Social Media Platforms have gained immense popularity in just a short period of span. Its increasing popularity has allowed it to become a pervasive platform for advertising. You must know the social media marketing strategy if you do not want to lag in today’s marketing trend.

These social platforms have giant users continuously scrolling through the pages. Therefore it is a powerful source to build brand awareness and recognition. We have done a complete analysis and prepared various social media marketing strategy articles, and this is one of them.

Continue reading to know more about social media marketing and strategy.

What is Social Media Marketing Strategy?

A social media marketing strategy is the technique or right method to grab the user’s attention toward any goods or services you offer.

Businesses should do complete research and analyses before preparing a set of strategies for their social media handle. A compelling social media marketing strategy should be based on the goals and objectives of the business.

On the other hand, you can define social media marketing strategy as the guidelines for advertising goods and services for better reach among users.

Social Media Marketing Platforms

Some of the social media marketing platforms are given below. You must be using at least one of them. If not, then you should create one account on any one or more than one to start social media marketing.


Facebook is a top-rated social media platform with a vast audience. This can be one of the most appropriate platforms for marketing any brand to gain higher reach and brand awareness.

The Facebook social media marketing strategy offers users to advertise and create ads according to their needs and target the audience. It emphasizes on b2b social media marketing strategy that provides various services.


TikTok focuses on video content and impacts the user’s mind more easily. Visual content is more likely to convert into sales and build an online community. It has millions of users worldwide, making it easier for marketers to promote the product with the help of video content to a huge audience.


How to build your social media marketing strategy on Instagram is a prevalent question for users. Instagram is a boom to social media as it quickly gained massive popularity. To boost your social media marketing strategy, you can merge it with good-quality images and videos for the best results on Instagram.


Like all other platforms, Twitter also has many users. This social media platform focuses on words more than images and visual content. Your strategy on Twitter will work best when you use it with popular and trending hashtags.


LinkedIn is a platform for professionals in multiple fields at one stage. In case you want to target users who have some knowledge about the kind of services you give, you should try this platform. At the same time, you can generate brand awareness and recognition more easily when you target a more dedicated audience that has the potential to become your customers.


There are more than 300 billion users on Snapchat every day. It gives users various features, making it exciting for them to use. Businesses can post stories to advertise their brand name and products. Advertisers can also create their ads with self-served features.


It is used by more than 400 million users around the globe. The best part of Pinterest is for advertising any business or gathering the user’s attention. Pinterest is an inspirational platform that helps users to generate ideas for hobbies and interests. Users also use it for advertising their local business to earn.

How to Create a Social Media Marketing Strategy

To build a social media marketing strategy, you can follow the below points in order to get the best strategies for your social media platform.

1. Select suitable Social Media Marketing Goals

Most businesses do not know why they are on social media. Having no goals but carrying out business on the social platform will not take you anywhere. You need to apply your business goals to your social media goals to succeed in your industry.

Build a plan for your social media to why you are in this place. The plan you create should have a goal according to your brand’s products and services.

2. Know Your Social Media Audience

Collect information about the audience you should target. Do not blindly feel that the person looking on your site will be following you or converting themselves into your customers. All users have different needs and requirements, so research their needs and requirements and target the most potential users.

For instance, you have a men’s shoe business, so most probably, you should target men and ignore female users or young boys who are not earning since they are too young. Reaching the right audience over the social media platform will help you boost your business.

3. Select the Right Social Media Platform for Your Audience

All social platforms have different types of audiences depending on their age and liking. You need to find out the right network where your most potential audience can be. Take some time to research and know where your potential audience scrolls down.

Do not waste your time searching for the audience on the wrong platform. For instance, you have an online store with products based on a young audience between 13 to 20 years, so you can target social media platforms like Snapchat and Instagram that have a majority of young users. Targeting on Facebook will be less beneficial as it has users that are above the age of 30 years.

4. Investigate How Your Competitors Use Social Media

All businesses and companies have their competitors irrespective of the type of business they are in. If your competitor is already on the social media platform, you must conduct a competitor analysis to know their social media strategy. Have an insight into your competitor’s strategy that will help you to know what your next step should be to move ahead of your rival.

Knowing the weakness of your competitor can help you take advantage of their weakness and make a move. You can make use of various tools to analyze your competitor’s performance.

5. Establish a Practical Social Media Budget

Before you pay any amount to advertise your business on the social media platform, you must check the return on investment. The amount of monetary value you spend on social media marketing strategy should not exceed your profit rate or your total returns.

Your budget should be prepared according to all the social media platforms where you want to promote your business.

6. Plan the Kinds of Content You want to Share

Social media platforms need high-quality content to get better user engagement. You cannot make a direct offer to the users over the social media platform to buy your goods and services.

Build informative content and merge it with the goods and services which you want to offer. Post content like images and videos can grab users’ attention and have the capability to convert the users into your customer. You should post the content at regular intervals and update old posts.

7. Create Your Accounts Appropriately Before You Make and Promote Content

Your account should be attractive and contain all information about your business. Make sure your account profile suits the type of industry and goods and services you produce. Your different social media platforms should have a consistent profile, and the information about your business should be the same.

You can put a link to your website and other social media platforms in your profile’s bio. Pasting links to your bio can make it easier for users to explore your business through different platforms. You can build trust among the users if your social profile has a good amount and the right information about you.

8. Establish the Right Times to Post and Set Up a Content Calendar

You should not post the content at any time of your day as it will reduce engagement and reach. Analyze when your audience is online and post at that time of day, which will increase engagement.

The users viewing your content, if they find it entertaining and exciting, can even share it with others, which will boost engagement. If you are unable to know at which time you should post the content, then you must take the help of social scheduling tool.

9. Create the right Content to Share with Your Followers

The content you create should be suitable for the type of platform you are using. Suppose you are using Instagram, so you must create engaging images and video content. Video content has a higher capability to be shared and draw the user’s attention.

On the other hand, if you are using Twitter, you will post written content more than images and videos. Using hashtags with written content is an excellent option to get more social reach.

10. Promote Your Social Channels

Not everyone is familiar with your social channel, so you need to make efforts to help people get to your social profile conveniently. Add links from your social media channels on your website and other social media platforms to help users to get to your profile.

You can add a referral link to your Twitter profile in your Instagram description or to your Youtube channel. This method of cross-promotion of your social media platforms can benefit your business.

11. Interact with Your Audiences

Having multiple social media platforms is not enough. You need to build interactions with customers that will develop trust among the users.

Give a chance to the users to ask their queries regarding the goods and services you give. Go live, interact with online users, and launch new products and services on live videos. Stay in direct touch with the audience and reply to their comments on your post.

You can also use hashtags which will help to get direct reach to the users and have more chances to share and like the content.

12. Create a Community for Your Audience

You can create a new community for your users to allow them to have a better conversation among themselves.
You might join and build groups relevant to your target demographic depending on the social media platforms they prefer. For Business 2 Consumer firms, Facebook Groups are excellent; if your focus is primarily on B2B, you can go with LinkedIn.

Creating groups on social platforms can inspire your audience.

13. Make use of Paid Promotion to Boost Your Audiences

To boost your audience, take the help of paid promotion. You can create ads popularly known as sponsored content on social media.

Social platforms allow you to create ads according to your preferences. You can target the users you want according to the geographical region.

You can create ads on platforms like Instagram, Facebook, Snapchat, etc. Ads on social media have a higher chance of converting to sales.

14. Work with influencers as Part of Your Social Media Marketing Strategy

You can collaborate with influencers to reach a large audience. Influencers have a huge number of followers which can be a plus point for you to take their help.

Influencers have already won a whole lot of the audience’s hearts. They can drive followers from their profiles to yours in not much time.

Make sure you choose the right influencers to promote your goods, services, or brand. The followers of influencers you choose should match the type of audience you want to target.

15. Track Your Results and make changes accordingly

The efforts you put in do not matter if you are not measuring your performance after every short interval of time. If you do not track your performance, you will never be able to know where you are doing wrong and where your efforts and making progress.

Your first step should be to set your desired goals and work on them with the right strategies. After working on your strategies for approximately two to three months, analyze what you have attained. Make required changes in your strategy and target the most potential users.

Repeat the process after an equal interval of time.

How to Analyze Your Social Media Marketing Impact and Results

You can only fetch your social media marketing efforts when you apply the right social media marketing strategy and have a set goal.

Some of the matrices that help you to analyze your social media marketing results are:

  • Engagement
  • Impressions
  • Followers
  • Shares
  • Likes
  • mentions

Advantages and Disadvantages of Social Media Marketing

Some of the benefits of social media marketing strategy are:

1. Boost brand awareness

Social media marketing helps in brand awareness. Since a large audience is already on social media platforms, it becomes easier to target the right audience among them and generate awareness by advertising your brand name and products and services. If you do not want to promote, you can create a post and let people share and like it as much as possible. This method is cost-effective and also generates brand awareness.

2. Increase website traffic

You can put the link to your website on your social media profile bio, allowing people to click on it and go to your website to know more. Your excellent social presence can also help to boost your website traffic.

People who have seen your social media account and find something interesting on your page may search for you in the search engine.

3. Build customer trust

A good, responsive, and attractive social media account can build trust among users. If you generate good quality content, the users will feel that your goods and services will be as better as your posts on the social media platform. Good social followers and content can assist you in building trust among users.

4. Reach a large audience

Based on the quality of your content and posts, the users will like, share and comment on your posts. A large number of shares will help to reach a greater audience. If quality content is assisted with popular hashtags, it helps get a large audience to follow those hashtags.

5. Maintain direct contact with the users:

Social media platforms allow businesses to have direct contact with their users. You can start an online contest, quiz, or giveaway that allows the users to give answers to your questions. As a business, request the users to participate in a survey in exchange for a free product.

Have a direct one-to-one conversation with your users to solve their issues and get feedback from them about your goods and services.

Some of the disadvantages of social media marketing strategy are:

1. Negative feedback on your account

Any user may post any negative content on your social platform that can hamper your brand’s social profile. Check that you give good quality products and services to the users to neglect negative comments on your profile.

Create good content so that users do not target you on the basis of your content. Your other users on social media can have a wrong perception of your brand due to negative feedback.

2. Time-consuming

Marketing on social media is time-grabbing as it requires the users to follow you and visit your social site to create a connection. To reach a large audience, you must generate interactive and engaging content regularly and target the audience accordingly. Stay active, and you can drive engagement constantly over time.

3. Slow returns

We have already discussed above that social media marketing is a time-consuming activity, and therefore it will be giving you slow returns. But you need to stay patent and work constantly. You can not grab the attention of the users in just one go. You can generate leads only when you have built a brand reputation.

4. Competitor’s eye on you

Your competitor may have a look at your actions and the type of content you create. Since you are creating good quality content with some strategy, your competitor may identify your techniques and work accordingly.

This article must have solved all your queries, such as how to build your social media marketing strategy. How to improve social media marketing strategy? How to optimize your social media marketing strategy? If not, you can leave a message below in the comment section. We will be there to solve your queries.

Social media has a more significant impact on the market these days, and it will grow even more in the future. If you are not there on social media, make it a point you will be losing.


Q.1 How Do Beginners Start Social Media Marketing?

Beginners start social media marketing by concentrating on any one social platform according to their business and moving to other platforms as they have gained some followers on one platform.

Q.2 Social Media Marketing Strategy For Small Businesses?

Some of the social media marketing strategies for small businesses are:
1. Set one goal.
2. Local targeting.
3. Use local hashtags and concentrate on the local language.
4. Do monthly analyses and make changes accordingly.

Q.3 How Do You Use Social Media To Promote Your Business?

 To promote your business on social media, you should post engaging content, target the audience, put up regular stories, and make use of trending hashtags. All this should be done according to the platform and the audience you target.

Q.4 What is The Most Powerful Social Media Marketing Strategy?

Some of the most powerful social media marketing strategies are:
1. Post content regularly.
2. Create engaging content and post.
3. Use hashtags where required.
4. Tag other influencers.
5 Take part in collaborations.

Q.5 How Can You Improve The Performance Of Your Social Media Marketing?

To improve the performance of your social media marketing, do monthly analyses of your performance and make changes at a regular period of time if required. You can repost and retarget your posts and content to avoid posting new content.