If you have just started a website or blog, you might be wondering when the right time is to put ads on it. Should you put ads on your website right away, or wait until you have more traffic? It’s a common question, and the answer really depends on your goals, audience, and content. While posting ads can be a good way to earn passive income, adding them too early might affect user experience or even drive people away.
In this blog, we’ll break down the key things to consider before placing ads on your site, so you can make a smart decision that works for you.
Understanding Website Monetization Through Ads
Website monetization is the process of earning money from the traffic (visitors) on your site by encouraging them to take certain actions through various strategies. One common strategy is displaying online ads. In this method, website or blog owners allocate space on their site for ads, which they can obtain from sources such as ad networks, ad exchanges, or directly from advertisers. The payment they receive is typically based on metrics like clicks, impressions, or other revenue models, depending on the platform or the agreement with the advertiser.
However, earning money through ads depends on several factors, such as your site’s niche, ad placement, ad format, and, most importantly, the volume of traffic.
Unlock the Full Insight: Ad Monetization Strategies Every Publisher Should Know
When is the Right Time to Put Ads on Your Website?
Most website or blog owners want to make money by posting ads, but they often don’t know the right time to implement them, which can make a big difference in their website monetization efforts. So, what is the ideal time to put ads on your blog or website? Let’s explore.
1) When You are Mentally Ready
The right time to place ads on your website starts with one important factor: you.
Many people decide to start monetizing their website through ads simply because they see others earning well from it. This is especially common among new website owners. While it’s true that ad monetization can be profitable, success only comes if you understand the key aspects involved, such as:
- How does ad monetization work on a website?
- How to place ads on website?
- When is the right time to start making money from ads?
And many more important questions.
Ultimately, you need to be mentally prepared and thoroughly research all the essential information before beginning your journey to make money by posting ads.
2) When You Have a Consistent and Sufficient Volume of Traffic
As we have already discussed, making money through ad posting depends on many factors, one of which is traffic volume. Ad monetization only works well when enough people visit your website regularly. If your traffic is too low, the earnings will be minimal, and it might not be worth it.
So, don’t start monetizing your website at an early stage. Wait until you’ve built up a good volume of traffic—around 5,000 visits per month.
Once you notice your website or blog attracts a reasonable and consistent number of visitors every day or month, it’s a strong sign that you can begin putting ads on your website.
Read more: You Should Not Ignore These Trends in Traffic Monetization
3) When You are Posting Quality Content Regularly
What is the schedule for your content publishing? Do you publish it regularly or irregularly? This is an important question to consider when deciding whether to put ads on your website.
Good content is the foundation of a successful website monetization through online ads. If you are posting high-quality and relevant content on a regular basis, you’ll keep people coming back. When your content is solid, you create a loyal audience who will tolerate a few ads because they value what you’re offering. Without that, ads can feel like a distraction and may even push visitors away.
4) When Your Audience Engagement Rate is Good
A good volume of traffic on your website is important for placing ads, but engagement rate holds equal importance. If visitors are spending time on multiple pages, it’s a sign of genuine interest, which means you are ready to post ads on your website. However, if you find that visitors aren’t spending much time on your pages, it’s best to pause and investigate the problem. You can then focus on improving your website and its content. After making the necessary adjustments, check the engagement rate again after a few days.
The key point is: if your audience isn’t engaging with your content, they’re likely to ignore the ads as well. So, first focus on improving the engagement rate. Once it’s up to par, you can place ads on your website to make money.
5) When Return Visits to Your Website Are Frequent
Returning visitors are people who come back to your website regularly. If you have a lot of return visits, it shows that your content is valuable enough for people to return for more. This is also a great indicator that you can put ads on your website.
Returning visitors not only help maintain traffic volume, but they are also familiar with your site, making them more likely to engage with the online ads, which can increase your revenue. These visitors trust your content, so they are more likely to buy things that you are suggesting in your ads or links.
So, if your audience revisits your website multiple times a week or month, it’s a good time to consider putting ads on your website.
Read More: Ultimate Guide to Direct Link Monetization
6) When You Have Maintained Diverse Traffic Sources
Having diverse traffic sources means that visitors are coming to your website or blog from different places—search engines (SEO), social media, direct visits, referrals, and maybe even paid online ads. This is important because relying on just one traffic source can’t help you get a consistent flow of visitors.
But when your traffic comes from various sources, it’s more stable. It also means that your ads will be seen by a broader audience, which can increase your chances of higher ad revenue. So, before you decide to put ads on your blog or website, make sure your traffic is coming from multiple sources.
Explore more: Top Sources For Targeted Traffic Every Marketer Should Explore
The points above can help you determine when to put ads on your website. However, please note that these are the common steps followed by most publishers during the early stages of their monetization journey. While there may be more points, these are the key ones we’ve researched.
Best Ads to Put on Your Website
When choosing the best ad formats to place on your website, it’s important to balance revenue generation with user experience. Here are a few effective types of online ads that work well for different verticals or niches:
1) Banner Ads
Did you know that the first ad format used in digital advertising was the banner ad? It was first used in 1994 by AT&T on the website HotWired (source- Wikipedia). From that era until now, this ad format has remained effective in grabbing the audience’s attention on the first attempt.
The reason?
Banner ads are highly visible and easy to set up, making them a great choice for website owners just starting out. These ads come in various sizes and can be easily placed in strategic spots across your website or blog, such as above the fold, in-content, sidebars, below the fold, etc., ensuring they catch the eye of visitors. Their attention-grabbing power and versatility make them a reliable option for monetization. It’s a straightforward way to dip your toes into earning significant money by putting ads on your website!
Banner ads mostly perform well for the following niches:
- iGaming (Casino, Sports Betting, Poker)
- eCommerce (Fashion, Electronics, Home Goods)
- Adult (Adult Sites, Dating Platforms, Erotic Content)
- Travel (Hotels, Flights, Vacation Packages)
- Finance (Personal Loans, Credit Cards, Investment)
Want to Know More? Banner Ads: What They Are and How They Work In 2025
2) Native Ads
Native ads are a type of digital ad format that seamlessly integrates with the design, layout, and content of a website or blog, making them look and feel like part of your regular posts or articles. Because they are less disruptive and more relevant to your audience, native ads boost engagement, clicks, and overall earnings. This format is ideal for beginners in website monetization, as it delivers a better user experience while helping generate consistent ad revenue—without annoying readers with intrusive ads.
Native ads mostly perform well for the following niches:
- Health & Wellness (Fitness Programs, Nutrition Supplements, Mental Health Apps, Weight Loss, Alternative Medicine, Yoga & Meditation)
- Technology & Gadgets (Smart Devices, Wearables, Software Solutions, Apps, New Gadgets, VR/AR)
- Food & Beverage: (Health Foods, Meal Delivery, Coffee, Organic Products, Cooking Tools, Vegan/Vegetarian Products)
- Parenting & Family (Baby Products, Educational Toys, Parenting Guides, Family Travel, Maternity Products, Childcare Services)
- Home Improvement & DIY (Gardening, Renovation, Interior Design, Smart Home Products, DIY Tools, Home Décor)
Get the full scoop: 10 Best Native Ad Platforms for Publishers in 2025
3) Popunder Ads
Popunder ads are ads that open in a new browser window hidden behind the main window, so visitors see them only when they close or minimize tabs. This ad format is less intrusive than pop-ups and doesn’t interrupt the browsing experience, making it ideal for beginners looking to monetize their sites.
Popunder ads are easy to integrate, work across devices, don’t require dedicated space, and usually offer higher chances for clicks and conversions compared to other ad types. If you want to put ads on your website and are a beginner (or almost a beginner) as a publisher, pop-under ads are worth trying.
Popunder ads mostly perform well for the following niches:
- Pet Care & Products (Pet food, pet grooming, pet accessories, pet insurance, adoption services, and training guides.)
- Online Education & eLearning (Online courses, e-learning platforms, tutoring services, language learning apps, professional development, and certification programs.)
- Sustainable Living & Eco-friendly Products (Zero waste, solar energy solutions, eco-friendly packaging, sustainable fashion, green home products, electric vehicles (EVs)
- Luxury & High-End Products (High-end watches, luxury cars, premium real estate, designer clothing, exclusive travel experiences.)
- Gaming (Non-iGaming) Indie games, gaming accessories, eSports, game streaming, and game development tutorials.
Expand Your Knowledge: How Popunder Ads Stand Out: Complete Guide
How to Post Ads on Your Website
When you decide to put ads on your website or blog, there are a few ways to go about it. You can either work directly with an advertiser, use an ad network, or try an ad exchange.
However, finding the right advertiser for your niche can take a lot of time and effort. It’s often easier and faster to go with an ad network or ad exchange.
Ad Network: Ad network acts as a middleman that helps both advertisers (businesses, affiliates, media buyers) and publishers (website or blog owners) achieve their goals. When you join an advertising network as a publisher, it matches your website with ads that are relevant to your content. You make money based on clicks or impressions, while the advertiser gains brand awareness or conversions.
Ad Exchange: Ad exchange acts as a digital marketplace where advertisers and website owners (publishers) buy and sell advertising space. It works like a marketplace, where advertisers bid to place ads on websites, and publishers sell ad space.
Explore the Full Picture: Ad Exchange vs Ad Network: What’s the Difference? [A Complete Guide]
We Recommend Using an Ad Network
For website owners (like you), we recommend using an advertising network to put ads on your website. It’s easier to set up, less time-consuming, and you get access to a variety of advertisers without needing to negotiate individually with each one.
Know About 11 Best Ad Networks for Small Publishers in 2025
Choose the Right Ad Format
Now, when you choose ads for your site, it’s important to pick formats that won’t disturb your audience’s experience. You don’t want your website visitors to feel overwhelmed by ads that take up too much space. Stick with formats that blend well with your content, such as banner ads or native ads that look like part of the page.
Get full knowledge about placing ads.: How to Make Money by Posting Ads
Pick the Best Ad Placement
Next, think about the best places to show ads on your site. The ad placement should be visible but not too intrusive. Good spots include areas like the top of the page, within content, or in the sidebar. Just make sure the ads don’t disrupt the flow of your website and provide a good experience for your visitors.
Read More: Ad Placement Strategies That Actually Work in 2025
Conclusion
Deciding when to put ads on your website depends on several factors, like traffic, content quality, and audience engagement. Make sure you’ve built a solid foundation with consistent visitors and high-quality content before monetizing. Once you’re ready, choose the right ad formats and placements to keep the user experience smooth while earning revenue. When done right, ads can be a great way to generate income without disrupting your site’s vibe!
Frequently Asked Questions (FAQs)
When is the right time to put ads on your website?
Ans. It’s best to place ads on your website once you have a consistent amount of traffic and regularly post high-quality content. You should aim for at least 5,000 visits per month before monetizing.
What is the best place to post ads on your website?
Ans. To post or place ads on your website effectively, place them in visible but non-intrusive areas like the top of the page, within the content, or in the sidebar.
Can I put ads on my website from the start?
Ans. It’s better not to put ads on your blog or website from the start. Wait until you have a steady stream of traffic and your audience is engaged with your content.
How do I put ads on my website if I’m a beginner?
Ans. If you’re a beginner, consider joining an ad network. It’s a quick and easy way to place ads on your website without needing to negotiate directly with advertisers.
Can I make money right away when I put ads on my website?
Ans. You can start earning money soon after you post ads on your blog or website, but you’ll need significant traffic and engagement to see meaningful revenue.
