on selected products every few hours or during the sales event. You have to promote these aggressively via email, SMS, and social media, using urgent subject lines and countdown timers to encourage immediate action.
- Countdown Timers: You can prominently feature countdown timers on your website or product pages to emphasize the time-sensitive nature of deals and prevent decision fatigue.
- Limited-Stock Alerts: You can use ad formats like popunders to show when a popular item is running low (e.g., Only 5 left in stock!), tapping into the “fear of missing out” (FOMO).
Reach Their Social Media with Your Ad Campaign
Credit: kissmyhideaustralia
What’s better than targeting people’s social media with your Black Friday ad campaign when the chances of conversion are high? With the right timing, you not only engage people but also maximize your profits. Let’s look at some of the best ways to use social media effectively.
- Story Highlights & Reels: You can create dedicated Story Highlights (“Black Friday Deals”) and short, powerful Reels to keep your offers visible beyond the 24-hour window.
- Device targeting: Based on user behavior and interests, you can reach your target audience on social media with your Cyber Monday or Black Friday ad campaigns. This way, you will have a great chance to make a strong impression and connect with people effectively.
- Exclusive Platform-Only Offers: Promote Black Friday and Cyber Monday deals available only to followers or specific platforms (e.g., Instagram Exclusive: 25% Off Code in Bio). This encourages people to follow your page and engage with it.
Unmissable Black Friday Ad Formats for Higher ROI
Selecting high-performing ad formats to run your BFCM deals is important because the right ones will ultimately help you engage people and deliver better outcomes.
Let’s take a look at these ad formats and understand them better.
Popunder Ads
Popunder ads are a powerful, yet subtle way to capture attention without disrupting the user experience. Unlike pop-up ads, which appear over the content and can feel intrusive, popunder ads open in a new browser window or tab behind the active one.
When running a Black Friday ad campaign with pop-under ads, the chance of people missing out is next to impossible. With this advantage, people engage with your ad campaign, increasing the likelihood of clicks and resulting in better conversions.
Banner Ads
Banner ads are rectangular online advertisements displayed on websites. They use images, text, or animation to promote products, attract clicks, and drive traffic to an advertiser’s website. Banner ads come in many sizes, so you can choose the ones that suit your needs. Some of the sizes include,
- Banner (468 x 60)
- Medium Rectangle (300 x 250)
- Leaderboard Banner (728 x 90)
- Large Rectangle (336 x 280)
- Skyscraper (120 x 600)
- Wide Skyscraper (160 X 600)
- Large Skyscraper (300 x 600)
Banner ads tend to have a higher click-through rate in your BFCM campaign because they are very catchy, making people more likely to click. It’s important for you to choose an ad network that offers a variety of banner ad formats, as this gives you more options.
Interstitial Ads
These ads are full-screen advertisements that appear at natural transition points within a website, such as when switching between pages or loading new content. These ads are perfect for Black Friday ad campaigns because they capture users’ full attention, offering a prime opportunity to showcase your deals or limited-time offers.
Interstitial ads are highly eye-catching because they appear while users are actively engaged with content, increasing the likelihood of clicks. To achieve effective results from your ad campaign, it’s essential to engage your audience. The more captivating your ads are, the more people will notice them, which, in turn, increases the likelihood of receiving clicks.
Conclusion
While there are many Black Friday ad campaign ideas, it’s crucial to identify which are effective and can deliver the results you expect. By going with a value-driven, engagement-focused BFCM ad campaign that emphasizes urgency on social media, you can achieve the results you have been looking for. Choosing an effective ad format that engages people easily is important.
Frequently Asked Questions (FAQs)
What makes Black Friday and Cyber Monday important for businesses?
Ans: Black Friday and Cyber Monday are two of the biggest global shopping events, offering businesses a unique opportunity to attract new customers, boost sales, and strengthen brand visibility during the peak holiday shopping season.
Is choosing advertising for your business profitable?
Ans: Choosing advertising for your business is definitely profitable, as your Cyber Monday deals will engage people and drive them to click, helping you generate leads and ultimately maximize your ROI.
What are tiered discounts, and how do they work?
Ans: Tiered discounts encourage higher spending by offering increasing discounts based on total purchase value, such as “Spend $50, save 10%; spend $100, save 20%.
How can brands make their ad campaigns more engaging?
Ans: Brands can make their ad campaigns more engaging by incorporating gamification, influencer collaborations, and interactive content such as “spin to win” wheels or challenges to keep audiences engaged and excited.
Which ad network is best for Cyber Monday or Black Friday campaigns?
Ans: Choosing the right ad network is important for any business looking to promote its offering. For your Black Friday ad campaign, 7SearchPPC can be the right choice, as it will help you achieve the results you have been looking for.
What are effective ways to create urgency in an ad campaign?
Ans: Showcasing urgency in your ad campaign is highly beneficial, as you can use countdown timers, flash sales, limited-stock alerts, and exclusive time-sensitive offers to drive quick conversions.
