Look at the listing on any Search Engine Result Page (SERP) and see what’s the one common thing? Yes, you got it right, the KEYWORD! The user entered keyword is everywhere: the headline, the description, and even in the URL. So if you are not using keywords, you are doing it the wrong way. But do not fear, in this blog, you are going to learn some practical tactics to get a stellar CTR by making the most of keywords in your listing.
Remember, there is a thin line between using a keyword and overusing it. To centralize your focus on creating a readable and appealing listing for users, and you will find yourself brisk on the track of success.
Using Keywords in the TITLE
Marketers and even SEO-executives often do not pay much attention to the title. But they should know that title is essential for the users, yes it is! The title on search result pages stands out due to its font (large size) and color (usually blue). Most search engines prefer to shorten the long titles, but it is important to include the keyword, if not in the first word, within the first few words of the title. Generally, users are expecting to see the phrase they are looking for, and the SEOs and advertisers must do so.
Using Keywords in the DESCRIPTION
It is the perfect opportunity to include a keyword in the area just beneath the description on a search result listing. That area is the description, and it catches users’ eyes. But be sure that you need to craft a captivating description using natural language to enhance the most crucial aspect- readability. Use words or phrases in such a way that can be easy to understand by consumers viewing the listing.
Using Keywords in the URL
Another compelling place to include your keywords is the destination URLs, or the location user ends up by clicking your listing. It is a great strategy to get a super click-through rate. Usually, URLs have the consumer keyword within a named sub-domain or subfolder. However, take your time to develop an appealing URL so that your consumers can comprehend what they are reading.
Using Keywords in the DOMAIN- A Bonus!
Domain names that comprise a URL give a strong relevance to consumers, contrary to the belief of the SEO community that the presence of a keyword in URL may not matter to natural or organic ranking. Capitalize on every opportunity in a few seconds that listing appears.
There are many significant locations to insert a keyword in a listing on celebrated search engines, but webmasters do not have sway over that. So that’s a lot different when you, as an advertiser, have complete control over how a listing appears. Try this 7SearchPPC strategy with different variations of your advertisement- with and without keywords in the three locations, and see the difference for yourself.