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What is A/B testing?
A/B testing benefits both publishers and advertisers by allowing them to compare two versions of an ad placement strategy. For advertisers, it helps identify which creatives, headlines, or call-to-actions perform best. By testing different elements, advertisers can optimize their campaigns based on real user behavior.
For publishers, A/B testing enables experimentation with ad placements, formats, or layouts to determine which ones generate higher revenue without compromising the user experience. It helps maximize earnings from ad inventory by understanding what engages the audience more effectively.
