CPA

What is Cost Per Action (CPA)?

CPA stands for Cost Per Action. It is a type of online advertising where advertisers pay only when a particular action is completed. This action could be a sale, sign-up, download, or form submission. Unlike paying for just views or clicks,

CPA ensures the advertiser only spends money when the user does something valuable. It’s a performance-based model that helps businesses get better results for their advertising budget.

Formula:

CPA = Total Costs / Total Conversions