If you are an affiliate marketer looking to promote CBD products, you probably already know that it is not always as simple as running a basic ad campaign. With all the rules, regulations, and platform restrictions around Cannabidiol, it can feel a bit complicated at first. But don’t worry, it’s totally doable.
In this guide, we will walk you through how to launch ads for CBD products the right way, while avoiding the common pitfalls.
Whether you’re just getting started or trying to level up your CBD advertising strategy, this blog will help you every step of the way.
Grow Your CBD Affiliate Revenue – Launch Ads That Convert!
What are CBD Products?
Most of you may be familiar with CBD and the products made from it. However, some of you may not know much about it. Let’s take a quick look and gain a better understanding.
CBD products are items made from cannabidiol (CBD), a natural compound found in the hemp plant. These products come in various forms, including oils, creams, capsules, gummies, and lotions. People use CBD for potential health benefits like reducing anxiety, improving sleep, and easing pain.
The Market Growth of CBD Products
Before 2018, the CBD market was growing at a very slow pace. However, things changed after the 2018 U.S. Farm Bill was passed. Many countries also walked the same way toward legalizing CBD products under the following conditions:
- They are derived from hemp/cannabis leaves or stalks (not flowering tops).
- THC (tetrahydrocannabinol) content is below nationally-defined thresholds (commonly 0.2% or 0.3%).
- They are manufactured/licensed under appropriate medical or food regulations.
After the legalization of CBD products, this industry has not turned back. According to Statista, the worldwide revenue in the CBD products market is expected to reach US$7.43 billion by 2025.
The legalization may be one of the factors, but the huge acceptance of CBD products by the people can’t be ignored. The Forbes survey states that 60% of US adults have used a CBD product. And that’s a big reason the United States is projected to lead globally in revenue generation, with an estimated US$3.04bn in 2025.
Why Affiliates Should Use Online Ads to Market CBD Products
So, now you understand the potential of the CBD market. Let’s take it a step further. As an affiliate, there are many ways to promote CBD products—such as through social media or traditional media (by following the guidelines).
Then, why do most affiliates choose ads for promoting CBD products? Because it offers benefits that you’ll read about below.
1) Ability to Reach a Global Audience for CBD Products
Every affiliate dreams of promoting high-converting offers worldwide. Perhaps you do too, especially when it comes to promoting CBD products. However, achieving this can be challenging with traditional advertising methods. These methods often face geographical or regional barriers.
Online ads provide CBD affiliates with an opportunity to reach people globally. Whether someone is in New York or Berlin, they can see your CBD product through ads as they browse websites or blogs.
2) Increased Brand Visibility and Credibility
Customers only pay for those CBD products whose names they are well aware of in the market. They rarely try new ones or those that have no credibility. Online ads help keep the CBD brand you’re promoting as an affiliate top-of-mind for your target audience.
When people regularly see your ads for CBD products, it builds familiarity and trust. Being visible on relevant websites or blogs helps your audience see the products you promote as legitimate. The more exposure your ad campaigns generate, the more likely customers are to remember and purchase the CBD product you’re promoting when they’re ready to buy.
3) Access to Various Ad Formats for Creative Freedom
Online ads are not limited to a single format. When you choose a CBD ad network like 7SearchPPC to promote a CBD product, you gain access to a variety of ad types—such as banner ads, native ads, text ads, and more.
These options allow you to get creative with how you showcase your CBD products. Whether you want to highlight an affiliate link or a CBD brand that you are promoting, you can select the advertising format that best suits your affiliate marketing goals.
4) Faster Market Penetration
Online ad campaigns are so quick. You don’t have to wait for weeks or months to build momentum. Once your affiliate CBD ads go live, they begin attracting potential customers almost instantly.
This approach lets you take advantage of trends and new product launches quickly. It speeds up market penetration and helps you stay ahead of the competition.
Read more: CBD Marketing Success: Proven Techniques to Increase ROI
Step-by-Step Guide to Launching CBD Ad Campaigns for Affiliates
As you know, CBD advertising doesn’t follow the same path as other regular products. It comes with many challenges, such as legal restrictions, ad platform limitations, and heavy competition.
Launching a CBD ad campaign hassle-free can be difficult. But don’t worry—we’ve prepared a step-by-step guide that will show you the right path to success.
1) Understand the Rules for Advertising CBD Products
The first point is to research the rules that are made for advertising CBD products. It doesn’t matter whether you are promoting CBD products as an affiliate; these rules apply to everyone who promotes them. You must check which countries or regions allow it and which do not. Also, find out under what conditions it is allowed. Take your time, but research everything in detail.
2) Find out Your Ideal Customers
CBD products are mainly used for medical purposes, so it is clear that not all age groups or genders are your ideal customers. So, which group should you target with ads for CBD products to earn commissions? You need to figure this out.
You can take help from various surveys available on Google, ask advertisers who have been doing CBD advertising for a long time, or consult forums.
(The survey above was conducted by Forbes. You can find many similar surveys on Google that will give you an idea about your ideal customers.)
3) Find a Reliable CBD Affiliate Program
Once you are clear on the rules and your ideal customers, it’s time to find a solid CBD affiliate program. If you’re already an affiliate partner with a CBD brand, that’s great! If not, you’ll need to find a reliable affiliate program for CBD products.
Look for programs that offer fair commissions, quick payouts, and, most importantly, CBD products that are legal to promote. Additionally, ensure they provide a separate dashboard for affiliates.
4) Identify an Effective CBD Ad Network
Look, you can launch your ads for CBD products directly by negotiating with website owners (publishers). But there is a reason we suggest researching an effective ad network like 7SearchPPC. An ad network can save you time by finding the perfect places for your ads. Not only that, it offers the features and support you really need when creating a CBD ad campaign.
However, just because it gives you benefits, it doesn’t mean you can register blindly with one. You have to make sure the following points are considered:
Allow CBD Promotions: Not every ad network allows CBD ad campaigns. Before signing up, make sure the ad network or platform clearly allows promotions for CBD-related products or services in their policy.
- Pricing Models: Some ad networks charge you based on clicks (CPC), while others charge per thousand impressions (CPM). You should check how you will be charged.
- Ad Formats: The success formula for ads for CBD products is to deliver the message without making your audience frustrated. This can be achieved with the right ad format.
Check what types of ad formats the ad network offers—text ads, banner ads, native ads, etc. Using a variety of formats can improve your visibility and engagement. - Traffic Quality: Many ad networks make big promises, but only a few—like 7SearchPPC—actually deliver quality traffic. It’s important to check the quality of the traffic being offered. Make sure it’s not bot-driven and that it’s worth the money you’re spending.
- Targeting Features: The network should let you target your audience in accordance with factors like location, device type, operating system, and more. This helps your ads for CBD products reach people who are more likely to buy.
- Self-Serve Advertising: Choose a network that gives you the freedom to set up and manage CBD ads yourself easily. This saves time and gives you control over your ad campaigns.
- Personal Ad Manager: Having a personal ad manager means you get expert help to plan and improve your campaigns. So, always check whether the ad network provides an ad manager.
Read more: Checklist for Choosing the Right Ad Network: Key Criteria and Tips
5) Create Attractive Ad Creatives
The ad is the only medium that creates a bridge between you and your audience. It’s your opportunity to communicate your message. And since you’re an affiliate, the message is clear: click the link and take action—that’s how you earn money.
So, how can you make your ad creative?
Here are the steps, point by point:
- Choose an eye-catching visual of the CBD product that you are promoting.
- Write a bold headline that instantly grabs attention and hints at a benefit (e.g., “Feel Calm Naturally”).
- Describe the product in simple words. Also, focus on real benefits like pain relief, better sleep, or stress reduction.
- Include a trust element, like “Lab-Tested” or “Organic CBD,” to build credibility.
- Make sure to mention or show the brand name in your CBD ads.
- Add a clear call to action with your affiliate link, like “Try It Now – Click Here.”
(An example of CBD ad copy that might be helpful to you.)
6) Choose an Action-Oriented Ad Format
Now, the ad copy has been created. But the way that you present it in front of your audience really matters. Your CBD ad should encourage people to do something—click, sign up, or buy. That’s where the role of choosing the best ad format comes in.
When you choose an ad network, you get many options for ad formats (as we discussed earlier). But which one suits your affiliate marketing goals?
Here is what you can do:
- You can experiment. Try all ad formats and check which one is giving you the best results.
- Look at what other affiliate marketers are using for ads for CBD products, and try those in your ad campaign.
Read More: Online Ads: An Overview of Online Ad Formats and Types
7) Target Your Ad Campaign Smartly
When you create your ad campaign using a CBD ads network, you get an option for targeting. This option is used to target the audience that will view your ads for CBD products like Gummies, oils, CBD balms, tinctures, etc.. So, you need to be very careful while targeting.
8) Plan Your Budget
You should make a budget plan for how much you are willing to spend before you start. Make sure to have a clear budget in mind that you are ready to spend on your online ads for CBD products. Also, launch your CBD ad campaign with a minimum amount. It’s easy to get carried away, but starting small lets you test what works without burning through cash.
9) Place a Strategic Bid
The cost you will pay per click or per thousand impressions for your ads for CBD products will be based on your bid. When bidding for ad space, think about your goals—do you want clicks, conversions, or impressions? Set a bid that reflects the value of each action. Also, you can go with a suggested bid if the ad network shows it during campaign creation.
10) Review and Launch Your CBD Ad Campaign
All Set? Double-Check Before Going Live!
Before you launch, take one final moment to ensure everything is in order.
- Is your message clear and easy to understand?
- Are you following all the rules for advertising CBD products?
- Does your landing page load correctly?
- Is your affiliate link visible in your ad copy and working?
Also, check that your visuals, headlines, and call-to-action buttons are eye-catching and effective.
Once your campaign is live, you should keep an eye on how it performs. Track your clicks, sales, and engagement.
Launch Your CBD Ad Campaign with 7SearchPPC
Are you looking for an ad network or platform to advertise CBD products, but facing difficulties finding one? Don’t worry—7SearchPPC has a solution for you. We are an ad network that not only allows CBD promotions but also gives you wings in the form of multiple high-converting ad formats, precise targeting features, CPC and CPM pricing models, quality traffic, and more.
Creating and launching a CBD ad campaign through our platform is quick and simple—you can get started in just a few easy steps.
Step 1: Register With 7SearchPPC
First, visit 7searchppc.com. At the top right corner of the homepage, click on the “Register” button and select “Advertiser.” Fill in your details, set a password, check the boxes, and click “Create an account”.
Step 2: Sign in With Your Advertiser Account
After registration, you will be redirected to your advertiser account. If you choose to leave and return later, you will need to sign in again.
Log in to your advertiser account using your email and password. This will take you to your dashboard, where you can manage and track your CBD ad campaigns.
Step 3: Create a CBD Ad Campaign
In your advertiser dashboard, click on the “Campaigns” button in the left navigation menu. You will be taken to the Campaigns page, where you can click “Create Campaign.”
Choose your preferred ad format and click “Start.” The campaign setup page will then open. From there, complete the CBD ad campaign setup process.
Campaign Category
- Since this is a CBD ad, select “Health and Nutrition” as the category.
- (This is required for CBD-related ads.)
Campaign Name
- Give your campaign a name so you can easily recognize it later.
- (Example: “CBD Gummies Launch”)
Ad Title
- This is the main ad headline that users will see.
- (Example: “Relax Naturally with CBD Gummies”)
Ad Description
- A short explanation of your product or offer.
- (Example: “100% Organic, THC-Free CBD. Fast Shipping. Buy Now!”)
Destination URL
- This is the link where people will go when they click on your ad.
- (Example: www.yoursite.com/cbd-gummies)
Pricing Model
Choose the pricing model you want to use to pay for your ads for CBD products.
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
Bid Price
Choose how much you want to pay.
Two options:
- Automated: The system picks the best bid for you.
- Manual: You set the price you’re willing to pay.
Daily Budget Type
Set how much money you want to spend per day on this ad.
Two choices:
- Unlimited: No daily spending limit.
- Limited: Set a daily cap. Minimum $15
Targeting
You can target your ads for CBD products based on:
- GEOs (Location): Country-wise, State-wise, City-wise.
- Device Type: Desktop, Tablet, Mobile
- Operating Systems: Android, Apple, Windows, Linux
(Note: This campaign setup is based on text ads. The options may change if you choose a different ad format.)
Step 4: Add Funds
To run your ads for CBD products, you need to add funds to your account. Go to the “Add Funds” section, choose a payment method, such as Stripe, NOWPayments, AirPay, or other available options, and add the desired amount to your wallet.
Step 5: Launch your CBD ad campaign
After setting up your CBD ad campaign, you have two options: either schedule it for your preferred date and time, or launch it immediately by clicking the “Submit” button.
Once submitted, your campaign will go through a review process. After approval, your ads for CBD products will go live.
Final Words
Running ads for CBD products as an affiliate can really pay off if you take the right approach. Focus on understanding your audience, following the rules, and choosing the right ad network. Start with small campaigns, see what works, and adjust as you go. With a bit of patience and smart testing, you’ll be on your way to creating successful ads for CBD products that maximize your commissions!
Frequently Asked Questions (FAQs)
What are ads for CBD products?
Ans. Ads for CBD products are online advertisements that promote cannabidiol (CBD) items such as oils, gummies, creams, and more.
Are there any restrictions when running ads for CBD products?
Ans. Yes, running ads for CBD products comes with restrictions. It’s crucial to understand the region you’re targeting and the ad platforms’ policies before launching your campaigns.
How can I create attractive ads for CBD products?
Ans. To create effective ads for CBD products, use eye-catching visuals, clear product descriptions, and trust signals like “Lab-Tested” or “Organic.” Include a compelling call to action, such as “Buy Now” or “Learn More.”
What is the best ad format for promoting CBD products?
Ans. The best ad format depends on your campaign goals. Banner ads, native ads, and text ads are all great options for ads for CBD products. Experiment with different formats to see which one performs best.
Do I need to be an expert to run ads for CBD products?
Ans. No, you don’t need to be an expert. With the right tools and resources, you can successfully run ads for CBD products. Just follow best practices, keep testing your ads, and learn from your results.
Does Google allow CBD ads?
Ans. Yes, Google does allow some CBD ads, but with strict limitations. They only permit ads for CBD products made from hemp, such as creams and lotions, as long as the THC content is 0.3% or lower.
