Home TOFU

TOFU

ByContent Team 7SearchPPCUpdated 2 months Ago1 Mins read74 Views

What is TOFU (Top of Funnel)?

TOFU, or Top of Funnel, refers to the first stage of the marketing funnel where the focus is on building awareness and attracting new audiences. In ad networks, TOFU campaigns aim to reach a broad but potentially relevant audience who may not yet know about the brand, product, or service. Content at this stage is typically educational or entertaining—such as videos, blog posts, or social ads—to spark initial interest.

The goal is not immediate conversion but to generate traffic, increase visibility, and start nurturing prospects. TOFU strategies are crucial for long-term growth, filling the funnel with potential customers who can later be moved through the middle (MOFU) and bottom (BOFU) stages with retargeting and more direct offers. Metrics include impressions, reach, and engagement.

« Glossary Home

Written by

Content Team 7SearchPPC -

Our team of professional content writers brings over a decade of expertise in PPC and Content Marketing. Each member has a solid technical foundation combined with outstanding creativity and engagement skills that drive results.We specialize in crafting content that resonates with audiences and fuels conversions. Whether it’s for dynamic PPC campaigns or insightful content marketing strategies, our writers deliver exceptional quality to meet your business needs.