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Lead

ByContent Team 7SearchPPCUpdated 10 months Ago1 Mins read581 Views

What is Lead?

A lead refers to a potential customer who has shown interest in a product or service, typically by completing a form, signing up for a newsletter, or requesting additional information. Leads are valuable in digital marketing because they indicate user intent and can be nurtured into conversions or sales.

Advertisers pay publishers based on the number or quality of leads generated, making lead generation a key performance metric in performance-based advertising campaigns.

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