Hey guys!!! We didn’t talk for so long, and I think it’s the right time to have a talk…No, Not that talk. Serious talk about “Where is all the traffic even when I am already #1??” Don’t worry, 7SearchPPCers, I am going to explain it all to you. Just read it till the end, and I promise you will get all your answers.
Some day you may have identified a keyword for a small CPC bid with superior search volume using our Keyword Suggestion Tool and thought that it would be “raining money”!! However, after adding your selected keyword and running it for a while, you most likely found out that it bought very little or no traffic at all. Phew!! It left you wondering where all the traffic went?? Were the traffic numbers incorrect?? What went wrong?? Was your offer very poor?? Did all the traffic die??
The simple answer to this question is “NO,” “NOT NECESSARILY.” To know how to read on…
Firstly, we know that the 7SearchPPC platform permits its users to add any search terms or keywords to their accounts, disregarding the fact that the keyword has an actual volume across the network or not. It is essential to know that your keyword ranking may be #1, but the chances for a person to search for that keyword are zero, null, naught!!! Always remember, the longer the keyword is, the lesser it has chances of getting traffic. The advertisers buying in keywords from their AdWords or Bing accounts should mix their keywords using the 7SearchPPC keyword tool for the best results.
“Now, also with the Keyword Tool? Isn’t that is why we are here?” This question must be in your mind right now. But let me clear all your doubts. Let’s take a more in-depth look at how 7SearchPPC traffic works.
The 7SearchPPC traffic is not driven via our search engine. It comes through our partnership with the top traffic contenders in the 2nd tier space. The difference between search engines and traffic partners is vital due to several reasons. The 7SearchPPC keyword tool shows the search volume reported by our partners and the present bid on the same keyword by our advertisers. The 7SearchPPC partners have their advertisers bidding on the corresponding keywords, most of the time. The bids may be different. Most of our partners do not share the value of bid with us to protect their advertisers. The data factoring into our network bid calculation comes from a tiny percentage of our partners. The network bid we provide is just an estimated value and an exercise to assure placement.
Is that a long story?
Probably YES. You must be thinking that I went off the road. Perhaps it was necessary to explain the whole story to you. I wanted to give you a complete breakdown structure of the working of 7SearchPPC. Now, I think you must have got what I was trying to explain to you, so let’s get back to track. The critical question is, “I am ranking #1, but where is the traffic???”
First, know what it means to be ranked no #1 for a keyword. It merely means that your advertisement is foremost in the queue to be shown when our partners search for that keyword. It does not mean that you are number one for that search term amongst all our partners. Your advertisement will get in where it fits in.
The strategy you should follow to bid effectively with 7SearchPPC includes the following points during your initial phase of the campaign:
- Always try to offer for the #1 position when you are bidding on a long keyword.
- Always bid for a top position if you are bidding on a low-volume keyword.
- Test the performance of the top five bids if you are bidding for a high-volume keyword. High-volume keywords have a greater chance of receiving traffic at different price points.
Considering the above scenario, if your keyword receives very little traffic even after trying the tips as mentioned above, always remember these key points:
- Keywords performance for various platforms differ. A specific keyword may perform well on a platform, but on another platform, the audience changes, thus, affecting the performance of the keyword.
- Do some preliminary keyword research on our integrated keyword tool. You can expand your reach by trying different keywords on this tool.
- Try upping your bid if a core keyword does not receive enough traffic. It will take you higher in ranks for the partners already showing your ad. The partners who can be ignoring you due to the lower CPC will now notice your ad.
- Do not increase the bid for all your keywords at once. Select some of your core keywords and then higher the bid testing incrementally.
Bidding effectively on the 7SearchPPC requires testing your keywords at different prices. Always remember, ranking top on 7SearchPPC does not mean that you are no. 1 across the network of our partners. It just indicates that you stand first in the queue to be shown, only if your bid is high enough for our partners to add you to their results.
Researching variations of your core keywords is necessary as your keywords will not receive enough activity across our network to carry your campaign. Often you may see that a simplified search term from your long query is performing well and getting success.
At last, you need to remember that past successful performance is not an indicator of success in the future. Never be afraid to try something, to test new ad copies, bids, keywords, times, and landing pages. These are the ingredients that will bring a sure shot success to your campaign.