Most businesses think getting gambling traffic in Vietnam is all about spending more money on ads. It’s not. It’s about understanding people, their habits, their interests, and how they make decisions online. Vietnam is a fast-growing market where smart strategies win, not loud ones. If you can connect with the right audience at the right time, you’ll see real results without wasting your budget.
Launch Your gambling Ad Campaign in Vietnam Now!
Forget everything you thought you knew about gambling traffic. Vietnam demands a different game, and today, you’re going to learn how to win it.
In this blog, we’ll show you simple ways to attract iGaming traffic in Vietnam that actually converts and brings you better returns.
Targeting Gambling Traffic in Vietnam: The Right Move?
When it comes to advertising the gambling business, choosing the perfect GEO matters a lot for advertisers. It’s not about tapping blindly; it’s about selecting wisely by considering the factors. Vietnam is the most underrated market for the gambling business in Southeast Asia. Advertisers often overlook Vietnam in favor of countries like Indonesia, Thailand, and the Philippines due to economic conditions.
However, 7Search PPC believes that targeting gambling traffic in Vietnam is the right move, and advertisers should not ignore this market, as it is filled with many big and profitable opportunities.
Here’s what our research team found:
- The size of the Vietnam online gambling market is expected to grow at a CAGR of 10.8% from 2025 to 2033, driven by the increasing availability of faster networks and the high adoption of advanced technologies in the gambling industry. (source- IMARC)
- Online gambling is gaining popularity in Vietnam, with 45.19% of Vietnamese engaging in online games, 42.7% in lotteries or games of chance, and 25.16% in online slots. The data indicates that Vietnamese people are enjoying gambling games. (Surveyed Data Source- STATBOX.)
- The sports betting market in Vietnam is expected to grow at a rate of 9.69% from 2024 to 2032. (source- IMARC)
- In 2024, Vietnam welcomed around 17.6 million foreign visitors, marking a 39.5% rise compared to the previous year (source- Vietnamnet global). This surge in tourism presents a great opportunity for gambling platforms to effectively attract these visitors.
The above data reinforces our belief that targeting gambling traffic in Vietnam could turn out to be the advertiser’s best move.
Why Vietnam Is a Prime Market for Gambling Advertisers
Vietnam is a beautiful country with peaceful beaches, green hills, lively streets, and warm people. All of these things attract tourism, but what about gambling advertisers? Below are the key factors that make Vietnam an appealing market for gambling advertisers.
Vietnamese Betting Culture
Gambling has been part of Vietnamese culture for centuries, especially in rural areas. From traditional gambling games like Bầu Cua Tôm Cá to modern-day sports betting, the passion for risk-taking is woven into everyday life. People in Vietnam are always excited about gambling platforms and their games, often sharing this excitement with guests who visit their homes. This “Betting in the Blood” culture in Vietnam makes it a prime market for gambling advertisers.
Favorable Demographics for Gambling
Gambling games offer the opportunity to win big but also involve the risk of losing money. That’s why they are suited for players who have the potential to bear such risks, and adults are the ideal choice. If we consider only this scenario, the demographics of Vietnam are favorable for gambling promotions.
| Total Population | 101,598,527 (approx) |
| Median Age | 33.4 |
| Gamblers in Vietnam | 3,240,357 (approx) |
The total population of Vietnam and its median age are researched from Worldometer, while the total number of gamblers in Vietnam is researched from Start.io.
Insights on Gamblers in Vietnam
» Based on Age
| Age Groups (In years) | Gamblers (In Percentage) |
|---|---|
| 18–24 | 58.3 |
| 25–34 | 28.6 |
| 35–44 | 7.2 |
| 45–54 | 2.6 |
| 55 and above | 3.3 |
» Based on Gender
| Gender | Percentage |
|---|---|
| Male | 56.1% |
| Female | 43.9% |
(source- Start.io)
Widespread Internet Access and Smartphone Adoption
Vietnam has seen an internet and smartphone boom in the last decade. Almost everyone, even in rural areas, now has a smartphone and an internet connection. If you take a walk in any Vietnamese city like Hanoi, Da Nang, or Ho Chi Minh, you’ll see one thing in common: everyone’s glued to their phones.
In early 2025, Vietnam had 127 million active cellular mobile connections, which includes all mobile devices, including smartphones (source: DATAREPORTAL).
As for internet users, Vietnam is projected to have 79.8 million internet users by 2025, representing 78.8% of the total population (source: DATAREPORTAL).
The government is also focusing on increasing the number of smartphone and internet users to 100% by the year 2029. This makes Vietnam a golden opportunity for advertisers targeting gambling traffic, as this market presents a highly connected audience that is ideal for promoting gambling offers.
The Growing Economy
When targeting any GEO for gambling ads, it’s essential to consider the economic growth of that region, especially for the current year. Vietnam’s economy is like a pot that has just come to a boil. The World Bank report states that Vietnam’s GDP growth is going to hit 6.8%. This strong growth sends a green signal to gambling platforms that want to target gambling traffic in Vietnam.
Low Bidding Cost
Entering a new market often raises important questions, such as what the maximum budget should be, what additional elements are needed to fully meet gambling advertising requirements, and what the CPC and CPM are for that country, among others. All of these questions are valid when looking to promote a gambling business in any GEO.
The best thing about Vietnam is that it offers advertisers a low bid ad cost compared to other Southeast Asian countries. This is because of the low competition and high availability of premium ad spaces.
This gives gambling advertisers the freedom to experiment with different iGaming advertising strategies without worrying about huge ad bid costs.
Most Popular Gambling Games in Vietnam
Vietnamese people love variety in food, clothing, travel destinations, and even gambling games. We’re not taking a different route but staying on the topic of gambling in Vietnam. Let’s explore the most popular games in the country.
Slots
- In Vietnam, slots are popular because they are easy to play and require no special skills or expertise.
- Vietnamese players enjoy the extra chances to win through bonus rounds and free spins.
Live Dealer
- Live dealer games are growing in Vietnam as they offer real-time interaction with dealers.
- Players in Vietnam love the convenience of playing these games anytime, anywhere.
Poker
- Poker is popular in Vietnam for its combination of strategy and skill required to win.
- Vietnamese players enjoy the social aspect of poker, such as playing with friends or other players online.
Roulette
- In Vietnam, roulette is popular because it’s easy to play and adds excitement to every spin of the wheel.
- Many Vietnamese players prefer this gambling game for its comfort and access to different versions.
Baccarat
- Baccarat is widely played in Vietnam due to its simple rules, high excitement, and the chance to win with just a few cards.
- Online baccarat is a top choice in Vietnam, as it allows gamblers to bet on Player, Banker, or Tie from the comfort of their own homes.
Most Preferred Cities to Target for Gambling Traffic in Vietnam
When targeting gambling traffic in Vietnam, it’s essential to focus on cities with high internet penetration, a strong digital presence, and a younger audience. Based on these criteria, here are the most preferred cities to target for gambling ads.
Hanoi
Hanoi is the capital city of Vietnam, known for its mix of tradition and modern life. This city has its own charm, where people are busy during the day and enjoy exciting gambling games at night. The youth population is higher than that of older individuals, making it the most preferred city for targeting gambling traffic.
The residents of Hanoi enjoy online games, sports, and new experiences. Many of them like to bet on football or play card games online. Late at night, the traffic isn’t on the roads but on gambling platforms. This makes Hanoi an ideal city to run gambling ads, particularly for online casino-related offers.
Ho Chi Minh
Ho Chi Minh has made its place on the list of cities that are preferred for targeting gambling traffic in Vietnam. This city is the heartbeat of the country. Also, it holds the title of Vietnam’s largest city. With a population exceeding 9 million, it represents nearly a quarter of the country’s GDP, illustrating its true potential and financial status.
The per capita income of the people living in this city is higher than that of other cities in Vietnam. From a gambling business perspective, you can only succeed in places where people are willing to spend, and for this, Ho Chi Minh is a good choice.
Da Nang
The next city where you can try your luck in attracting gambling traffic in Vietnam is Da Nang. Da Nang’s transformation into a ‘smart city’ isn’t just a phrase; you can see it in the infrastructure and the way people interact with technology. There’s a noticeable pride in being modern and connected.
While specific gambling figures might be hard to pinpoint, the increasing use of online gambling platforms indicates a growing trust and familiarity with digital betting games. When you talk to younger residents, there’s an openness to online entertainment options like online casinos, sports betting, etc.
Hai Phong
Hai Phong is a key port city and industrial zone with a growing middle class. The flame-flower trees make this city worth noticing. However, from a gambling point of view, Hai Phong is one of the top cities that advertisers can choose to target for gambling traffic in Vietnam.
With limited offline entertainment options compared to larger cities, many residents turn to online gaming and gambling as a way to relax. Its increasing internet penetration and interest in digital platforms make Hai Phong a promising market for gambling businesses.
These are the four cities we believe are ideal for gambling advertisers looking to attract gambling traffic. However, this is based solely on our research. If you believe different cities in Vietnam are better for targeting iGaming convertible traffic, feel free to choose those instead.
Effective Strategies to Drive High-Converting Gambling Traffic in Vietnam for Better ROI
Every advertiser uses their own strategy when it comes to driving convertible gambling traffic. Some strategies may fail, while others deliver the desired results. However, if you consider proven strategies for your gambling ad campaigns, the chances of success are higher. Below are some proven strategies. Please take a look.
Research Like a Detective
No one can tell you with a hundred percent accuracy about the best city, the ideal age group, the right gender, gambling advertising rules, and the real competitors in Vietnam. You can research this using digital tools like search engines or talk to other relevant business owners, but even then, you can’t be completely sure. The best approach is to conduct your own research at the ground level.
Try to know your audience by understanding what they’re interested in and how they behave online. Look at what types of gambling options are popular in the region—whether it’s sports betting, casinos, or other forms of gambling.
This knowledge will help you craft gambling ads and promotions that speak directly to them.
Choose Your Advertising Platform Wisely: Your ROI Depends on It
Treat ad platforms like a snooker table; you wouldn’t stand at just any side; you choose the side where you can easily hit your goal. Vietnam’s gamblers are everywhere, but they don’t respond the same way on every digital platform. Some ignore gambling ads, while others show interest. Why the difference? It could be due to ad frequency or, more likely, relevancy. That’s exactly why choosing the right ad network becomes crucial.
You must find an advertising network or platform that complies with all the iGaming rules and regulations in Vietnam and has genuine traffic sources from which you can obtain high-quality gambling traffic.
ROI also depends on the ad format, so check whether your preferred ad format is available on that platform. Don’t forget to check the pricing models and the targeting options. When you’re satisfied with all the factors, try to launch your gambling ad campaign with the minimum budget they allow to test its potential.
Use Vietnamese Creatives with Regional Nuances in Your Ad Copy
Hãy chơi cờ bạc
Don’t you get it? Right? But if you are targeting gambling traffic in Vietnam, this phrase will add magic to your ad copy.
Avoid generic “Win Big” banners in English; Vietnamese users scroll right past them. It’s easy to fall into the trap of using cookie-cutter creatives. But if you really want to engage Vietnamese gamblers, you need to bring the local flavor.
Use idioms, colors, and humor that reflect local tastes. For instance, red and gold symbolize luck in Vietnam; include those in your creatives. Use phrases like “Sảnh cờ bạc đang gọi bạn,” which means “The gambling lobby is calling you.”
When your creatives feel native, they speak to their hearts, not just their eyes. It’s all about authenticity.
Do A/B Testing
What do gambling advertisers ultimately want? Desired results from their advertising efforts. They will only get it if they experiment with the elements of their ad copy.
Testing is your underground weapon: silent, sharp, and absolutely essential. Two headlines walk into your campaign, and only one walks out as a winner. Don’t guess. Test.
Maybe it’s a red button vs. a blue one.
Maybe it’s “Bet Now” vs. “Đặt cược ngay.”
These tests may take time, but they’ll help you find the right combination for your gambling ad.
Launch Undropped Offers
People love fresh deals. If your gambling offer is old or overused, it won’t catch anyone’s eye. Try limited-time bonuses, surprise cashbacks, or special weekend offers. Always make your offers sound exciting and urgent, and place them in a prominent position on your gambling ad where they easily capture the attention of your audience.
For example: “Only today — 200% bonus for new users!” That kind of message makes people act fast.
Show Social Proofs
In Vietnam, no one wants to be the first in the pool. They want to see splashes first—real users winning, laughing, reviewing. Use screenshots of chat wins, testimonials in Vietnamese, and influencer shoutouts. Also, you can include proof of solving a player’s problem related to your gambling platform (if any).
This will not only help you increase trust but also deliver a silent message that your motive is not just to offer digital gambling games but to provide a smooth playing experience, as your team is working 24/7 for them.
This way, you can easily generate convertible gambling traffic in Vietnam for improved ROI.
Conclusion
Targeting gambling traffic in Vietnam offers tremendous opportunities for advertisers, but success hinges on understanding the local market and its unique preferences. By focusing on the right cities, using culturally relevant gambling creatives, and adopting strategic approaches like A/B testing and offering limited-time promotions, you can drive high-converting gambling traffic in Vietnam.
With the right advertising platform and smart targeting, Vietnam offers a significant opportunity for gambling advertisers to achieve impressive returns while keeping costs low.
Drive Qualified Gambling Leads from Vietnam Now!
Frequently Asked Questions (FAQs)
What is gambling traffic in Vietnam?
Ans. Gambling traffic in Vietnam refers to online visitors or users who are interested in gambling-related websites within the Vietnamese market.
Why is gambling traffic in Vietnam important for advertisers?
Ans. Gambling traffic in Vietnam is important because it offers high engagement and conversion rates, making it valuable for advertisers targeting this niche.
What are the best ad formats to attract gambling traffic in Vietnam?
Ans. Banner ads, pop-under ads, and native ads are great formats to attract gambling traffic in Vietnam due to their high visibility.
How much does it cost to buy gambling traffic in Vietnam?
Ans. The cost of gambling traffic in Vietnam depends on the ad platform, competition, and targeting, but it’s generally affordable compared to other regions.
Are mobile users part of gambling traffic in Vietnam?
Ans. Yes, a large portion of gambling traffic in Vietnam comes from mobile users who access games and websites through smartphones.
