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ByContent Team 7SearchPPCUpdated August 19, 20251 Mins read931 Views

What is Click-Through Rate (CTR)?

Click-Through Rate (CTR) is a metric that reflects how often people tap (click) on a link, ad, or call-to-action after seeing it. It’s calculated by dividing the total number of clicks by the total number of impressions (views) and multiplying by 100 to get a percentage.

A higher CTR means more people are engaging with the content. It’s commonly used in digital marketing to measure the effectiveness of ads, emails, or search engine results.

Formula:

CTR = Number of Clicks / Number of Impressions X 100

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