Customers spent a maximum of $10.7B the previous year on Cyber Monday; therefore, it is the biggest online shopping day of the year! With Christmas fast approaching, now is the best time to begin thinking about our holiday marketing strategy.
This blog provides details to help retailers and marketers run successful Cyber Monday marketing campaigns. From why Cyber Monday is the biggest day of the year to how to reach and convert shoppers into buyers effectively, we mention everything you require to know.
What is Cyber Monday?
Cyber Monday is known as the biggest shopping day of the year. The term refers to the Monday after Thanksgiving, but traditionally it takes place around November 27th. In 2022, Cyber Monday falls on November 28th. It’s a shopping event that commonly lasts for 24 hours & is created to encourage consumers to shop online.
On this day, online businesses typically run special promotions, deals, and discounts similar to what brick-and-mortar stores do on Black Friday. Meanwhile, traditional retailers or shops provide special, website-only deals.
The term comes from the marketing campaigns retailers usually run to promote their products and boost sales during the holiday season. Cyber Monday was created in 2005 to lure shoppers off the couch and into the store. For EC (eCommerce) companies, it is also an opportunity to sell products. Customers may buy essential products with great discounts and get special offers, gifts, and bonuses online.
Why is Cyber Monday Marketing so Important?
Cyber Monday provides so many deals and offers that we don’t usually get. It gives shoppers an excellent opportunity to stock up on cut-price tidbits in the run-up to Christmas.
Black Friday vs. Cyber Monday
Cyber Monday generally lasts 24 hours & falls on the first Monday after Thanksgiving. It offers great deals, exclusive discounts, & promo codes to encourage customers to shop online. While Black Friday is one of the busiest shopping days in the United States & is conducted on the Friday after Thanksgiving.
On the day of Black Friday, retailers offer customers bumper discounts, bonuses, great deals, promo codes, and presents to encourage people to buy both online and in-store. The main variation between Black Friday and Cyber Monday is in their different dates & the fact that people may find appropriate items or products online & in stores on the day of Black Friday, whereas Cyber Monday provides online shopping only. Cyber Monday and Black Friday provide shopping experiences globally.
When is Cyber Monday?
As we have already mentioned earlier, in 2022, Cyber Monday will fall on November 28th. If you love exclusive discounts and want great offers, you may mark that date down on your diary and calendar.
Cyber Monday marketing ideas
The perfect time to start Cyber Monday Marketing is before Cyber Monday has even begun. You may start your business earlier than your competitors. If you want to become the winner of the Cyber Marketing race, you can start it immediately before Thanksgiving Day.
If you wait until, after Thanksgiving Day, you’ve already lost half the opportunity for sales. So If you follow this trick and start preparation earlier than your competitors, you won’t get disappointed and will get benefits. You may create enthusiasm among consumers by presenting the “Cyber Monday Offer” coming soon messages on your website, social media pages, etc.
Use social media ads
The majority of people like to scroll through their social media feeds to find out about deals, sales, discounts, bonuses, and gifts, so it makes sense to run campaigns on the most popular communication platforms. Many brands promoted their sales on social media platforms such as Instagram and Facebook and mentioned discounts to let people know and attract customers.
Launch an email campaign
Email marketing has 4.03 billion users, which makes it the most reliable and popular channel globally. Many famous brands have been using email marketing campaigns to notify subscribers about great deals and offers for years. If you want to increase sales this Cyber Monday, don’t miss your opportunity to leverage the most beneficial marketing platform to reach your consumers.
Many big brands, such as Steve Madden, used an email newsletter to popularize their brand’s Cyber Monday marketing campaign & offer customers more information about its 40 percent off and promo code.
Invest in paid marketing
Paid ads help to bring a lot of advantages to your business. They focus on target audience segments, broadcast Cyber Monday sales via the most popular platforms, grow website traffic, & bring measurable results.
Many brands take the help of paid marketing and get significant opportunities in Cyber Monday marketing campaigns’ performance. You may also get benefits from paid advertising if you start it before the event.
Use SMS campaigns
Maybe you think it’s a cliché technique nowadays. But let me tell you one thing, it’s still effective. According to TechJury, this campaign’s open rate is 98 percent. Almost 60 percent audience read these short text messages within 1-3 minutes after getting them. Therefore, you must think of sending SMS campaigns to your audience.
Offer free shipping
If you desire to increase customer satisfaction with your product and brand, offer them free shipping. It will help them to increase attraction to your brands, and they will indeed purchase products from your website. This marketing strategy is the most profitable and tricky, so many online brands use this technique to make customers and get several sales on Cyber Monday.
Improve your website first
It is the most crucial point for getting traffic on Cyber Monday marketing. When customers come to your website to buy from various channels and platforms, you should be prepared for various things: You must ensure that your site is responsive to let consumers purchase from tablets and mobiles.
Optimize and test the speed of your website so that customers may load your website in just a few seconds. If it takes time to load, they may return from your website. You should check if your website is prepared to handle high traffic and audience to avoid any errors appearing on the user’s screen. If you follow these ideas for upcoming Cyber Monday Marketing, nobody can stop you from beating your competitors.
Partner up with influencers and content creators
You may take the help of content creators and influencers to let people know about the offers and discounts. As we know, influencers and content creators have a lot of followers and subscribers, and if they promote your product or brand to their channel, you may surely get massive traffic to your website.
Many big brands, such as Mama earth, Wow, and Purple, have become popular with the help of influencer marketing. Now everyone knows about these brands and buys their products online from them. If you want to increase sales this upcoming Cyber Monday, you may partner up with content creators and influencers. It would be one of the best and most beneficial cyber-Monday sale ideas.
Create a Cyber Monday landing page
It is one of the best ideas to create a Cyber Monday landing page for your website. Landing pages work as a bridge between your whole website and advertisement. When the audience clicks on your ad, they do not want to see the entire store. They just want to see the boots.
So a standalone website page that caters to these specific criteria would be more impactful. And that particular standalone webpage is known as a landing page. Your Cyber Monday Landing page will ensure that you don’t miss out on single traffic during this season when designed well.
If you create a detailed, well-designed landing page where your customers might see your offers and discounts related to cyber-Monday, you will get higher benefits on this day.
How to prepare for Cyber Monday?
The trend of cyber shopping trends are constantly evolving, so it’s essential to stay tuned and up to date on what cyber audiences are looking for. Here we will mention a few points that may help you to prepare for this Cyber Monday.
Optimize the speed of your website
Buyers expect Cyber Monday discounts and deals to be easy and quick, so be sure the speed of your website is faster than your competitors.
You have to be prepared for cyberattacks
Cyberattacks are getting common nowadays, especially on big online shopping days, such as Black Friday and Cyber Monday, so consider taking extra precautions for cybersecurity, like ensuring your site has an SSL certificate.
Reward your loyal customers and run a cyber-Monday contest
Everyone is looking for cyber discounts and offers, but do not forget and ignore your loyal customers. Rewarding them with free gifts and offers might create customer satisfaction, and they will surely buy next time from your website.
If we talk about the contest marketing strategy, it may help to boost your social media engagement and brand awareness. Your contests should be designed to generate leads. To obtain the most out of a contest, it’s crucial to know your audience.
With the help of a contest marketing strategy, you may design a competition that would attract your target audience, not just someone who wants to win. The main motive of the contest is to get more comments on Instagram and Facebook, and where you will give it away.
Always research current trends & conduct a competitor analysis
Cyber Monday shopping trends evolute year to year, so take extra time to explore the offers and deals your competitors provide. It will help you to prepare for cyber-Monday marketing, and nobody can stop you from getting benefits.
Continually optimize your checkout experience
Conversions from Cyber Monday sales and discounts are more likely when the checkout process is easy, quick, and straightforward.
Provide multichannel shopping experiences
Online selling extends beyond your site. Please take benefit of Facebook, Pinterest, and Instagram shopping alternatives to make it easier for social media audiences to buy right from the app.
If you follow these points and keep them in mind, you are ready to beat your competitors and prepare for Cyber Monday sales.
Launch a new product or service on Cyber Monday
Launching a new service or product is a process. It takes a lot of preparation and research. Launching a new product on Cyber Monday looks risky, but if you do it in the right way, you may get the benefit of the millions of Cyber Monday buyers & capitalize on Christmas day.
But you have to keep this thing on your mind that the Cyber Monday launch will work for your business depending on what you are launching or selling. For example, if you sell pens or hats, then it might not be a brilliant idea. The most crucial thing with any launch campaign, regardless of when the campaign begins, is that you have completed our research & you are prepared to launch.
Advertise based on location
Location targeting allows you to choose specific areas and locations where you desire your advertisement to be shown. Location-based advertising aims to send personalized, direct, and perfectly timed messages based on your consumers’ location. This strategy might work amazingly for brick-and-mortar stores mainly. Location-based marketing is getting popular nowadays.
In this blog, we have shared some key Cyber Monday promotional ideas and strategies to help you grow your sales and overdo your marketing campaigns during the Cyber Monday season. You may adopt the above-mentioned tactics and ideas & ensure your online store’s best revenue this upcoming Cyber Monday festive season with fantastic Cyber Monday marketing ideas.
We hope you found some quick wins you may apply to your business this year (2022), whether you were seeking innovative Cyber Monday campaign ideas or fresh ways to increase your promotions.
Q.1 Why do businesses choose to participate in Cyber Monday?
Cyber Monday 2022 is a fantastic time to showcase new products and exclusive offer items that will no longer be available after the promotion period ends. Not only does this create urgency and encourage customers to make impulse purchases, but it also provides you a competitive edge over other brands in the same space. Therefore, many businesses choose to participate in this day.
Q.2 How do I advertise on Cyber Monday?
You may follow these points to advertise on Cyber Monday:
- You may design and create a Landing page for Cyber Monday.
- Customize your site to promote your deals and offers for Cyber Monday.
- Promote on Social media channels
- Create your Ads stand out
- Promote through digital marketing
- An Email campaign would be most effective
- Make a gift-shopping guide
- Hold various sales every hour.
- Partner with content creators and influencers.
- You may promote a free trial on Cyber Monday; it would help to attract your customers.
- You may offer free shipping to get more customers.
- Adding a countdown clock to your website’s landing page encourages faster sales.
Q.3 Why is it called Cyber Monday?
As we know, “Cyber” means something related to computers or some kind of internet or computer networks. The Monday after Thanksgiving, most digital transactions or e-commerce are made online or with the help of online computer networks; this is why the day is known as Cyber Monday. Besides, Cyber Monday was created by retailers to encourage customers to purchase online.
Q.4 What sells most on Cyber Monday?
People usually purchase electronic items on Cyber Monday. Televisions, headphones, earbuds, computers, and laptops are a few examples of what people purchase in higher quantities on Cyber Monday. If we talk about the previous year, the three most demanding products bought of this day were Revlon’s one-step hair dryer, Apple air pods pro, iRobot Roomba i6+, and Volumizer.