Do you want to create a perfect banner ads campaign? If yes, then you may have already googled how to create banner ads? Don’t worry. We will tell you about everything from creating to launching a banner ad campaign.

Creating good and relevant banner ads is often a difficult task. You may have the best of the products, but if your advertisements (banner/text) are unable to convey this message to prospective customers, you won’t be getting any orders. 

That is why the presentation, location, designing, and framing of your banner are of utmost importance to get quality traffic and higher conversion rates. 

What is the best way to make your banner ads look the best? You don’t need to worry. 7SearchPPC is here for your assistance.

Before learning about how to create banner ads, we should know about banner ads. So, let’s begin! Banner ads are advertisements that are placed on websites, social media platforms, and apps to earn views and clicks. To create the best banner ad, you need a combination of many different elements. These ads usually include a focal image, minimal text, and a clear CTA.

How to create a perfect banner ads campaign?

Want to know how to create a banner ad that will bring more clicks? If yes, we will give you some tips on creating perfect banner ads. So, let’s begin.

1. Use effective and standard banner sizes

Believe it or not, but banner ad sizes matter the most. If you want to create a perfect banner ads campaign for advertising, you need to consider common banner ad sizes. These ad sizes differ according to the advertising platform you use. You should choose a size that suits your ad and has the potential to give the best return on investment. So, let’s take a look at the banner ad sizes. These include:

You can find the following banner ad sizes (in pixels) in Google Ads: 

  • 200 x 200 (Small Square)
  • 250 x 250 (Square)
  • 468 x 60 (Banner)
  • 728 x 90 (Leaderboard)
  • 300 x 250 (Inline Rectangle)
  • 336 x 280 (Large Rectangle)
  • 120 x 600 (Skyscraper)
  • 160 x 600 (Wide Skyscraper)
  • 300 x 600 (Half-Page Ad)
  • 970 x 90 (Large Leaderboard)


Facebook offers the following banner ad sizes:

  • Feed Image Ads – 1200 x 628
  • Feed Video Ads – 600 x 315 or 600 x 600
  • Carousel Ads – 1080 x 1080
  • Right Column Ads – 1200 x 628
  • Marketplace Ads – 1200 x 628
  • Instant Articles Ads – 1200 x 628
  • Stories Ads – 1080 x 1920
  • Collection Ads – 600 x 600

7SearchPPC also offers different image banner ad sizes, which include:

120×20, 168×28, 216×36, 300×50, 320×50, 125×125, 180×150, 250×250, 320×250, 120×240, 120×600, 160×600, 300×600, 336×280, 468×60, 728×90, 920×250 

The most popular and successful standard banner ad sizes are:

728×90px — Leaderboard

300×600px — Half Page

300×250px — Medium Rectangle

336×280px — Large Rectangle

 2. Place your banner ads correctly

You should make sure to purchase space on a website where your design will be featured close to the main page content.

3. Maintain hierarchy

Banner ads help increase brand awareness and drive traffic to your website. It is important to maintain hierarchy because banner ad design depends on the right balance within each ad. These ads have three basic components:

  • Company logo

In order to increase your brand awareness, your company logo must be included.  

  • Value proposition

It is a statement that sums up why a customer would choose your product or service.

  • Call to action

It is a text or button that invites users to click. It includes phrases like “Watch Now”, “Learn More”, etc.

4. Make it simple

The key to making a banner ad that stands out is to make the contents and visuals simple. This is how you can make the best display ads.

5. Use animation

You should use animated banner ads as they can perform better than static banner ads. However, you should make sure to use simple animations that last no more than 15 seconds.

 6. Keep your file sizes small

You should keep your file sizes small so that your ad can load faster on a page before the viewers scroll down and miss it.

So by now, you may have already known how to create a perfect banner ad. Now, let’s discuss the process of creating a banner ad campaign. If you want to create a banner ad, you have to create a campaign first. To create a campaign, you have to fill in the following details: 

  • Campaign name
  • Destination URL
  • Website category
  • Daily budget
  • Keywords
  • Target countries

After that, you can click on create and choose your banner image size, and you are all set to launch your campaign. These are some tips that you can use to make a perfect banner ad. If you are making or planning banner advertisements, keep these tips in mind. All you need to do is follow these banner ad guidelines, and you are ready to create a perfect banner ads campaign.

Frequently Asked Questions (FAQs)

Q.1 How do banner ads work?

Banner advertisements are designed to drive traffic to your website by linking to it. The goal of banner advertising is to promote a brand or direct visitors from the host website to the advertiser’s website.

Banner ads help in informing, notifying about a new product. These ads help in grabbing your attention and increasing brand awareness.

Q.2 Why are banner ads important?

Banner ads are important because they can increase brand awareness and are cheaper to create and share. These ads can help target specific customers. With the help of banner ads, you can also track how many people saw your ad and the click-through rate.

Q.3 Where do banner ads appear?

Banner ads are usually placed in high-traffic locations on web pages.  These locations include the front, bottom, or side of a webpage where people look first.

Q.4 Are banner ads effective?

Banner ads are quite effective for increasing brand awareness and visibility. These ads have the potential to increase your marketing ROI. With the help of banner ads, you can also target relevant audiences with retargeting campaigns.

More Resources:

Do Ad Impressions Matter in PPC?

What is a Negative keyword and how to find & use it in your ad Campaign?

6 Tips for creating successful Banner ads

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