CPC

ByContent Team 7SearchPPCUpdated 3 months Ago1 Mins read273 Views

What is CPC?

CPC stands for Cost Per Click — it’s a digital advertising pricing model where you pay only when someone clicks on your ad.

📌 How CPC Works:

Impression = your ad is shown.
Click = a user interacts with the ad by clicking on it.
CPC = Total Cost ÷ Total Clicks

✅ Example:

If you spend $100 and receive 200 clicks:

So, you’re paying $0.50 per click.

🔁 CPC is used in:

Search ads (like Google Ads)
Display ads (if set to CPC bidding)
Social media ads (e.g., Facebook, LinkedIn, Twitter)

✅ Pros:

You only pay for engagement.
Ideal for traffic-driven or conversion-focused campaigns.

⚠️ Cons:

Highly competitive keywords can have high CPC rates.
Clicks don’t guarantee conversions.

🔍 CPC vs CPM (Quick Comparison):

Metric	CPM	CPC
Full Form	Cost Per Mille (1,000 impressions)	Cost Per Click
What You Pay For	Views	Clicks
Best For	Brand awareness	Traffic & leads
Risk	Paying for unclicked impressions	Paying for low-quality clicks

Written by

Content Team 7SearchPPC -

Our team of professional content writers brings over a decade of expertise in PPC and Content Marketing. Each member has a solid technical foundation combined with outstanding creativity and engagement skills that drive results.We specialize in crafting content that resonates with audiences and fuels conversions. Whether it’s for dynamic PPC campaigns or insightful content marketing strategies, our writers deliver exceptional quality to meet your business needs.