Let’s say you’re the owner of a shoe manufacturing unit, and you want to take your business online. You already have a simple website, but you want to run promotions to increase your business opportunities. So, you start working on your marketing campaign. You come up with an incredible offer. You spend your hours preparing an email list of existing and potential customers. You work hard to learn the basics of Google Ads. Then you begin designing the landing page where you’ll send your campaign traffic.
By applying all the efforts and hard work, you’re delighted to know you can save some time by starting with a landing page template. But when you choose one in your favorite builder, you don’t see any of that look at par with your business. There may be a template that may seem like it’s meant for salespeople, maybe. Another that’d be good for bakehouses but nothing for a shoe seller like you. Now you are in a dilemma.
But you may be taking it the wrong way. Here, the idea isn’t to find a landing page template that matches your business exclusively. The first thing is that you want to choose a template that will help your campaign conversion goal. Other things like your product or service, your industry, and your branding come later.
Here we will show you how to pick out the perfect template for your next marketing campaign. Then, we’ll share with you how you can transform it into a custom-branded, high-converting masterpiece.
Choosing a Template That Realizes Your Conversion Goal
What is meant by a conversion goal?
Your conversion goal refers to the action that you want your visitors to take in response to your marketing campaign. It’s that maybe you want somebody to buy a product, like a dress. Or perhaps you want them to sign up for a webinar.
The purpose is that some landing page templates are individualistic and unique. Some are better suited to specific conversion goals than others. If you want to sell your product, your landing page’s call to action is pretty straightforward. Or else, if you’re registering people for a webinar, you’re going to need their name and email address. It requires a more complex call to action.
Selecting the best template for your conversion goal
Landing page templates can be of two types: click-through pages and lead generation pages. Both are distinct from each other and differ in their plan of action for realizing your conversion goal.
Click-through landing pages focus on people visiting the websites by using checkout flow or sign-up page. Because the critical thing that matters is what they will do after vising this page, are they going to buy or close the page? The call to action is simple—usually just a click like “Buy Now.”
Lead generation landing pages use forms to obtain visitor information that can be used later, like promotional emails. These pages typically offer some incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.
How to decide the design of a template?
For this one, firstly, you need to decide whether you need a click-through or lead gen landing page for your conversion goal. Then, focus on the template’s design that highlights your offer.
For instance, if you’re selling a shoe, you probably want a click-through template that can accommodate many photos of your product. You might also consider posting a shoe-making webinar on your page. You might wish for a lead gen template that can share a video of what people can expect.
You should choose a template that supports your conversion goal, and their design reinforces your offer.
How to convert a Landing Page Template for Your Campaign?
As told earlier, every landing page template is unique. It serves the purpose differently for different products or services. Still, they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action.
You can incorporate the steps below into your landing page template campaign to convert your chosen template into a branded landing page that’ll garner many visitors.
1. Header Section
- Try adding the image that spotlights your product or service. If you want to help visitors realize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service.
- Always include the logo of your company. After all, you want people to know this is your landing page.
- Write a catchy headline that conveys to people precisely what you’re offering. You can also infer your main value proposition using a couple of one-liners just under your headline.
- Reform your call to action. For instance, if you’re using a click-through template, you can have a button that sends people to a product page on your website or a third-party delivery platform. If you’re trying to capture the leads, you need to keep your form simple—only ask for the information you need.
2. Benefits Section
- In this fast-paced world, people are multi-tasking, so provide a bulleted and crisp list of your offer’s benefits so that it doesn’t get skipped by your visitors. If you’re designing a sales page, use this space to highlight how your product or service will impact and improve your customers’ lifestyle. When offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.
- Include icons for your templates highlighting each benefit. Please make sure they’re relatable and relevant to your offer or brand. You can take the help of a lot of websites offering free icons that you can use.
3. Social Proof Section
- By including a testimonial from a happy and contented customer or by endorsing your product from an industry leader, you can increase your sales manifold. The deal here is authenticity and uniqueness: use a real quote that appears Even real testimonials may seem made up if they are too optimistic.
- Besides this, you can showcase other kinds of proof like awards you’ve won and trust seals you’ve earned.
- Don’t forget to ask for permission for whatever you include here because there may be some guidelines and restrictions on how you can use it.
4. About Section
- Make people aware of your business so that they can be more inquisitive. Try to highlight what makes your product or service unique. Your mission statement should serve the purpose of connecting with visitors beyond this particular offer.
- Keep it short and sweet. You don’t want visitors to lose focus.
5. CTA Section
- Try to include a final pitch for your offer if your page appears long. Make sure to put in your best efforts and make everything count. Elevate up the seriousness or exclusivity, or remind visitors about the profits they will gain.
- Try repeating the call to action button from your header section. Conversely, if this is a lead gen page, add a button that calls visitors back up to your form.
6. Your Footer Section
- Attach your logo and any other details you need to communicate, like contact information, copyright notice, any additional necessary boilerplate at the very bottom of the page.
With the above steps, you can turn just about any template into an on-brand landing page in a go. So don’t forget to give it a shot.