Don’t fear to switch ad networks; fear the cost of staying stuck.
Whether you’re a publisher trying to maximize ad revenue or an advertiser looking for real ROI, you have probably signed up with an ad network that seemed like the right fit. Maybe it came highly recommended. Maybe the onboarding was smooth.
But here are some questions you should never stop asking yourself:
- Is my current ad network truly delivering what I was promised?
- Am I seeing consistent growth, or just average results?
- Is my revenue or campaign performance actually improving, or just plateauing?
- Am I getting full transparency, control, and support, or just surface-level service?
If you haven’t pondered these questions lately, you could be stuck with an ad network that’s holding you back without you even realizing it.
This blog offers clear signs that it’s time to switch ad networks, before it costs you revenue, reach, and results. So, let’s dive in:
Key Metrics Publishers and Advertisers Should Track
After choosing an ad network, monitor key factors like revenue, ad quality, targeting, and support. Tracking these helps evaluate the network’s effectiveness and decide when to optimize or switch ad networks for better results.
Let’s take a closer look at these key points:
Top Metrics for Publishers
Some pain points that publishers should consider while working with an ad network are mentioned below:
1. Less Revenue
One of the most important factors publishers must evaluate is the revenue generated from their current ad platform. Since publishing is a business, not a charity, the primary goal is to maximize ad earnings.
If you’re consistently seeing low ad rates or receiving bids far below market value, it’s a clear sign that your ad platform may not be optimizing your monetization potential.
When ad revenue fails to meet expectations despite steady traffic, it might be time to change ad networks to one that offers better demand sources, competitive bids, and stronger optimization.
2. When Ad Fill Rates are Too Low
The ad fill rate is a crucial metric for publishers, as it directly impacts both revenue and the efficiency of their ad inventory. When evaluating an ad platform, it’s important to consider the ad fill rate they offer. A low ad fill rate means a significant portion of your available ad space goes unsold, resulting in lost revenue opportunities. If this happens repeatedly, it’s time to switch ad networks.
If your preferred website monetization platform consistently fails to fill your inventory, it’s a strong indication that it lacks a sufficient number of advertisers. This not only limits your earning potential but also raises concerns about their ability to deliver the results they promise.
High-paying CPM ad networks can help by offering a better ad fill rate, ensuring that more of your ad inventory is sold, and leading to higher revenue.
Learn more about ad fill rates: What Is Ad Fill Rate and How To Calculate It?
3. Customer Support: Ignoring User Concerns
Poor support can signal it’s time to switch ad networks. A network that fails to listen to your concerns is one that’s not interested in your success. When your concerns go unheard, it often signals that the network values profit over people—an unhealthy sign for any partnership. Poor support leads to unresolved issues, lost revenue, and frustration, leaving publishers feeling stuck and unsure of what to do next.
A reliable website monetization platform should treat publishers and advertisers as valued partners, offering timely support and clear communication. Choosing a network that listens, responds, and resolves is essential for long-term success. If you find yourself constantly unheard, it may be time to switch to an ad network that truly supports its users, because when support fails, performance usually follows.
4. Overdue Payments
When it comes to making money, everyone is eager to enjoy the rewards — and the same applies to publishers. If an ad platform consistently delays your withdrawals beyond the promised timeline, it’s a red flag, and it may be time to switch ad networks. Occasional delays can happen due to technical or financial issues, but if this becomes a recurring pattern, it’s a sign that you might be working with the wrong ad platform.
The right website monetization platforms value transparency and publisher trust, which includes timely payments. If you’re serious about monetization, choose a platform that respects your time and effort by ensuring smooth, on-time payouts. Your time is money; don’t let the wrong network waste it.
5. Low Quality Ads
Low-quality ads hurt trust and user experience; intrusive or misleading ads cause visitors to leave quickly, increasing bounce rates and decreasing engagement.
This, in turn, can negatively affect SEO rankings and decrease repeat visits. Additionally, poor ad quality often results in lower click-through rates and reduced earnings for publishers.
To boost click-through rates and maximize earnings, consider switching to an ad platforms that offer better-quality ads and higher engagement.
Know how to Increase CTR: How to Increase CTR? 12 Useful Guidelines
6. Impact on Publishers Due to Transparency Gaps
Lack of transparency in ad networks creates significant challenges for publishers. If you notice transparency gaps, such as unclear revenue reporting or hidden fees, it’s a major sign to switch ad networks and find a platform that values clarity. Without insight into ad quality, publishers risk displaying irrelevant or low-quality ads that negatively affect user experience and engagement.
Additionally, hidden fees and commissions can reduce the revenue that publishers actually receive. A lack of transparency also increases the risk of ad fraud, where fraudulent clicks or impressions go unnoticed, further damaging revenue. Moreover, publishers have limited control over the ads being displayed, making it harder to optimize campaigns and improve targeting.
Top Metrics For Advertisers
Here are some essential metrics that advertisers should consider when investing in an ad network.
1. From No to Low-Quality Traffic
Traffic is the lifeblood of online advertising, and for advertisers, it directly impacts revenue potential. If you are experiencing low-quality or stagnant traffic despite being active on an ad network, it’s time to consider switching. Quality traffic signals that more users are engaging with your ads, leading to higher CTR, better conversion rates, and ultimately, more revenue.
When choosing an ad network, focus on those known for delivering high-quality, targeted traffic. Evaluate publishers’ success stories and look for networks with data-driven results to ensure you are partnering with a platform that maximizes your earning potential. Don’t settle for low engagement; opt for a network that prioritizes quality traffic to help your brand perform better.
2. Low ROI, Low Potential
Advertisers are always focused on maximizing ROI because, naturally, everyone wants their investments to work harder and deliver more value. However, if you are experiencing low ROI, it’s likely because you have chosen an ad network that isn’t delivering the results you expect. In such cases, what you receive might be fake, whether traffic or clicks.
If your current ad network isn’t capable of providing better ROI, it’s crucial to consider switching to one that can. After all, you don’t want to waste your time with mediocre results when you could be maximizing your returns with an ad network that truly works.
3. Restrictive Creative Ad Format
Selecting the right advertising format is key to engaging your audience effectively. With the right format, advertisers can create compelling, attention-grabbing campaigns that drive results. However, if your current ad network offers restrictive ad formats, you are essentially limiting your reach and impact. Sticking with a narrow selection can leave you struggling to deliver the kind of results you’re aiming for.
To truly maximize your ad performance, it’s essential to partner with an ad platform that offers diverse and flexible ad formats, enabling you to craft campaigns that resonate and deliver measurable success. Don’t let limitations hold you back!
4. Disappearance of Targeting Options
Effective targeting is essential for advertisers who want to reach their ideal audience and get quality results. Without having features like GEO targeting in your ad platform, it’s unrealistic to expect your campaign to perform well in a minimal time. Without these options, you can’t direct your ads to the audience you are looking for on your platform.
To maximize your success, choose an ad network that offers a range of targeting options. These options help you connect with the audience who are most likely to be interested in your product or service. The more specific you can get with your targeting, the higher the chances of conversions, leading to better outcomes for your campaign.
5. Fake Clicks and Impressions
Ad fraud is a major reason to switch ad networks because it undermines the effectiveness and profitability of advertising campaigns. Fraudulent activities, such as fake clicks, impressions, and bots, result in wasted ad spend, decreased ROI, and inaccurate performance metrics. If an ad platform fails to detect and prevent fraud, advertisers end up paying for non-human engagement or views that don’t convert into actual customers.
By reviewing testimonials and reviews, you can identify the most suitable ad platform and steer clear of ad fraud. Choosing a trustworthy network that safeguards against fraud is crucial because you’re investing money and aiming to optimize your results.
6. Lack of Clear Reporting
Many advertisers often find themselves frustrated with ad networks that lack clear visibility. It’s one of the top reasons why advertisers choose to make the switch.
The truth is, without detailed reporting, it’s impossible to gauge whether your investment is paying off. Without access to critical insights, such as clicks, impressions, conversions, and ROAS (Return on Ad Spend), you are flying blind. These are the metrics that empower you to fine-tune your strategy, optimize performance, and maximize ROI.
Sadly, many ad networks fall short in this area, leaving advertisers in the dark. But here’s the game-changer: partnering with ad networks that prioritize transparency and provide detailed, real-time reports can unlock your campaign’s true potential.
Read More About: Increase ROAS: How To Get More From Your Ad Spend
Top 3 High-Performing Ad Networks for Both Advertisers and Publishers
If you’re experiencing numerous issues with your current ad network and are considering a switch, platforms like 7SearchPPC, Google AdSense, and RichAds provide excellent alternatives for both advertisers and publishers.
Let’s explore the benefits provided by these ad networks:
7Search PPC
7SearchPPC is a leading ad network recognized for producing excellent results. Trusted globally by advertisers, it provides a strong platform to boost ROI. Whether you want to optimize campaigns or switch ad networks, 7SearchPPC remains a dependable option for both effectiveness and coverage.
With a wide range of benefits for both advertisers and publishers, 7SearchPPC offers competitive pricing models, including CPM and CPC, to suit various campaign goals. The platform’s advanced features include precise geo-targeting, a customizable dashboard, and a diverse array of ad formats, such as text ads, native ads, banner ads, pop-under ads, in-page push ads, and interstitial ads.
To maximize campaign performance and reach, CPM ad networks like 7SearchPPC offer the tools and flexibility needed to do well in today’s competitive digital landscape.
Read more about: 16 Best Ad Networks for Publishers: How to Maximize Earnings in 2025
Google AdSense
Google AdSense is a top choice for both advertisers and publishers, thanks to its global reach and proven effectiveness. Advertisers benefit from advanced targeting, broad audience access, and detailed analytics, driving significant ROI. Publishers can easily monetize their sites through various ad formats, such as display, text, and video ads, with automated tools that optimize ad performance.
However, there are some drawbacks. Google AdSense is highly selective in approving publishers, requiring high-quality, compliant traffic, which can make it difficult for new or smaller websites to get accepted. Additionally, its strict policies and limited creative flexibility may not suit those seeking more control over their ads.
While Google AdSense offers powerful tools and a vast reach, these limitations should be considered when deciding if it’s the right platform for your needs.
Know More about: Top 16 Google AdSense Alternatives to Monetize in 2025
RichAds
When you look to switch ad networks, choosing RichAds will be the perfect option for you. It is among the best ad networks for advertisers and publishers, renowned for delivering exceptional results.
RichAds offer significant benefits for both publishers and advertisers by boosting engagement, increasing click-through rates, and driving higher revenue. For publishers, it is among the high-paying CPM ad networks that help maximize revenue. At the same time, advertisers gain a more effective way to connect with audiences, improve brand recall, and ultimately, drive conversions.
When switching ad networks, you need to specify all details, including whether it is a low-deposit ad network and if it should provide bot-free ad traffic.
Read more about: Tips and Tricks to Increase Website Ad Revenue.
Conclusion
For publishers and advertisers, knowing when to switch ad networks can make all the difference in improving revenue, reach, and overall results. For publishers, signs like low fill rates, declining revenue, and lack of transparency signal it’s time for a change. Advertisers should consider switching if they face poor ROI or limited targeting options.
High-paying ad network alternatives like 7SearchPPC, Google AdSense, and RichAds are strong options to consider when making the switch.
Frequently Asked Questions (FAQs)
Is it better to use a single ad network or multiple ad networks for different types of ads to monetize my blog?
Ans. The decision to try multiple ad networks or switch to a single ad network depends on your traffic, niche, and other factors. Using multiple ad networks can maximize revenue by targeting different ad types and audiences. However, a single network offers simplicity and streamlined management.
When do publishers and advertisers switch ad networks?
Ans. If current efforts aren’t delivering the desired results, publishers and advertisers must switch ad networks. Publishers dealing with low revenue or a lack of transparency, and advertisers struggling to maximize ROI or encountering hidden fees, should seriously consider making a change. The decision to change ad networks can lead to better performance, increased earnings, and a more reliable partnership.
What are the best high CPM ad networks for publishers?
Ans. Choosing the best CPM ad network depends on your website niche, traffic volume, pricing model, and other geographical factors. 7SearchPPC, Google Adsense, and Rich Ads are some of the CPM ad networks that you can choose from. Publishers can easily monetize their websites and generate the highest possible revenue with these platforms.
Why is having bot-free ad traffic so important for advertisers?
Ans. Having bot-free traffic is crucial for advertisers because bot-free ad traffic ensures that advertisers reach real, engaged users, improving ROI and campaign effectiveness. Bots waste ad spend, distort analytics, and diminish brand trust by inflating ad impressions and clicks.
How important is customer support in an ad network?
Ans. Having customer support in your existing ad network is important because, whenever you face an issue, you can seek help from the support team, who will assist you in these situations.
