With Halloween right around the corner, individuals and businesses alike are gearing up for the festival season. Halloween most certainly marks the beginning of the festive season that concludes with new year’s eve. It is the time of the year when people spend most on presents and parties. For many businesses, it is when they offset all their yearly losses and make plenty of money.
As someone responsible for preparing online marketing strategies, you should ask yourself, “are you ready for the holiday season?” Amidst the festive season, people are willing to spend more than what they usually do. Festivals like Halloween, Thanksgiving, Christmas and the new year bring an excellent business opportunity to market products and services to willing buyers. So, if you are keen on making the best out of this holiday season, you will need to incorporate some practices into your online marketing strategy.
Halloween And Holidays Specific Online Marketing Strategies
As a commercial enterprise with an online presence, it is essential to evolve to stay relevant. When Halloween is not far away, you can make the following changes to make your PPC ads and marketing material Halloween-ready.
Make Your Presence Spooky
You can start by customizing the landing page of your website. Use spooky themes and trending designs so potential customers can get the Halloween vibes from your website. You can also entirely redesign your website using spooky Halloween templates to increase user engagement.
Start An Early Marketing Campaign
If you don’t yet have a holiday ad campaign plan, you are lagging. With Halloween approaching fast, you cannot slack on preparing for the upcoming festive season. An early and well-executed ad campaign can make people start thinking about your business as they plan for holiday shopping. Try launching the holiday marketing campaign well in advance, typically a month before the festive season starts.
Whether you are preparing for a Halloween Sale or a Christmas Sale, offering free products, discounts, coupons, etc., can significantly boost user engagement with your ad campaign. Try to highlight free promotions, savings, special offers, or any other rewards you are willing to offer in your ad campaign to amplify the sales volume during the holiday season.
Engage In Email Marketing
While pay-per-click (PPC) is all the rage in modern online marketing work, email still has its place as a useful online marketing tool. Many businesses send emails, thousands of them, to potential customers during the holiday season, so you have to work on your email marketing campaign in advance to stand out from the rest. Don’t send generic emails. Try using HTML email templates to craft beautiful themed emails that the potential client is less likely to ignore.
Make It Mobile
With most people using the internet exclusively on their smartphones, any marketing campaign needs to take the mobile-first approach. When designing your PPC ads, keep in mind that they should look good on a mobile device. You have to make them attractive to capture visitors’ attention but not too flashy to distract the user from the website’s content.
Make Use Of #Hashtags
On social apps like Instagram and Twitter, the power of “#” (hashtag) is undeniable. Almost everyone these days has a social media account, and you can reach an immense number of people by targeting the right hashtag. Hashtags are easy to remember words that build a positive image of your brand with the existing and potential customers, but be cautious while using hashtags because it is easy to overuse them, defeating the very purpose of a hashtag-based campaign.
Market Your Brand
As necessary, it is to showcase your product; it is also equally essential to market your brand. Telling people about your brand with the product leaves a lasting impression. Highlights the positive things about your brand and company; for instance, if your company is committed to producing and selling eco-friendly products, make sure to convey your love for the environment to potential clients. Small things like these might persuade a person to choose your brand over the competitors.
Be Prepared For Excessive Competition
When the festive season arrives, you will not be the only one striving for people’s attention. In a sea of promotional content, yours will be just one. To make potential clients attracted to your products, make sure to do something unique with your ad campaigns. But, often doing something unique does not mean reinventing the wheel; you can look at your competition and do something they are not doing and offer something extra but reasonable. Make your ads stand out with offers that are not outlandish but still capture a person’s attention.
Be Ready To Adapt And React Quickly
In an extremely competitive environment, you cannot become complacent. No matter how small or big your business is, you need all hands on deck when the holiday season arrives. If anyone coming to your website through the ad campaign faces any difficulty accessing it, it will go to another site. Technical challenges can arise anytime, especially on a busy day. In such a scenario, the only thing that matters is how ready you are and how quickly you can adapt to mitigate the damage.
Don’t Forget Your Existing Customers
Often companies neglect their existing customers. It is especially true for the businesses offering subscription-based services. They might offer enticing deals for new people to signup but not give their existing customers anything, which will not help build brand loyalty. If you don’t provide your current customers anything in the festive season and shower the new clients with all sorts of offers, you might see a loss when the older customers start dropping off your service.