According to a survey, about 57.6% of the world population is familiar with social media platforms. Social media has become very popular among people in the last few years. It is essential to know the benefits of social media marketing to use it as a marketing tool.

A large number of companies are using social media as a marketing tool. It has become the most trending platform for marketing. To cope with new trends, you must know the benefits of social media marketing. Let’s find out what social media marketing and its scope and benefits are.

What is Social Media Marketing?

Social media marketing means the marketing of products and services of any company with the help of social media. This platform can be used for marketing and connecting with the audience for brand awareness and recognition. The central social media platforms used for marketing are Instagram, Facebook, Linkedin, Youtube, Twitter, and Snapchat.

Benefits of Social Media Marketing

Social media has a bulk of benefits as a marketing tool. Let us now discuss some benefits of social media marketing-:

Increased Brand Awareness

Today, organizations use social media for brand awareness. For instance, we see various sponsored advertisements while using Instagram and Facebook. Social media makes it easier to spread information about your product to a large audience. Many people are already using social media, which will boost marketers’ marketing activities that they perform on social media.

Increases Sales

Marketing activities help increase sales, and when done via social media, it gets better exposure through a large audience, ultimately benefiting the company through increased sales. Many people can view your product and convert themselves into potential consumers through social media. This platform generates the highest sales as compared to other marketing platforms.

Improved Search Engine Rankings

Regularly posting on social media can bring some traffic to your website and improve search engine rankings. Search Engine Optimization can help you in ranking on search engines. If your website ranks at the top positions on search engines, it will generate positive results in the long run. You must work on SEO and promote your services on social media dedicatedly.

More Inbound Traffic

Inbound traffic initiates from outside. Without marketing, your inbound traffic will be limited to regular visitors. Social media marketing helps you bring more traffic directly to your website. Using marketing tactics makes it easier for you to reach every person individually. Through marketing on social media, your business gets exposure to various versatile consumers all over the globe.

Higher Conversion Rates

The conversion rate is the percentage of visitors to your website who end up buying something. You can get high conversion rates by simply investing a small amount of money and time. Higher visibility of your business online through social media can bring higher conversion rates to your business. Social media provides an environment where people share likes and comments, which gives better exposure and high conversion rates.


Social media is a very convenient platform for marketing, and huge marketing budgets over social media are not needed. Social media can quickly help you start marketing activities with a low budget. Cost-effective is advantageous as it gives a high return on investment when using a high budget for other marketing expenses.

Get Customer Opinion

When you are socially active, you will get direct customer opinions and improve the products and services you provide them. Getting reasonable customer opinions can help generate new customers. Customers give reviews and ratings, which can help your product rank accordingly.

Advantages of Social Media Marketing

  1. Social media helps in brand awareness and recognition.
  2. It increases the sales of the company.
  3. Social media is the most cost-effective method for marketing in today’s world.
  4. It has a direct impact on the viewers.
  5. Social media has a high conversion rate as compared to other marketing platforms.
  6. This marketing platform helps you to reach a large audience.

Disadvantages of Social Media Marketing

  1. You might spend a lot of time on social media without choosing suitable methods to gain the desired result.
  2. You may get negative comments that can hamper the goodwill of your company.
  3. Wait for a long duration to see desired results.
  4. It gives exposure to the competitors about the strategies of the company.
  5. Marketing through social media is time-consuming and requires you to dedicate your time.
  6. You may generate more potential for embarrassment.

How To Start Social Media Marketing? 

You can start social media marketing by creating free social media accounts. Before you begin marketing on social media, it is essential to know how to use this platform. It is necessary to analyze the social media marketing strategy, by which you will stand out among others.

Below are nine steps that you can follow to start social media marketing and use them as social media marketing tips.

Identify Your Goal

Starting a marketing campaign without a goal is useless. Whenever you start a new marketing campaign, you should know what you want to achieve with the marketing activity that you will perform. You should stick to your goal and execute those marketing tactics which will benefit your business. The content and advertisements you publish on your social media will depend on the goal you want to achieve.

Evaluate Your Resources

As a marketer, you should evaluate the resources you require for marketing. Making a list will help you know how many resources you possess and need.

SWOT Analysis

SWOT means strength, weakness, opportunity, and threat. Marketers should analyze the strength of their organization and use it for the further benefit of their company.

Identify The Target Audience

Before you start marketing, you must identify the right audience for whom you are marketing. Targeting your audience according to the services you render will help you generate leads.

Know Your Audience

After identifying your audience, you should further pay attention to the consumer’s personal needs.

Prepare Content

When you know your goals and the target audience, you should prepare interactive and exciting content for your viewers.

Trigger Your Marketing Efforts

Once you are ready with all the strategies, it is time to apply them and trigger your marketing efforts for better results.

Partial Control To The Audience

Marketers should give partial control to the audience for commenting, liking, and sharing the advertisements with others. Giving control to the audience makes it easy to spread the ad and gain publicity.

Keep Updating

Marketers should regularly update their marketing activity to gain better results in the long run.

You must also know social media marketing tools when you know how to start social media marketing. Some of the tools that you can use are-:

  1. In fact 
  2. NapoleonCat
  3. Buffer 
  4. Khoros
  5. Socialbakers

Various business organizations perform social media marketing and gain the best out of it. We hope this article helps you in the best possible ways to use social media as a marketing platform.

More Resources

How to Increase Website Traffic?
How To Monetize Your Blog Or Website?
Social Media Trends in 2022 that CMOs must know