Huge numbers of users are doing online shopping every day. So there is no point that e-commerce is going to fade away. E-commerce is not going to stop anyway, so it’s time for you to drive traffic to your e-commerce website.
Driving traffic is not easy; you need to put in all your efforts and work hard, set goals, and work on proper strategy. Due to the wide variety of options during online shopping, it has become challenging to grab users’ attention.
Tips for How to Attract Customers to Your Online Store
To attract customers almost effortlessly, you can follow some of the tips given below:
Create Blog Posts on Popular Products
You can create a blog post for those products that are more popular among the users. Creating interactive and engaging content can generate more customers among users. Users are not just looking for products and services online; they also want the website should interact with the users by giving them some informative content about the Products.
You can also post reviews, the benefits of using your products, and other types of information to boost customer traffic and engagement with your e-commerce websites.
Optimize Your Online Store with the Right Keywords
Your online store should have the right keywords that the users might use to search for your products and services. It is essential to make the correct use of SEO strategies in your website content, to drive traffic to your e-commerce website.
The right keywords can help you to rank at higher positions in the search engine. A higher ranking in a search engine will get free traffic for e-commerce sites.
Use Power and Influential Words in Headlines to Boost CTR
The headlines you use should be attention-grabbing and has powerful words to drive traffic to your e-commerce website, to the landing page or ads, and increase Click Through Rate. In case you are ranking with a good position in the search engine. Still, if you are not getting clicks, then you need to focus on your headline.
A strong and attractive headline with some emotional connection has the capability to increase clicks. The use of numbers in headlines is a good way to grab users’ attention. You can also use the headline analysis tool to create a powerful headline for your blog.
Use of 80/20 Rule to Aim on Top Conversion Sources
Next, you can concentrate on your top conversion sources and increase organic traffic on e-commerce websites by applying the 80/20 approach. And if you what to know the 80/20 rule, then here is the answer. It states that you should put in only 20% as much effort to get 80% of the outcomes.
Therefore, if you want to increase the number of people that visit your online store, you may be creative and find different ways to do it by collaborating with other websites, publishing guest pieces, or working out bargains like exclusive discounts.
Use MonsterInsights to determine which traffic sources are most effective for you. Your Top Conversion Sources report can be seen in its eCommerce report. Additionally, you can see the number of visitors, their percentage as a whole, and the revenue made for each source.
Start a Viral Giveaway
If you want E-commerce traffic generation, then it can be easy if you use giveaways as your strategy. You can generate a landing page for your users to collect their email addresses, give them a free product, and then drive them to your website.
By offering a free product to the audience, you can build brand recognition and trust among the users. You can use the email address that you have previously collected to send future promotional content to the users. Viral giveaways have always been a good source to drive traffic to your e-commerce website.
Giveaways encourage customers to visit your store and take part in contests. And if they share your post on social media, ask more people to participate, or provide an email address, you may award them multiple reward points.
Market or popularize Products Based on Your Audience’s Interests
If you are practicing to drive traffic to your online store free, you must offer the products that interest your users. You can conduct surveys and analyses to find out what your users want and looking for in there day to day lives.
When you know what your users are looking for, you can generate content on the same products to get traffic to your e-commerce website. This will not just limit you to driving traffic, but it will also help to generate sales. Creating blogs with the help of keywords will automatically rank your blog in the search engine and promote the products simultaneously.
Create Geo-Targeted Campaigns
This is another way to drive traffic to your e-commerce website is by creating content for a specific region of people to target. You need to know which part of the globe is searching for the goods and services you provide.
When you know the audience that is searching for you, it will become easy for you to target them. For instance, you provide cosmetics which is suitable for only the American skin type. So, in this case, you can create a blog for the skin care products of Americans. This way, you can increase sales as well as get free traffic for e-commerce.
Optimize Your Online Store for Mobile Users
To drive traffic to your e-commerce store, you need to make sure that you optimize it for mobile users. Since there are a large number of mobile users around the world, it becomes essential for businesses to optimize their online stores for mobile users as well. If companies do not optimize their website, they will lose in generating sales.
If your website or online store is not working well on your mobile phone, the users may leave the site and never return to the store again. To avoid such situations, you need to optimize your online store for mobile users.
Partner with Top Referrals
You can partner with or permanently hire a few people to do guest blogging for your site. Guest blogging has a huge capability of driving traffic. If your guest post is accepted and published, you usually get a link directing readers to your website. It also helps you to receive backlinks within your material, which, when clicked, direct interested users back to your online store.
You can increase the size of your audience by posting content more regularly and on a variety of subjects. Your authority as a subject matter expert in your field grows as more high-caliber entries are published on your blog. The benefit of guest posts is that they appear on your blog even though they were authored by someone else, strengthening your brand.
Send Push Notifications to Bring the Visitors Back
Push notifications are an excellent source to bring users to the website. These notifications contain messages for the users to read about any new offer, product, launch, sale, etc.
Push notifications are more likely to convert users into customers than e-mail marketing and other strategies. To create the best push notifications, you can use various plugins offered by different platforms.
Benefits of push notifications:
- It targets the right users.
- Push notifications to boost conversions.
- Increase website engagement.
- Send real-time updates to the audience.
Use Polls and Surveys
With the help of polls and surveys, you can improve traffic to your e-commerce site. Polls and surveys are excellent sources to know about your user’s interests and likings. When you know what your users like, it can become easier for you to develop similar content for your website and get high traffic.
You can also ask your users to share the poll with their friends and family in exchange for product discounts and offers. Sharing of polls will bring a new audience to the website and build brand awareness which may even convert into sales.
Invest in Google Ads
Investing in Google Ads is a good option to drive traffic to your e-commerce website.
If you are an e-commerce store, you can advertise your products and drag users to your website with the help of Google Ads. Google Ads is an affordable platform for all types of businesses to promote their e-commerce store or any particular goods and services. Any small business can market its goods with a small budget for a particular time period.
Your ads will appear in the search engine once you start a campaign on Google ads with the keywords you choose to bid on. It also helps you to monitor the results of your ads and optimize them in order to increase ROI.
Start a Referral Program
A referral program can have both your regular customers or influencers to whom you request to recommend your goods and services to friends, family, and their followers to buy. Referral programs have the capability to move traffic to your e-commerce website and bring benefits to your business.
Influencers or any third party who helps in generating sales for the business are granted commissions by the company. Before buying the goods or taking recommendations from the influencers, users would usually visit the site, increasing the website traffic.
Start an Email Marketing Campaign
Email campaigns are the most capable and cost-effective marketing technique to direct traffic to your e-commerce website. With the help of e-mail marketing, you can target all new and old users to encourage them to buy goods and services.
E-mails can be customized according to the audience’s needs and requirements and which are the potential to buy your products. If you are able to convenience the user to buy, there are more chances that they will recommend the product to their friends and family, which will drive traffic to your e-commerce store.
Convert Top Pages into Video Content
As a business owner, you should know your most searched web page or product and use them to create video content. You can create video content and add the website link to its description to drive or deviate the traffic from the video platform to your website. This will automatically drive traffic to your online store for free.
You can also use this video content to post on your social media platforms like Instagram, Facebook, or Twitter to drive traffic and potential customers from these social media platforms to your e-commerce store or website.
We hope that this blog has helped you to drive traffic to your e-commerce website. If not, we are here to solve all your problems. Comment below in the comment section, and we will be right there for you.
FAQs (Frequently Asked Questions)
Q.1 What is traffic on a website?
Ans. Traffic refers to the visitors to a website organically or through referral links. On the other hand, it can also be said to be the volume of the total number of users on a site.
Q.2 How to drive traffic to your e-commerce website?
Ans. To drive traffic to your e-commerce website, you can use SEO techniques or other methods, such as creating good quality content for the website or running email marketing campaigns to attract users.
Q.3 What is the best way to drive traffic to your website?
Ans. The best ways to drive traffic to your websites are:
1. Start referral programs.
2. Create good quality content for the users.
3. Use correct keywords to drive visitors to the site.
4. Optimize your store for mobile users.
Q.4 How can I get more traffic to my website for free in 2021?
Ans. To get more traffic to your website for free, follow these tips:
1. Create blog posts on popular products.
2. Optimize the website with the right keywords
3. You can use Power Words in Headlines
4. Run a giveaway to drive traffic to your e-commerce website.
Q.5 How can I increase my website traffic without SEO?
Ans. To increase website traffic without SEO:
1. Provide the products and services in the interest of the users.
2. Make use of potential keywords in your website and content.
3. Use social media to drive traffic to your website.
4. Take the help of email marketing.
Q.6 How to Drive E-commerce Traffic and Convert Customers?
Ans. To drive e-commerce traffic and convert customers, you can partner with top referrals, start advertising campaigns, or use powerful words in headlines to attract users to click on the website or blog content
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