This article will briefly describe the best PPC tools for your business to grow in all aspects, whether through traffic, SEO, sales, or brand awareness.

What Is PPC?

PPC refers to Pay Per Click; It is a marketing model in which the advertiser pays the publisher every time the visitor clicks the ad. The search engine is the most popular form of PPC advertising.

Why Do You Need PPC Tools?

For better performance of your PPC Campaign, you need to choose the best PPC tools. Through PPC, advertisers can generate more sales and traffic to the website. PPC may take some time and money but can keep you ahead of your competitors in the long run. With higher PPC budgets, you can gain fast results for your brand awareness. We have a long list of tools for your PPC campaign. Continue reading to learn more about different PPC tools as your marketing strategies.

What Are The Best PPC Tools?

Bellow is the best Pay Per Click tool that advertisers can use, but you should compare them before choosing or downloading them.

PPC Analysis Tools

Google Analytics

It is an analytics service tool that tracks your website and provides you with analytic reporting, Optimization. Google Analytics is the most widely occupied web analytics service over the internet. With the help of Google Analytics, you can track the session duration, bounce rate, pages per session, etc. It is the best PPC tool to check the overall performance of your website.

Agency Analytics

Agency Analytics is prepared for agencies and brands to analyze their website’s multichannel marketing reports such as SEO, PPC, social, and email marketing.

The platform provides you with multiple features such as-

  • Automated reports
  • Custom Dashboards
  • White label
  • Client and Staff management
  • SEO tools
  • 60+ Marketing Integrations

You can start with the 14-day free trial pack with Agency Analytics. They also provide paid campaigns under three categories: Freelancer, Agency, and Enterprise.

Dash This

This is one of the best PPC tools as a visual indicator of your company’s performance. It helps you combine reports from all major advertising platforms and marketing tools. All small and big enterprises can use Dash for analyzing their company’s performance. An individual can start using the platform for just $33 per month. They also provide you with 15 days free trial.

PPC Management Tools

Once you complete the analysis of your business performance, it is time to think about managing your marketing strategies with the best PPC management tools.

Google Ads Editor

Google Ads Editor is a free management tool that allows you to edit multiple campaigns simultaneously to reduce the load of individually editing them.

Some of the features of Google Ad Editor are-

  • Helps to do bulk editing for multiple changes.
  • This tool can edit, view, and manage multiple channels simultaneously.
  • You can copy and move items between different ad groups.
  • With this platform, you can keep working even when you are offline.


It is a full-fledged PPC management tool that helps you manage your marketing techniques. Optmyzr has an additional feature to create an automatic campaign from your inventory. You can start working with Optmyzr for just $208 per month.

Some of the features of Optmyzr are-

  • It has the flexibility to be set up the campaign as per the specific client requirements.
  • Optmyzr has a wounder feature of automatically optimizing accounts.
  • This platform lets you compare the performance of your branded and non-branded campaigns in the same report.
  • With Optmyzr, you can segment performance in a single chart.

WordStream Advisor

WordStream is a cloud-based management tool that helps you manage your campaigns on Google Adwords, Bing Ads, Facebook Ads, etc., with a single dashboard. It is a cost-effective platform and is easy to adjust and improve the campaign. Wordstream helps you automate the PPC management process, analyze the campaign data quickly, and provide actionable optimizations. Some of the features of WordStream are-

  • Geographical targeting
  • Dynamic keyword implementation
  • Performance reporting
  • Conversion tracking
  • Landing pages


Opteo is a PPC management tool that allows you to automatically manage your account and campaign and optimize your advertising processes. The platform also gives you improvement suggestions based on your performance. Some of the features of Opeteo are-

  • Real-time monitoring
  • Multi- Campaign
  • Campaign management
  • Keyword tracking
  • AB testing
  • Budget control

PPC Keyword and Competitor Research Tools

Keyword Planner

Keyword Planner is the most popular PPC keyword research tool of all. The platform provides you with a user-friendly interface. It is a free tool that gives you the most researched monthly keywords. Before you start using keyword planner, you need to create an account with Google ads. The planner provides many new keyword ideas and mentions search volume by country. With a keyword planner, you can optimize your content with the right keywords to rank it on the search engine.


SEMrush is not just limited to search SEO; you can also know the keywords your competitors are targeting for their ads. The tool allows you to run a few queries for free, but initially, you can start using the platform for $99.95 monthly. You can use advanced filters to find the right keyword for your product, such as search volume, related keyword, search by country, etc. SEMrush is one of the best PPC competitor analysis tools.


SpyFu is the best tool to analyze your competitor’s strategies. With SpyFu, you can download all your competitor’s keywords on which they are ranking on the search engine. It helps you analyze the ad variation which your competitor has used over time. Like other tools, you can run sample queries on SpyFu, but initially, you can start using it at $39 per month.

Google Trends

Google Trends is a free keyword research tool that allows you to see the search interest of a particular keyword or topic. The platform has a unique feature to compare the search volume on any topic for now and a few years back. Google Trends helps you track seasonal trends to prepare the content according to its search timing and duration.


iSpionage gives a considerable advantage to look into what your competitors are working on and help you work accordingly. The platform is created for all marketers, advertisers, and individual business owners to gain a high rate of return. You can start using iSpionage at just $59 per month. With this tool, you can target international competitors.

PPC Automation Tools

Google Ads Automated Bidding

Google Ads provides you with a fully automated feature to run your campaign. The platform offers several bidding options, including Smart Bidding, manual bidding, and automated bidding. An automated bidding strategy helps you maximize your results according to your campaign goals. The advertiser need not update bids for keywords manually. Small businesses that are inexperienced in bidding and do not have resources can benefit from Google Ads' automated bidding option.

Google Ad scripts

Google Ad scripts is another form of an automated tool that allows you to make automized changes in your ad account by entering javascript code. You can modify multiple accounts through Google Ad scripts. To start scripts, you need to know basic programming to gain the best out of your advertisement campaign. The tool helps you pause underperforming ads and keywords and some ad groups with no active keywords.


AdStage is an all-in-one cross-network PPC marketing tool that allows you to view and manage all PPC campaign accounts on a single dashboard. Advertisers can schedule automated campaign action by turning on ads for a specific time and duration on the basis of performance metrics. You can start using this tool for just $159 per month.


Spaceboost is an easy-to-use automated tool for your PPC campaign. This tool helps you manage your Google Ads, Bing, and Amazon accounts within one platform. Through Spaceboost, advertisers can turn their data into profitable advertisement campaigns.


What are the free PPC tools?

Some of the free PPC tools are:
1. Keyword Planner
2. Google Ads Editor
3. Google Ad Performance Grader
4. Answer the public

What are the best PPC tools for 2022?

Some of the best PPC tools are:
1. SEMrush
2. Optmyzr
3. Google Ads Editor
4. SpyFu

What are the best PPC optimization tools?

The best PPC optimization tools are:
1. Google Ads
2. Keyword Planner
3. Google Analytics