So you are all happy with your PPC campaign, you are getting plenty of those valuable leads, BUT you aren’t getting a similar response from your conversion rate. If you find your business in that tricky zone, you need to get out of that quickly; else, your business will suffer in the coming time, and you might not recover there. In the real sense, businesses online are not hustling for PPC leads but what they want is conversion; they want actual loyal customers who enjoy the company’s services and pay for it in return.
Clients hire digital marketing firms to boost their business reach and provide them with a hefty profit, and in return, they pay for such a service. They need to worry about almost nothing until the money they have invested recoil as an acceptable rate of interest (ROI). But when things do not move forward as expected, they feel cheated. That is what happens when your PPC leads fall short of converting into appropriate PPC conversion.
The good news is that you can inspect the causes, hurting your business health and the profit you can make via PPC campaigns. And once you have got hold of your limitations, there is simply nothing that can stop you from rectifying them and leading your business to greater heights of success and profit. Here we have stitched down the significant causes that might be a hurdle in your business’s superior conversion rate pathway.
5 Reasons Why Your PPC Leads Are Not Converting
1 – Disconnect Between Marketing and Sales Teams
This disconnect is the most common error businesses make when indulging in a PPC advertising campaign. Essentially, what we have learned in digital marketing so far is that the marketing team drives leads at the sales team’s shore, and the sales team has to convert them into customers by selling the product or service. And that’s it; there seems no coordination or understanding between the groups, which restricts the company in capturing their potential customers or leads. You can rectify it for your business’s survival by making the two teams work hand to hand towards a common goal: to sell the product.
2 – Sales Cycle Timeline is Longer Than Expected
The sales cycle is fundamentally the steps of a sales process starting from when a business gets in touch with a potential customer and ends on the note where he/she becomes a customer through purchasing the product or service the company is offering. The time it took for that conversion to take place is known as the sales cycle timeline. Most business opting for online marketing tend to underestimate this timeline and set goals which are not practical; this is what that delays the PPC induced leads to turn into actual customers. You might need to place individual goals for the marketing and sales team by looking deep into the data of the previous months or even years.
3 – Sometimes, Budget Is The Main Issue
I assume we will all agree that 2020 is a distressing and slightly weird year, not just for businesses but also for the ordinary people who work in offices and live a simple life. Many have lost their jobs in this challenging time and are dependent on their savings to fulfill their needs. Like ordinary people, many companies do not have much to spend on goods or products essential to running their business smoothly. As many of your customers might be facing a similar situation, it becomes your utmost responsibility to re-adjust your goods’ budgets and pricing to meet your potential clients’ spending capacity. Many businesses worldwide have reported that their PPC campaigns are now working like earlier, and budget might be the reason for that interruption.
4 – High Volume Keywords Are Driving Ineffective Leads
When your PPC conversion strategies are working all well, there is simply nothing you can worry much about or pay serious attention to; why would you? But when you are not getting those shots simultaneously for months, you need to look for something messing up your marketing game. Using high volume keywords that are not even giving you quality leads can rise as a hindrance to your conversion rate. Hit the bull’s eye by investing in more specific keywords that define your business and not your competitor’s. Strategize your landing pages to give away exactly what the visitor was looking for all this time.
5 – Sometimes A Company Just Isn’t A Good Fit
A significant possibility for the company is that a visitor who comes around online is just not the one they were looking to meet their requirements. Customers might have changed priorities than what you are offering them, or a competitor might have a better deal to offer. All these can be the possible reasons why your potential customers are coming to your shore but leaving without giving it a try. You might also have chosen the wrong keywords for your internet marketing that aren’t helping your business reach quality customers before your competitor seizes them. You need to pack your bags here and make your business capable enough to show up in front of the right audience.
It is okay if you were expecting more from your PPC advertising campaign than it is delivering at present. It does not rupture the importance of the PPC advertising model in any way as they have proved to be super beneficial for the growth of many multinational companies. You need to take some bold steps to revive your PPC conversion strategies’ fruitfulness by looking firmly for the cause of the disruption.
You need not panic in such conditions; instead, act more logically and creatively to make the best use of the hasty situation. Suppose you turned the position favorable for your company when you are down on your knees. In that case, that experience gives you a better understanding of your surroundings and a better game to compete in with masters of the industry.