Keitaro Postback Tracking Guide

Struggling with Campaign Tracking? Here’s How to Integrate 7SearchPPC with Keitaro Like a Pro

If you’re tired of missing conversions, dealing with unreliable tracking, or making decisions based on incomplete data, Postback S2S (Server-to-Server) tracking with Keitaro is exactly what you need.

Here’s a clear, step-by-step guide to help you set up Keitaro postback tracking correctly.

Step 1: Ensure Prerequisites Are in Place

A successful postback integration begins with the right foundation. Make sure you have the following essentials in place before getting started:

• An active Keitaro account. If you don’t have one yet, create one now.
• An active 7SearchPPC advertiser account. In case you don’t, sign up now.
• Ready-to-promote offers, products, or services.
• A fully active and verified affiliate account (if you are an affiliate marketer).
• A high-converting landing page (optional).

Step 2: Log In to Your 7SearchPPC Advertiser Account

To get started, log in to your 7SearchPPC advertiser account using the steps below:

• Visit the official website of 7SearchPPC
• Click the Login button in the top-right corner, then select As an Advertiser and click Continue.
• Enter your Email Address and Password, then click on Sign In to access your account.
• After a successful login, you will be redirected to the 7SearchPPC Advertiser Dashboard.

Step 3: Find and Copy the Postback URL from the Tracking Section

Once you have successfully logged in to the 7SearchPPC advertiser dashboard, follow these steps:

• Click on the Tracking option on the left-hand side.
• Next, select the KeitaroTracker.
• Scroll down to locate the Postback URL and copy it, as it will be required in the next steps.

Step 4: Head Over to the Keitaro Platform

Once you have copied the postback URL from 7SearchPPC, Log In to the Keitaro platform using your credentials.

Step 5: Navigate to the Traffic Sources Section

After you log in, click on the Traffic Sources option on the left.

Step 5.1: Select 7SearchPPC as Your Traffic Source

Click on the Traffic Sources option, then select Create. A new page will appear where you need to choose a Template. In the search bar, type 7SearchPPC, select it from the results.

Step 5.2: Replace the Existing URL

After selecting 7SearchPPC, follow these steps:

• Replace the existing URL with the Postback URL you copied from 7SearchPPC.
• Click Create to complete the setup.

For a clear understanding of how to set up traffic sources, refer to the Keitaro Traffic Source documentation.

Step 6: Integrate Your Affiliate Network

To add your affiliate network, follow the steps below:

• Click on the Affiliate Networks option in the left-hand menu to get started.
• Then click the Create button.

Step 6.1: Add Your Affiliate Network

When you click on the Create button, a new page will appear. Follow these steps to complete the setup:

• Select the affiliate network from the Template option in which you have chosen your offer.
• Enter a clear and recognizable name to easily identify it later.
• Configure all the required details as prompted.
• Click on the Create button.

Here’s a guide to help you set up the Affiliate Networks in Keitaro.

Step 6.2: For Custom Website

If you have a custom website, you can skip the steps above and go directly to creating an Offer.

Step 7: Add Your Offers

Now it’s time to create an offer. To do this, navigate to the Offers section and click on the Create button.

*Offer setup may differ depending on whether you are operating as a Custom Advertiser or an Affiliate. Below is a clear breakdown of both scenarios:

Step 7.1: If You Are a Custom Advertiser

As a custom advertiser, you have four options to fill out, which include:

» Main

In the Main section, you’ll need to fill in a few key details to set up your offer:

• Offer Name
• Group
• Redirect Type
• Your Domain URL

» Settings

After filling out the Main options, click on Settings and complete the following:

• Countries
• Payout Type
• Payout
• Allow Upsells
• Conversion Cap

» Values

Now move to the Values section, where you have to:

• Add Value

» Notes

Finally, add a note in the Notes section. Once everything is done, simply click the Create button below.

Step 7.2: If You Are an Affiliate

Affiliates are requested to follow the steps below:

• Click on the Offers menu available on the left side, then click Create. The Create Offer page will open, where you need to choose the affiliate network you selected earlier.
• Most fields will be automatically filled in based on how they were set up in the Affiliate Networks option.
• Fill out all the required details.
• Click on the Create button.

For a clear view of how to create the offer, refer to the Keitaro Offers Documentation.

Step 8: Set Up Landing Page

After setting up the offer, navigate to the Landing Pages section on the left-hand side. Click on it, then select Create.

A new page will appear where you have to fill out the following details:

• Name
• Group

Once completed, fill out the additional details below:

• Local
• Redirect
• Preload
• Action

Open each option and provide the required information. Ensure all fields are completed correctly, then click Save.

For more information, refer to the Keitaro Landing Page Documentation, which explains how to create one.

Step 9: Create Your Campaign on Keitaro

Now it’s time for you to create a campaign. Go to the Campaigns section on the left-hand menu and click on it. Then select Create and follow the steps provided to set up your campaign.

Step 9.1: Fill Out the Campaign Details

Once you click Create, a page will open where you need to enter the Campaign Name and fill out the required options in the following sections.

• General
• Tracking
• Parameters
• S2S Postbacks
• Notes

Take your time to go through each section carefully. Every tab contains specific fields designed to capture important details, so make sure to fill in all the required information accurately.

Step 9.2: Create a Flow

Click on a  Create Flow button. Once you click, you’ll come across several important sections:

• Main
• Schema
• Filters
• Monitoring
• Notes

Let’s break it down step by step and start with the first section:

» Main

In the Main section, you’ll define the core details of your flow, as it includes:

• Flow Name
• Flow Type
• Position
• Collect Clicks
• Status

» Schema

Next, move on to the Schema section. Here, you’ll come across sections like:

• Landing Pages & Offers
• Direct URL
• Action

Each of these sections comes with its own set of fields and configurations. Take a moment to explore what each option offers. As you go through them, make sure to carefully fill in all relevant details.

Once all sections are properly filled, you can move on to the next step.

» Filters

Now it’s time to fine-tune your flow using the Filters section. Here, you’ll find options like:

• Add Filter
• Logical Relation

Select as per your preference and proceed to the next section.

» Monitoring

Next, go to the Monitoring section and click Add Task. Take your time to carefully fill out the necessary information.

» Notes

Finally, head to the Notes section. Once you’ve filled it out, simply click Apply to save your setup.

Step 9.3: Finalize the Campaign Setup

Click the Create button in the top-right corner to finalize the campaign creation process.

For further details on creating the campaign, see the Keitaro Documentation on Campaign Setup.

Step 10: Copy the Campaign URL from Keitaro

After successfully creating the campaign, you just need to copy the Campaign URL from the Keitaro dashboard. 

Step 11: Go Back to 7SearchPPC and Test Your S2S Tracking Setup

It's crucial for you to make sure that your conversion tracking is working properly. To do this, follow these steps:

• In your 7SearchPPC dashboard, go to Tracking Option.
• Select Test Conversion.
• Paste the Campaign URL you received from Keitaro.
• Run the test to make sure everything is tracking smoothly and correctly.

Once you run the test:

• You’ll be redirected to the designated conversion page, where you need to complete the action (e.g., submit a form or register).
• After this, return to the Test Conversion page. If everything is set up correctly, it will display Tracked Conversions: 1.
• This step ensures that the conversion has been completed and tested successfully.

Step 12: Create Your Campaign on 7SearchPPC

Once the conversion has been successfully tracked, don’t stop there. Proceed to create your ad campaign on 7SearchPPC.

• Click on the Campaigns option from the Dashboard.
• Click the Create button located in the top-right corner.
• Select an ad format, then click the Start button to begin the campaign setup.
• Fill in all the required campaign details, including campaign name, targeting, and budget preferences, as prompted on the platform.
• Paste the URL copied from the Keitaro Dashboard into the Destination URL field.
• Review all the details carefully, then click the Submit button to launch your ad campaign.

For further clarity on the functionality of Keitaro postback tracking, please refer to the official postback documentation.

Key Benefits Advertisers Gain from This Powerful Integration

• Real-Time Conversion Tracking: Keitaro tracker lets advertisers see conversions (sales, leads, revenue) instantly. This real-time data helps advertisers react quickly and optimize campaigns without delays.
• Accurate Attribution: Keitaro postback tracking ensures conversions are correctly attributed to the right traffic source or campaign. This eliminates guesswork and improves decision-making.
• Reduced Dependency on Cookies: Unlike traditional tracking methods, postback tracking works server-to-server, so it doesn’t rely heavily on cookies. This makes it more reliable in a privacy-focused environment.