BeMob Postback Tracking Guide

Step-by-Step Guide to Configuring S2S Postback Tracking in BeMob

Setting up Postback S2S (Server-to-Server) tracking in BeMob lets you track conversions and improve your campaigns more accurately. In simple terms, it connects your traffic source and offer directly through servers, so conversions are tracked more reliably.

Here’s an easy, step-by-step guide to help you set up S2S postback tracking in BeMob.

Step 1: Tick all the check boxes

Before beginning the S2S tracking setup, make sure you have checked all of the required boxes below.

• An active account on BeMob. If not, sign up and create one quickly.
• An active advertiser account on 7SearchPPC. If you don’t have one, register now.
• The offer or product you want to advertise and track. 

Step 2: Log in as an Advertiser on 7SearchPPC

With all the required steps completed, you’re ready to move forward with S2S postback tracking. To do this, log in to your 7SearchPPC advertiser account. If you already have an account, follow the steps below to sign in.

• Navigate to the official website: www.7searchppc.com
• Click on the “Log In” button located in the top-right corner of the homepage.
• Select the option “As An Advertiser” and click “Continue.”
• Enter your registered Email ID and Password.
• Click “Log In” to access your advertiser account.

Step 3: Find and Copy the Postback URL

Now that you have signed in to your 7SearchPPC advertiser account, locate the Tracking section and click on it.

• Select BeMob from the list of available trackers.
• Scroll down to find the Postback URL.
• Copy the Postback URL.

Step 4: Go to the BeMob Ad Tracking Platform

After copying the Postback URL from 7SearchPPC, switch to the BeMob ad tracking platform and log in to your account using your credentials.

Step 5: Integrate 7SearchPPC as a Traffic Source

Once you’re logged into your BeMob account, the dashboard will open. Click the “Traffic Sources” button, then click the dropdown arrow next to the “New” button. Select “New From Template.”

The “Traffic Source Templates” page will now open. You can either enter “7SearchPPC” in the search bar or, if it is visible in the “Others” section, directly click on it and then hit “Next.”

The “Create Traffic Source” section will open. Locate the “Postback URL” section and replace the existing postback URL with the one you copied from the 7SearchPPC advertiser dashboard, and click “Save.”

Step 6: Integration of Affiliate Networks & Offers + Landing Setup

After integrating 7SearchPPC as your traffic source, the next phase is to connect your affiliate network, configure your offer, and set up your landing inside BeMob.

This step ensures that conversions from your traffic source are properly routed through BeMob, tracked accurately, and attributed to the correct offer.

6.1 Add Your Affiliate Network

Navigate to the Affiliate Networks section in your BeMob dashboard. Click it, then tap the “Dropdown” button next to the “New” button, select “New From Template”.

Here, you’ll:

• Find your affiliate network
• Save and verify the integration

We recommend following BeMob’s official walkthrough for adding and configuring affiliate networks. It provides field-level explanations and token mapping guidance to ensure your S2S tracking works correctly.

6.2 Create & Configure Your Offer

Once your affiliate network is added, proceed to the “Offers” section in BeMob.

When creating your offer:

• Select the affiliate network you just added
• Paste your offer URL
• Ensure the correct click ID token is appended to the offer link
• Enable postback tracking
• Configure payout and currency settings

For detailed parameter setup and advanced offer configuration, refer to BeMob’s official Offer Setup documentation.

6.3 Landing Setup 

If your campaign includes a landing page, go to the Landings section and:

• Add a new landing page
• Insert your landing page URL
• Configure tracking parameters

BeMob provides step-by-step instructions for different landing configurations, so reviewing their Landing Setup guide will help you match the setup to your campaign structure.

Step 7: Set up the Campaign on BeMob

Once you have completed the offer and landing page setup, proceed to set up the campaign on BeMob to obtain the “Destination URL”. To do this, navigate to the "Campaigns" button available at the top of the BeMob dashboard. Click on it, then click on the "New" button.

Once you click the “New” button, the “Create Campaign Setup” page will open. Enter “7SearchPPC” in the “Traffic Source” field and fill in the other mandatory details, such as Workspace, Name, Country, Tags, etc. After filling in all the details, click “Save.” 

After the campaign setup, copy the generated “Campaign URL,” as it will be needed in the next step.

Step 8: Test Your Conversion Tracking Setup

Make sure your conversion tracking is set up correctly. To do this, follow the steps below.

• Switch to your 7SearchPPC advertiser dashboard.
• Click on “Tracking” from the left menu.
• Select “Test Conversion.”
• Enter the “Destination URL” copied from BeMob.
• Start the test.
• Complete the required action on the redirected page (such as submitting a form or signing up).
• Verify that the conversion is recorded in your dashboard.

After completing the action, go back to the conversion tracking page. If everything is configured properly, you will see “Test Conversions Tracked: 1,” confirming that 7SearchPPC has successfully received your conversion data.

You’ll also be able to view the conversion details within the BeMob tracker.

Step 9: Set Up and Go Live with Your Campaign on 7SearchPPC

After you’ve confirmed that your conversion tracking is working properly, you can move forward with setting up your campaign. Below are the steps:

• Go to the left-hand navigation panel and click on “Campaigns.” Then select “Create Campaign” to begin the process.
• Choose the ad format that best fits your goals and click the “Start” button. This will take you to the campaign configuration page.
• In the campaign setup form on 7SearchPPC, paste the URL you copied from BeMob into the Destination URL field.
• Complete all the required campaign information, including the campaign category, campaign name, targeting options, bidding preferences, etc.
• Carefully review all the entered details to ensure accuracy, then click the “Submit” button to launch your campaign.

Advantages of 7SearchPPC and BeMob Integration

The integration partnership between 7SearchPPC and BeMob offers multiple benefits for advertisers. Explore them below.

• Effortless Tracking Setup: One-step integration between the two platforms eliminates manual tracking—so you can focus on scaling your campaigns.
• Accurate Conversion Tracking: You can easily track every click, conversion, ROAS, etc., in real time, helping you clearly see the true performance of your campaigns.
• Better Campaign Optimization: With detailed performance data, you can quickly adjust bids, pause underperforming ads, and focus more budget on what actually works.
• Smarter Budget Management: The integration helps you avoid wasting money by identifying low-performing traffic sources, so you can invest confidently in high-converting campaigns.