We have shared many case studies, but this one is different. Adult media buying. Thousands spent—negative ROAS. Trust in advertising gone. Then 7SearchPPC stepped in. $1,000 deposited, $2,708 in earnings. Then $6,800 with a $500 bonus. The result: $13,894 in earnings and a 1.91x ROAS.
After spending over $10,000 on adult media buying but with negative ROAS to show for it, Adam Fung had lost trust in advertising. He needed a reliable traffic source that could deliver real results, and every failed campaign made it harder to believe in.
Then he decided to test 7SearchPPC. He started small, with a $1,000 popunder campaign for a webcam offer that earned $2,708 in just eight days, a 2.71x ROAS. Encouraged, he scaled up with a $6,800 deposit (plus a $500 bonus). That second campaign earned $13,894 on $7,252.65 spent, a 1.91x ROAS.
This case study explores how strategic targeting, popunder traffic, and testing before scaling helped Adam rebuild his confidence and turn a struggling adult campaign into a profitable one.
Turning a Skeptical Lead Into a Customer
It started with a lead. While browsing online, Mr. Adam came across 7SearchPPC and, out of curiosity, filled out the registration form. Our team received his details and instantly sent him an advertiser onboarding email.
We received no reply to our initial email, so as part of our daily routine, we reached out to Adam again. A few days later, he responded and shared his concerns.
Concern
After receiving his email, we carefully reviewed Adam’s concern and identified several challenges, with two standing out as the most prominent:
- His revenue was significantly low, and he wanted to see a positive ROAS.
- He lacked trust and confidence in advertising.
Solution
Given Adam’s concerns, our support team approached the conversion carefully to make sure any solution we offered would be practical and effective. We proposed a “Testing Phase,” which let him evaluate results firsthand and decide whether our traffic met his expectations.
Outcome
This is the full setup Mr. Adam did before launching his first-ever adult ad campaign with 7SearchPPC.
Important Takeaways From This Setup
- TOTAL SPENT: $997.32
- DAILY BUDGET: $125
- PRICING MODEL: CPA GOAL
- AD FORMAT: POPUNDER
- TARGETED GEO: USA
After configuring everything, Adam launched the popunder ad campaign.
However, the real problem took place on the very first day: the daily budget was exhausted, yet the dashboard showed zero impressions and conversions.
Concerned, he contacted 7SearchPPC support.
After reviewing his concern, we assigned a dedicated ad manager, who audited his account and found that every campaign setting was correctly configured. The ad manager then reviewed the tracker integration and identified the root cause: a tracker misconfiguration had blocked activity from being recorded and reported.
After we guided Mr. Adam through the correct setup, the dashboard began showing accurate data.
The campaign generated 200 conversions in 8 days in the selected GEO, USA.
Desktop outperformed mobile devices, with 149 conversions.
Campaign Result and ROAS
After running the ad campaign for eight days, Adam’s estimated earnings from targeting the USA were $2,708, a 2.71x ROAS.
This means that for every $1 spent, Adam got back $2.71, a profit of $1.71.
This is the result of campaign 1. The result was satisfactory, and he moved ahead with campaign 2.
Campaign 2: Scaling Up: A $6,800 Deposit and a $500 Bonus
After a successful test campaign, Mr. Adam scaled up with a $6,800 deposit, received a $500 bonus from 7SearchPPC, and added Germany alongside the USA.
Important takeaways from this data:
- TOTAL SPENT: $7252.65
- DAILY BUDGET: $135
- PRICING MODEL: CPA GOAL
- AD FORMAT: POPUNDER
- TARGETED GEO: USA, GERMANY
After reviewing the results of adult media buying, Adam realized the ad network could deliver effective results. This time, he deposited $6,800 and received a $500 bonus from 7SearchPPC. The daily budget was $135.
This time, Adam kept the USA and added Germany as a second GEO. The campaign generated 720 conversions in the United States and 738 in Germany.
Both countries performed well.
GEOs | Conversions | Revenue |
USA | 720 | $6861.60 |
| Germany | 738 | $7,033.14 |
The two GEOs performed almost equally. Adding Germany doubled Adam’s opportunity without hurting adult ad campaign performance.
Desktop performs better than mobile, with 1082 conversions.
Campaign Result and ROAS
With $7,252.65 spent and $13,894 in revenue, the campaign returned a profit of $6,641.35, a ROAS of about 1.91x.
This means that for every $1 spent, Adam got back about $1.91, a profit of roughly $0.91.
Why 7SearchPPC?
If Adam had never given 7SearchPPC a chance, he might never have discovered what it could do for his campaigns.
After spending over $10,000 on adult advertising with disappointing returns, he was understandably hesitant to invest again. Our test-first approach let him evaluate results before scaling. At 7SearchPPC, we help advertisers find the right traffic for their offers through flexible targeting options, multiple ad formats, and dedicated support.
When Adam ran into a tracking issue during his first campaign, our support team helped identify and resolve it so he could evaluate performance accurately.
We don’t claim to be the best ad network for everyone. Instead, we encourage advertisers to test our traffic, analyze the results, and decide for themselves.
Why Popunder Ads?
Our ad manager explains why popunder ads are the right fit for an adult ad campaign.
When a user clicks anywhere on the page, they are redirected to the offer. That makes popunder ads cost-effective, hard to ignore, and a strong fit for adult ad campaigns.
Joshua
Important Takeaways From The Case Study
- Not all ad networks perform similarly. If the results do not meet your expectations, try other platforms with better strategies.
- Start with a small test budget, then scale once the results are positive.
- The USA and Germany performed almost equally well in the adult niche.
- Popunder ads work well for adult campaigns because they trigger on a click anywhere on the page.
- Setting up S2S tracking is a must if you have selected CPA goal as a pricing model.
