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Audience Segmentation

ByUpdated 7 months Ago1 Mins read429 Views
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What is Audience Segmentation?

Audience segmentation is the process of dividing a broad audience into smaller groups based on shared characteristics, such as demographics, interests, behavior, or location. This helps advertisers target specific segments more effectively, ensuring their ads reach the most relevant users.

By tailoring ads to each segment, advertisers can improve engagement, increase conversion rates, and optimize ad spend.

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