Making money online sounds great, but most ideas feel either too complicated or too good to be true. One simple and often overlooked way is to make money by posting ads.
If you already have a website or blog, even a small one, you could be sitting on an untapped income source. Many brands out there are willing to pay just to place ads on websites like yours. This idea is simple. You don’t have to become a salesperson or do any promotion. Just rent out ad space on your site, and you get paid. Simple.
So, how does it actually work?
In this guide, we’ll explain everything in easy steps, so you can start earning money by posting ads—even if you have never done it before.
Understanding the Basics of Posting Ads
When you scroll through any website, you might notice an online ad placed in a specific area of the page, often showing an offer and asking you to click. Have you ever wondered who posts these ads, and why?
These ads are placed by the website or blog owners, also known as publishers.
The ads themselves come from advertisers, who may submit them directly or through other mediums like an ad network. In return, the website or blog owners get paid for displaying online ads in their available ad space.
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Can we Post Ads on a Website and Earn Money?
Yes! You can definitely make money by posting ads on your website or blog. It’s a great way to monetize your online presence. But along with that, one question also arises: what types of websites or blogs are eligible for posting ads? While there are many categories of websites or blogs, can all of them make money? The answer is a big yes.
So, if you have a website or blog with consistent traffic in any vertical, niche, or sub-niche, you are eligible to monetize it by posting online ads.
Read More: Strategies To Make Money Online With Your Blog Or Websites
Let’s understand this concept with an example:
Meet Sarah, a Food Blogger
Sarah runs a blog where she shares healthy recipes, cooking tips, and meal prep ideas. She started her blog as a hobby, but over time, her consistent posting began to bring in good traffic—about 50,000 monthly visitors.
Once she had regular traffic, Sarah signed up with an ad network like 7SearchPPC. She gets ads and places them in different areas of her blog, such as the sidebar and top bar.
Now, every time a visitor views or clicks on those ads, Sarah earns money.
The Core Message:
Sarah’s blog does not belong to a major media company or a huge corporation. It’s just a niche site with consistent content and traffic. Like Sarah, anyone with a website or blog in any vertical—tech, travel, finance, igaming, healthcare, etc., can make money by posting ads.
Benefits of Posting Ads on Your Website or Blog
Posting ads on a website or blog doesn’t require much effort, but it offers many benefits. Some of these are outlined below.
Passive Income Generation
When you post ads on your website or blog, you have taken a step toward passive income generation. Once you set up ads on your website, you can start making money without having to actively work on it every day. Every time someone clicks or views an ad, you earn money, and it all adds up over time.
Scalable Earnings With Traffic Growth
The best thing is that the money you make by posting ads is not fixed—it’s scalable. As more people visit your website or blog, the potential to make money by posting ads increases.
No Product Creation Required
You don’t need to create a product or sell anything yourself. You can earn money simply by providing a platform where advertisers can reach your audience through the ads you post. It’s an easy way to make money by posting ads without extra effort.
Full Control Over Ad Placement
You get to decide where and how the ads appear on your site. Whether you want them at the top, in the sidebar, or embedded within content, the choice is yours. You have full freedom when you choose to make money by posting ads.
Types of Ad Formats you Can Use for Ad Posting
Now, the most important topic has arrived: What types of ad formats should you rely on as a website or blog owner? There are many options available, such as text ads, banner ads, native ads, pop-under ads, and in-page push ads. Each one has its own specialty. Find out more below.
Banner Ads
You can expect an experienced arrow thrower to miss a shot once in a while, but with banner ads, you can’t. And there is a strong reason behind that. These ads come in various shapes and sizes, with eye-catching visuals and a powerful message, so it is hard for any viewer or audience to ignore them.
Maybe not on the first attempt, but during their entire viewing time, they surely pay attention to these ads. Many publishers post banner ads usually at the top, bottom, or sides of a page.
Different Types of Banner Ads (with Standard Sizes)
- Square: 250×250
- Medium Rectangle: 300×250
- Main Banner: 468×60
- Leaderboard: 728×90
- Wide Skyscraper: 160×600
- Half Page: 300×600
So, if you want to make money by posting ads, try this ad format—it increases engagement, and as you know, more engagement means more revenue.
Preferred Verticals:
Banner ads work well for verticals like iGaming, Finance, E-commerce, etc.
Read More: Banner Ads: What They Are and How They Work In 2025
Text Ads
Text ads are different from banner ads or any other kind of ad that includes visuals like videos, graphics, animations, etc. However, their effectiveness is much greater than all.
These ads are simple online ads made up of text only—no images or videos. They usually have a headline, a short description, and a link. You often see them on search engines. When you type something like ‘The Best PPC Ad Network’ or anything in the search box, you get a result like this:
(An example of how text ads look.)
You might wonder, if these ads work on search engines like Google, how can you use them on your own website or blog? Yes, you can.
At 7SearchPPC, we offer text ads that you can place anywhere on your site or blog — in the sidebar, top bar, within the content, or wherever you prefer.
Preferred Verticals:
Text ads work well for verticals like Travel, Education, Health & Wellness, etc.
Native Ads
The ad format we just discussed clearly looks like an ad. But what if we told you that the next type we’re going to talk about doesn’t feel like an ad at all — even though it is one? That’s what we call a “native ad.”
Native ads are a type of ad that doesn’t really look like an ad. They are made to match the design and content of the page they are on, so they feel like a natural part of the website or blog.
You have probably seen one while reading an article—it might be a “recommended post” or a product suggestion. Since they don’t interrupt the experience, people are more likely to trust and click on them compared to regular ads.
So, now tell us: is there any better way to make money by posting ads than using this ad format?
Preferred Verticals:
Native ads work well for verticals like Lifestyle, IT Services, Beauty & Fashion, etc.
Popunder Ads
Online ads that disturb the user experience are a waste for website owners or bloggers. Audiences will only pay attention to or engage with ads once they have finished their current task.
If you interrupt them by forcing an ad while they are in the middle of something, you risk losing potential revenue opportunities. The ad format we are going to introduce strikes a good balance between user experience and ad monetization.
Say hello to popunder ads.
These ads quietly open in a new browser window or tab behind the main one you’re using. You usually don’t notice it right away.
But when you close your current tab or browser, the ad is there waiting. It’s less annoying than pop-up ads because it doesn’t interrupt your browsing.
Preferred Verticals:
Popunder ads work well for verticals like Entertainment, Food, Sweepstakes & Downloads, etc.
Read More: How Popunder Ads Stand Out: Complete Guide
In-Page Push Ads
If you don’t want to post ads within your content or sidebar but still want to make money, you can try in-page push ads.
These online ads are small message boxes that appear directly on a website or blog while someone is browsing it. They look like push notifications but don’t need browser permission. These ads are usually visible at the corner of the screen and grab the user’s attention without being too disturbing.
Many publishers are earning good money by placing in-page push ads on their websites or blogs. You should also give it a try, as we believe that this ad format can help you earn passive income.
Preferred Verticals:
In-page push ads work well for verticals like Mobile Apps, VPN & Utility Tools, News & Media, etc.
Read More: Display Ads With In-Page Push Ads To Get CTRs By Social Bar
How to Make Money by Posting Ads with an Ad Network
Post ads and make money—sounds so simple, right? Well, it’s not always that easy. However, an ad network for publishers can make the process much simpler.
Below are some steps that can help you understand how to make money with ads—yes, of course, by using an advertising network.
Find out Which Vertical or Niche you are Working in
Before jumping into ad networks, it’s important to know your vertical or niche—that is, what your website or blog is all about. Are you running an eCommerce store, sharing recipes, reviewing tech products, offering fashion tips, or writing travel stories?
When you clearly understand your vertical or niche, it can help you attract the right audience. It also makes it easier to pick a reliable ad network like 7SearchPPC that will give you ads for posting that match your content.
Online ads that match with your vertical or niche will not only look better on your site or blog but also bring in more clicks and money over time.
Conduct Research to Find an Ad Network
Now, let’s take a step ahead. It’s time to research to find the best ad network that offers you the right value for posting ads. You can make a list of ad networks and compare them with the following questions.
- How many advertisers does the ad network have that are similar to your niche?
- What is the revenue model?
- How reliable and timely are the payments?
- What types of ad formats are supported?
- How does the ad network handle ad quality and user experience?
- What are other publishers saying about their experience with this ad network?
The more questions you ask, the closer you get to finding the perfect ad network for selling ad space.
After finding all the answers, you can easily choose the traffic monetization platform or ad network that satisfies you in every way.
Sign Up with an Ad Network
Now that you have the ad network, sign up with it as a publisher. Different ad networks have different sections on their registration pages, but the most common fields are:
- First Name
- Last Name
- Email Address
- Phone Number
- Password
- Checkbox (Terms and Conditions)
You must make sure to fill in all the details correctly so that you can make money by posting ads.
Add Your Website and Wait for Approval
After signing up, you must add your website URL to the ad network’s system. The network will then verify your website ownership, review its content, design, and traffic. This verification process can take anywhere from a few hours to a few days. During this time, avoid making any changes to your website.
Copy the Ad Code and Place It
After your website is approved, the ad network gives you a code. You can copy that ad code and paste it into the section of your website or blog where you want it to appear.
It’s totally up to you where you want to place ads—in the sidebar, header, or between blog posts. Once added, ads will appear automatically.
Make Money by Posting Ads
Once you post ads on your website or blog and they go live, you’ll get paid to advertise. You earn money each time someone clicks on an ad or views it, depending on the network’s payment model (CPC, CPM, etc.).
{Note: These are the common steps to make money by posting ads through an ad network. The actual steps may differ, as they vary from one network to another.}
7SearchPPC’s Tips on How to Maximize Money by Posting Ads
Having been a trusted leader in digital advertising for years, we know what works.
During this time, we have talked to many publishers about their strategy of posting ads. They all have some common tactics and some different ones.
By collecting all these insights, we have prepared a few points that may help you make money by posting ads.
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Choosing the Ideal Ad Formats is Important; Don’t Ignore it
When we asked website owners about the importance of ad formats in generating revenue, the response was unanimous: it’s crucial.
Choosing the right one can help you earn money and also provide a good ad-watching experience for your audience. If you ignore it, it might hurt your earning potential and traffic.
Control Ad Density on Your Webpage or Blog
Many of you may think that more ads on your website or blog will lead to more money-making opportunities. However, this is not correct. In fact, if you post too many ads on your website or blog, it can backfire on your ad monetization efforts.
Only place ads in areas where there is available space, and regularly monitor their performance to adjust the number of ads. This way, you can control ad density and make money by posting ads without any hurdles.
Place Ads in the Right Areas
You can choose an ad format and control the ad density, but you cannot earn to your maximum without strategically placing your ad. If you don’t place the ad in the right spot where your audience’s eyes can catch it, you won’t be able to earn at high potential. To truly make money by posting ads, strategic placement is key.
So, choose the areas with more engagement or higher traffic on your page and place the ad there to generate a good income.
Final Thoughts
Posting ads on your website is a smart and easy way to make money while you focus on what you love. If you know your niche, pick the right ad types, and place them strategically, you can create a steady stream of passive revenue. It’s all about understanding your audience, staying consistent, and being strategic with your ad posting efforts. Now that you have mastered the basics, you are ready to make money by posting ads.
Frequently Asked Questions (FAQs)
What is the easiest way to make money by posting ads?
Ans. To make money by posting ads, you can sign up with an ad network, like 7SearchPPC. The ad network will provide ad codes that you can place on your site, and then you start earning money when people interact with those ads.
Do I need a big website to make money by posting ads?
Ans. No, you don’t need a big website. As long as your website or blog gets consistent traffic, even if it’s small, you can still make money by posting ads.
What are text ads, and how can they help me make money by posting ads?
Ans. Text ads are simple ads that only use text (no images or videos). You can place them on your website, and you’ll earn money every time someone clicks on them.
Is it important to place ads in the right spots to make money by posting ads?
Ans. Yes, the placement of your ads is crucial. You should put ads in high-traffic areas of your site, like the sidebar or between blog posts, to increase visibility and make money by posting ads.
Can I make money by posting ads without selling anything?
Ans. Absolutely, you can make money by posting ads even if you don’t sell anything yourself. You earn money by allowing others to display their ads on your site.
