CPC

What is CPC?

CPC stands for Cost Per Click — it’s a digital advertising pricing model where you pay only when someone clicks on your ad.

📌 How CPC Works:

• Impression = your ad is shown.

• Click = a user interacts with the ad by clicking on it.

• CPC = Total Cost ÷ Total Clicks

✅ Example:

If you spend $100 and receive 200 clicks:

So, you’re paying $0.50 per click.

🔁 CPC is used in:

• Search ads (like Google Ads)

• Display ads (if set to CPC bidding)

• Social media ads (e.g., Facebook, LinkedIn, Twitter)

✅ Pros:

• You only pay for engagement.

• Ideal for traffic-driven or conversion-focused campaigns.

⚠️ Cons:

• Highly competitive keywords can have high CPC rates.

• Clicks don’t guarantee conversions.

🔍 CPC vs CPM (Quick Comparison):