Hey readers, as we all know, the month of November has come, and it brings with it the most prominent online sale event of the year for people, especially those living in the US. As a business owner, it’s a great opportunity for you to cover up all the losses you faced during the year by increasing sales and revenue on Cyber Monday.
Don’t take any burden or tension in finding ways to improve the traffic on your business website because this blog has all the solutions that make everything easy for you. After reading this blog, we assure you that you will find an effective marketing strategy that makes Cyber Monday the best business day for your life. Let’s begin with it –
Cyber Monday: The Most Awaited Festival
Customers and business owners wait for this day very patiently to achieve their own purchasing and selling objectives. It always falls just after black Friday; if we can talk about the year 2023, then it will be celebrated on November 27.
Cyber Monday has become a shopping trip that creates history by touching the milestone yearly. On this shopping day, online retailers offer heavy discounts and un-dropped deals for customers to enhance the sale of online products and services. Many e-commerce sites, like Amazon, Walmart, Target, Best Buy, etc, use many strategies to attract customers before their competitors.
Cyber Monday is not biased towards the big e-commerce giants; it gives an equal opportunity to all online retailers, whether you are a big e-commerce giant or a new start-up owner. If you hit the right marketing strategy, then no one can stop you from earning a high profit on this day.
Come let’s discuss the highlights of the Cyber Monday
Digital Shopping Experience
Many people don’t want to stand in a long queue in front of the store for shopping. They love to explore products and services in their own comfort. As a business owner, it makes it easy for them to deal with many customers in a short time on Cyber Monday, which is not possible in offline shopping.
Outflow Of The Old Stock
In the business journey, if you are unsuccessful in emptying your old stock, then it is not a good sign of your business position. Cyber Monday gives an opportunity for the e-commerce business owner to sell their old stocks as well as new stocks by attaching attractive deals with them.
The e-commerce business owner needs to build a long-term bond with their customers to run a successful business journey. It is the festival that helps them create and maintain their relationship with customers by providing their desired products and services at a low cost.
How To Increase Sales On Cyber Monday
Increasing sales is the most common topic you can find in the book of every business owner, and we know that you have been waiting for this heading from the start of this blog to learn strategies to increase your sales on Cyber Monday.
We have researched the following Cyber Monday marketing strategies for you –
7Search PPC Advertising Network
It does not make any sense to spend a high cost on advertising for the e-commerce business owners on Cyber Monday because they are already minimizing the profit margins of their products and services. We have researched a list of ad networks available in the US, and we find that this ad network is winning in all our decided criteria. It will be a pocket-friendly option for you because it works on a PPC Cyber Monday Marketing model, which means you will only have to pay when the user clicks on your running ads.
Amazing Features At Low Investment
Do you know what attracts us the most when we visit their official website? The availability of the six-ad formats for the advertisers. It also offers essential tools like analytical and monitoring for a smooth campaign experience for advertisers. It also provides a precise targeting option for them to easily target the audiences, locations, devices, etc, and display their ads according to their research and wants.
Some key points of this ad network are as follows –
- Worldwide Reach
- Broad Network Of 12k+ Advertisers And 18k+ Publishers
- Three Pricing Models ( CPC, CPM, CPA)
- Real-Time Monitoring
- 24/7 Customer Support
Contact Points Of The 7Search PPC Advertising Network
We also researched their touchpoints, where you can visit and check out every needed detail. You can also start your advertising journey by just visiting – https://www.7searchppc.com/contact
Utilize Social Media Platforms
As an e-commerce business owner, you can make good use of the power of social media to spread the ads for the sale of Cyber Monday. Many businesses use platforms like Facebook, Telegram, Instagram, etc, to cut their advertising costs.
If you see the report of DemandSage, you will be shocked after understanding the following data –
- There are approx. 302.35 million active users on social media in the USA
- 90% percent of the total population of the USA are using various social media platforms.
- 74.2% of people use Facebook, which makes it the supreme social media platform in the USA.
Catch The Audience Like A Magnet
You have to filter your targeted audience if you are thinking of applying social media platforms in your marketing strategy to run the targeted ads. With the help of social media platforms, you can build a community that is looking for the same products and services that you are going to offer on the Cyber Monday sale. We want to share a pro tip with you while creating an advertisement for an audience. It would be best if you created eye-catching visuals and attractive ads because the audience ignores the ads, which fail to impress them at first glance.
Email Marketing For Promotion
If you want your e-commerce website to be full of customers, you must prepare a promotion plan one or two months before the Cyber Monday sale. You can promote your e-commerce sales to the audiences through email. It is the approach that has gained popularity among advertisers in recent days. After the pandemic, advertisers increased the use of email as a promotion tool. It will help you in the following ways;
- It is an excellent strategy to send out promotions early to create forecasts and boost awareness for Cyber Monday deals.
- It helps create urgency by sending the email of Limited-Time offer deals and motivates customers to act before the deal ends.
- This approach works not only for a particular day; it will work even after the Cyber Monday sale ends.
How To Drive Traffic To Your Website On Cyber Monday?
After understanding the various platforms to increase the marketing efforts on the occasion of Cyber Monday, it’s time to deliver you some proven tactics to drive traffic to your e-commerce website. Here it is –
Easily Operated Website
If you want to provide a seamless experience to visitors, then you must focus on how your e-commerce websites work. It is an essential strategy for you to maintain website traffic. A user-friendly website also helps businesses motivate audiences to revisit their shopping hub. If a customer can not find the navigation bar easily, then they will run away to alternative websites for a better experience. So, don’t harm your business and try to provide a smooth experience to the customers.
Generate A Landing Page
Businesses need to generate functional, informative, and accessible landing pages to attract old customers as well as old customers. No customer wants to waste their time through the websites to find the best deals for them. Creating a dedicated landing page helps them to find the perfect deals in front of their eyes.
Mobile-friendly Website Design
As an e-commerce website owner, you must focus on creating an e-commerce website that can be easily accessible by mobile users. Over 55% of website traffic originates from mobile devices. If you fail to attract mobile users to your e-commerce websites, then you will lose an opportunity to catch a big portion of the traffic.
SEO For Cyber Monday
You must research the relevant high-performing keywords such as “Cyber Monday Deals,” “Cyber Monday Sales,” “Heavy Discounts,” etc. You can strategically utilize the keywords in your content, such as product description, Meta Tags, etc. It will help you to show your e-commerce website at the head of the search engine result pages.
Cyber Monday is the biggest shopping event organized in the USA that brings cheerful moments for online business owners and customers. It brings an opportunity for the businesses which they don‘t want to drop at any chance. If you also don‘t want to drop this opportunity and want to put your e-commerce website name in the list of the highest-selling online e-commerce websites, then follow the strategies provided in this blog. Happy Selling!