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First-Party Data

ByContent Team 7SearchPPCUpdated 6 days Ago1 Mins read20 Views

What is First-Party Data?

First-party data refers to the information directly collected by an ad network from its users or customers. This data is typically gathered through interactions on websites, apps, or platforms, including behaviors, preferences, and purchase history.

Since it’s sourced directly, it’s considered highly valuable for creating personalized ads and targeted campaigns, ensuring greater accuracy in reaching the right audience. First-party data is also more privacy-compliant compared to third-party data, making it a preferred choice for advertisers.

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