What is Pay Per Click (PPC)?
Pay-Per-Click (PPC) is a digital advertising model used in ad networks where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to a website, rather than earning them organically. In PPC, ads are typically displayed on search engines, websites, or social media platforms.
The most common platforms include 7SearchPPC, Google Ads, and Bing Ads. Advertisers bid on keywords, and ads appear based on relevance and bid amount, optimizing for targeted traffic.
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