Voluum Postback Tracking Guide

How to Set Up Postback S2S Tracking in Voluum: A Step-by-Step Process

Setting up Postback S2S (Server-to-Server) Tracking in Voluum allows you to track conversions and optimize your campaigns without relying on cookies or pixel tracking. Here is a step-by-step guide to setting up Postback S2S Tracking in Voluum:

Step 1: Before You Begin, Here’s What to Have on Hand

The first step is to double-check that you have the following essentials to avoid any delays during the setup process.

An Active Voluum Account: Make sure your Voluum tracking account is set up and active. If you don’t already have one, you can create a Voluum account before moving forward.
An Active 7SearchPPC Advertiser Account: Confirm that your 7SearchPPC advertiser account is active and ready to run ad campaigns. If you don’t have an advertiser account yet, don’t worry! You can easily sign up in just a few steps.
An Offer/Product to Promote: You should have a clear offer or product to advertise.
A Landing Page (Optional): While not required, having a dedicated landing page can help optimize your campaign and increase conversions.

Step 2: Sign In as an Advertiser on 7SearchPPC

Now that you're familiar with the basics, it's time to log in to your 7SearchPPC advertiser account. If you already have an account, follow the steps below to sign in:

Go to www.7searchppc.com
Click the "Login" button in the top right corner.
Select "As an Advertiser" and click "Continue."
Enter your email and password.
Once your credentials are entered, click the "Log In" button to access your 7SearchPPC dashboard.

Step 3: Locate and Copy the Postback URL from the Tracking Section

After signing in to your 7SearchPPC advertiser account, navigate to the Tracking section in the left-hand navigation bar. Select Voluum from the list of available trackers, then scroll down to find the Postback URL. Simply copy this URL as you'll need it for the next steps in the setup process.

Step 4: Head Over to the Voluum Platform

Now, head over to the Voluum tracker platform and sign in to your account. Once you’re logged in, you’re ready to start the tracking setup process.

Step 5: Add 7SearchPPC as a Traffic Source

After signing in to the Voluum tracker, navigate to the 'Traffic Sources' button and click 'Create'.

The 'Add Traffic Source' page will open, where you can either search for '7SearchPPC' in the 'Search by Traffic Source Name' field or, if you find it in the list, select it directly and hit the 'Next' button.

Step 6: Paste the Postback URL

After clicking the 'Next' button, the page will appear, where you will see the parameters auto-filled and auto-replaced. Scroll down to the section 'Passing Conversion Info to Traffic Source' and paste the postback URL you copied from 7SearchPPC.

Step 7: Integrate the Affiliate Network with the Voluum Tracker

If you are an affiliate, you must connect your CPA network with Voluum. Go to Affiliate Networks from the top menu in the Voluum dashboard. Click ‘Create’, search for your network by name, select the template, click ‘Next’, fill in the required details, and then click ‘Save’.

Step 8: Complete the Offer Tracking Setup

This step helps you add and configure your offer inside Voluum so it can track conversions correctly.

Click on "Offers" in the Voluum tracker dashboard.
Hit the "Create" button to add a new offer.
Fill in the necessary offer details (name, offer URL, etc.).
Once done, click "Save" to complete the setup.

If you face any issues while setting up the offers, you can follow the clear instructions provided by Voluum.

Step 9: Create a Campaign on Voluum

Now that you've integrated your traffic source (7SearchPPC) with Voluum and set up the offers, it's time to create a campaign and obtain the destination URL.

Go to the 'Campaigns' tab at the top, then click the 'Create' button.

The page will open, where you need to choose your desired campaign setup. After selecting either the 'Simple' or 'Advanced' option, click the 'Next' button. To help you understand, we are choosing the 'Simple' option.

The campaign setup page will now open. In the traffic source field, enter '7SearchPPC.'

Fill in all the required fields, such as the traffic type, campaign name, cost model, transition between the ad and campaign funnel (e.g., Redirect or Direct), campaign destination, etc.

Now, go to the 'Offers' section and open the dropdown list. You'll see an offer you added earlier in Voluum. Select it, and then click 'Save'.

Once the campaign is created in Voluum, copy the Destination URL. It will be used in the next step.

Step 10: Test Your Conversion Tracking Setup

Take a moment to confirm that your conversion tracking is working properly. From your advertiser dashboard on 7SearchPPC, click on ‘Tracking’ in the left-hand menu to open the Conversion Tracking page. Select ‘Test Conversion’, paste the Destination URL you copied from Voluum, and then run the test.

You will be taken to the page where you want the conversion to happen. Complete the intended action, such as filling out a form or registering.

Once done, return to the conversion tracking page—if everything is set up correctly, you’ll see “Test Conversions Tracked: 1,” indicating that 7SearchPPC has successfully received your conversion data.

The conversion data will also be shown in the Voluum tracker.

Step 11: Set Up and Launch Your Campaign at 7SearchPPC

Now that you have successfully tested your conversion, it’s time to create a campaign.

Select “Campaigns” from the left navigation bar, then click “Create Campaign.” Choose your preferred Ad Type and click the “Start” button. The campaign setup page will open. Paste the URL you copied from Voluum into the Destination URL section of the 7SearchPPC campaign setup form.

Then, fill in all the campaign details, such as the campaign category, campaign name, ad title and description, targeting and bidding settings, and ad creatives (if required). After cross-checking all the details, hit the 'submit' button.

Why This Integration Gives 7SearchPPC Advertisers an Edge

The integration between 7SearchPPC and Voluum can give advertisers a strategic edge in several ways.

One-Step Integration: The one-step integration between 7SearchPPC and Voluum makes tracking effortless. With just a quick setup, advertisers can start tracking their ad campaigns without any hassle.
Direct Postback Support: Direct postback support ensures that your conversion data is sent in real-time. This helps you instantly adjust campaigns for better performance without any delays.
Full Transparency: This integration gives advertisers complete transparency into their campaign data. You can see all key metrics clearly, helping you make informed decisions every step of the way.
Position Against Competitors: Advertisers can now gain a competitive advantage with the 7SearchPPC x Voluum integration, which provides better insights, faster decisions, and more.