It is simple to overlook a Key performance indicator (KPI) such as impressions, on a network like 7Search PPC. This is the main reason why our PPC network is based on a Cost per link model, also known as CPC. Advertisers agree to pay for every click of viewers. They spent the real amount based on the amount bid. It became easier to fall into the trap of not worrying about ad impressions through the help of the CPC model (like 7SearchPPC). You are not paying for impressions, so why it matters, right? No, it is wrong. Here we have described why your ad impressions matter:
As a 7SearchPPC advertiser, you are not paying or not being charged for an impression (CPM) basis, and it is not a bad thing for an advertiser. With CPC, you are charged for every ad engagement, and that is a good deal. It helps and permits you to accurately judge how great your ads are based on the clicks they get.
Impressions on 7searcPPC are essential as you can use them as a good indicator of overall campaign health. There are mainly two things to look out for when it comes to impressions. The first thing is you have several impressions but not clicks. And the second thing is, your campaigns are generating very low even with a lot of ideas.
Let’s have a look at each scenario separately
Several impressions but few clicks or no clicks
Some peoples may confuse that this is an indirect positive of their 7SerachPPC campaign. They can think that many peoples see their ads, but they are not paying for it. Win-win! Nope, that is not a fact or reality. You should try to ask yourself what is the fault in your ad, or why no one is clicking your particular ads. Your goal should be to get viewers to click your ads, visit your website, and complete the desired action.
At the moment, when I see a campaign with huge impressions and low clicks, my sudden strategy is to change ad copy and try to make a difference in the campaign. If my change does not make a difference, then I switch the keywords in the campaign so that it’s more targeted to the users I am going after. Remember, optimize for conversions and clicks. Keep attention to your impressions, and make sure peoples are interacting with your ads.
- Deficiency in the number of impressions
It is tough to clarify spending time tweaking and to optimize a campaign when no one sees your ads. There are two factual reasons on 7SearchPPC to find out why your impressions are low.
At very first, you should check at your keywords and what you are bidding on them. The handy keyword suggestion tool of 7SearchPPC may help you to resolve your keywords problem.
Are you being outbid or if the highest bid is $0.11 and your bid is $0.05, there is a risk of burring your ad. You should change your decision and increase your bid up to $0.12 to make your ads appear a better position. You may carry forward with your all keywords in your campaign to maximize your exposure.
Second, if your increased bid does not look so useful, you may have over-optimized your campaign, and the targeting parameters are too narrow. For example, it is possible to have just about 10 keywords in an ad campaign. However, it is not bad if these keywords are receiving a sufficient number of searches. But if they are not providing enough traffic and clicks, it is the time to add some broader terms to your campaign and increase exposure. In the same way, you may open your targeting options, so you are targeting a vast geographic area.
You should not limit your ads and use broad keywords to see what works and then drill down and optimize. Beginning under limitations can be difficult, so keep the initial campaign as unfettered as you can while sticking to essential, broad keywords in the category you are targeting.
So, while we do offer an excellent, transparent CPC bidding model, keep staying on your impressions. They can tell you better than you think. Now go and create some great campaigns!