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Viewability

ByUpdated 5 months Ago1 Mins read229 Views
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What is Viewability?

Viewability refers to the percentage of ads that are actually seen by users, rather than just being served. It’s a crucial metric for advertisers and publishers, as it indicates the likelihood of an ad capturing user attention and driving engagement.

An ad is considered viewable when a certain percentage of its pixels are visible on screen for a minimum amount of time.

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