What are Mobile Banner Ads?
Mobile banner ads are an essential component of today’s marketing strategy. They are interested in relevant and expanding digital advertisements.
However, they are sometimes severely designed, irrelevant to viewers, and annoying. Banner ads are quick and straightforward to set up and have high viewability due to their placement on the website.
A mobile banner ad is a rectangular advertising image that can be static or animated. Banner advertising typically appears at the top or bottom of the screen and remains on the net for the duration of the user session. These ad units can be configured to renew automatically after a given period. Mobile banner advertising is an excellent way for businesses to increase brand exposure, especially when best practices are followed.
This blog post will discuss how to design, scale, and serve the ultimate mobile banner ad. We will look at the major design elements of mobile banner advertising and the technology the marketing team should use.
How Do Mobile App Banner Ads Perform?
Mobile banner ads are attached to the top or bottom of the screen and will refresh after a specific amount of time if consumers do not interact with them.
Mobile banner ads are signified to enhance traffic to the advertiser’s website. Advertisers might specify several aims for the campaigns they run:
- Boost traffic
- Promote or sell a product
- Offer a discount or sale
- Increase brand awareness
Importance Of Mobile Banner Advertising
Making mobile banner ad campaigns should be at the top of publishers’ digital marketing strategies because mobile banner advertising has surpassed in-app payments as their primary source of income.
However, increased brand safety awareness and consumers being more selective when displaying advertising
Furthermore, standard mobile has been demonstrated to create banner blindness. It is a kind of particular attention in which consumers knowingly or unintentionally overlook ad content in banner advertising.
Publishers may overcome this blindness by optimizing their mobile banner advertising and creating campaigns that generate a solid ROI on their ad spend by following best practices.
How Is Mobile Banner Advertising Overgrowing?
Statistics from the United States indicate that most mobile banner advertisements make between $0.50 and $1.20 per 1,000 impressions. Mobile banner ads are still a solid performer and should be a vital component of any in-app or mobile web marketing campaign, even though their CPMs might not be high like video commercials.
However, mobile banner advertising is expected to increase from $7.1 billion to $11 billion. It’s interesting to note that desktop display advertising spending will decrease from a peak of $19.4 billion to a fall of $11.9 billion.
Mobile Banner Ad Template Size Info
The most preferred banner size is 320*50 due to its affordable price for advertisers. Publishers and small and medium-sized businesses can increase brand exposure with the help of these mobile ad sizes.
Additionally, it offers a captivating user experience because it is simple and doesn’t distract the viewer from the information.
Standard Banner (320*50)
App developers commonly use the standard mobile app banner size. It is frequently used in gaming apps and can be found at the top or bottom of the app content.
Medium Rectangular Banner (300*250)
The medium rectangular mobile app banner size typically appears in the middle of app content as users scroll through an app, in contrast to small or large banner ads that usually appear at the top or bottom of mobile content. Due to the bigger size, advertisers may now showcase more of the significant features of the promoted good or service.
Large Banner (320*90)
The large mobile app banner size takes up significantly more space in the app than the usual one. Due to its larger size, this format works well with animated and video banners.
Smart mobile banner ads are unit-based ad templates that recognize the device’s width and orientation and provide the ad at the proper size. This mobile app banner size accommodates the user’s device, measuring 320*50 for displays equal to 720 and 728*90 for devices taller than 720.
Therefore, advertisers no longer have to worry about their ads not displaying correctly across most mobile devices.
Benefits And Drawbacks Of Mobile Banner Ad
Let’s look at the benefits and drawbacks of using mobile banner ads:
Benefits Of Mobile Banner Advertising
Here are some of the most significant benefits of using mobile banner ads. These banner ads help in the rapid growth of mobile advertising in the following ways:
Mobile banner advertising is an excellent approach to marketing a product or service in a casual mobile game. These games often contain a static frame with user stats such as remaining lives, level scores, progression, etc. Mobile banner ads can be readily inserted into this frame and reach many players this way.
Mobile banner ads can be an excellent approach to monetizing a game without interfering with the user experience. However, for a successful ad campaign, they must be created in an attention-grabbing manner that does not distract or irritate the user. This can be accomplished by creating unique and captivating mobile banner ad designs that stand out from the rest of the content on the screen.
Drawbacks Of Mobile Banner Advertising
Banner ads are a primitive format that has developed to include more engaging and compelling ad forms such as rewarded videos and flash animations. It can be difficult for a banner ad to stand out and attract the player’s attention. Experiment with different mobile banner ad specs and sizes to capitalize on each platform’s capabilities.
Here are some most significant drawbacks of deploying mobile banner ads:
The fundamental cause of banner blindness is that consumers have gotten too used to banners due to excessive use. The introduction of ad blockers has challenged this trend.
Another reason is that they are neither exciting nor engaging. Banner blindness can be avoided by employing brighter colors or dynamic banners. These, however, can discourage users from clicking on the mobile banner ad.
They Can Affect The User Experience
Mobile banner ads covering the game’s content can harm the gameplay experience by making it difficult for players to reach critical user interface options.
Having the banners cover an essential user interface element may decrease a significant retention rate.
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It’s similar to having a virtual billboard on people’s phones, making it simpler for businesses to get noticed by the right people.
Overall, Advertisers can achieve their marketing objectives with 7Search PPC’s mobile banner ad solution.
Mobile Ad Banner Best Practices
Mobile banner ads are a simple approach to generating revenue from advertising immediately. However, they are ineffective and have low CTRs. Among all ad categories, banner ads achieve the most negligible revenue. On the other hand, mobile banner advertising can be beneficial when users are most engaged with the apps.
Let’s explore some of the suitable practices for maximizing the possibilities of this format:
Set A Suitable Banner Refresh Rate
Mobile banner ads often appear at the top or bottom of your screen and remain throughout a user session. Developers can control how frequently the ad content updates to display new ads within a predetermined time frame.
The refresh duration varies in mobile applications. Some use a refresh interval of every 30 seconds, while others may use ample time. Refresh rates typically range from 25 seconds to 2 minutes. Therefore, trying several refresh rates is essential to discover which is suitable for your app.
Try Different Mobile Display Ad Sizes
However, publishers may see increased CPMs using “MREC” or Medium Rectangle Implementations. These mobile display ad sizes of 250*300 will fit on selective menus and game displays.
There are various sizes available that allow you to design unique mobile display banner sizes. Finding the appropriate KPIs to optimize your mobile banner ads effectively.
Utilize Various Ad Network To Show Banners
Only one ad network may return to the same ad when a device requests an ad. Not only is this inefficient in utilizing advertising space, but it may also cause your gamers to develop “banner blindness” and entirely ignore that ad area, making further optimization difficult.
Use some of the top mobile banner ad networks to maximize possibilities. Improving your revenue per user by giving the end user more options in multiple ad formats may also result in a higher lead time and a better user experience.
Analyze Your Audience
Mobile banner ads perform better when they target a specific audience. So decide what kind of audience character you want to attract.
Develop The Right CTA
Add a solid Call-To-Action to ensure a click-through rate.
Choose The Right Content
You should incorporate attention-grabbing images. However, statistics reveal that nearly 30% of advertisers are turning to video mobile banner ads for the first time since short-form videos like Instagram reels, YouTube shorts, and TikTok are so popular.
What Constitutes A Great Mobile Banner Ad?
Mobile banner advertising has been around for quite some time. Most app users will see them frequently as part of their in-app experience. The most acceptable mobile banner ads are visually appealing and stand out from the crowd. However, they do include original information and attractive visuals.
The most common application of mobile banner ads is Google Display ads. And they can reach approximately 90% of people via apps like Gmail and YouTube. If you want users to click your mobile app banner ad, make it unique, strategic, and relevant to the audience’s demands.
Best Mobile Ad Type
The following are some of the standard mobile ad formats mentioned, along with their workings, pros, and cons.
Rich Media Ads
These are high-quality graphic mobile banner ad designs. They’re a type of interactive display ad that reacts to user activities, such as advertising that appears when you scroll over them. They can be utilized as a part of a programmatic advertising strategy.
Rich media mobile banner advertising can include images, video, or audio that encourages viewers to participate. While rich media advertising is incredibly popular and exciting, some publishers avoid them since they are large and slow-down pages.
- Provide more engaging interaction, resulting in higher CTRs and a higher ROI.
- Improve the user experience, causing users to pay more attention to them.
- Makes emotional appeals that would be difficult to make in traditional media.
- Assist brands in establishing a stronger foothold and raising awareness.
- Since bandwidth requirements are much higher than in other formats, many viewers might miss these advertisements.
- They require a specific browser or plug-in technology, potentially preventing some audiences from seeing the message.
Mobile Banner Ads
This is one of the most popular alternatives available. Mobile banner ads can be found on websites, streaming platforms, and mobile apps.
Mobile banner ads display on the user’s mobile device as a bar, column, or box containing text and an image. They’re successful because they’re essential to consider. However, you must pay close attention to their location to ensure good interaction.
- Publishers can attract the audience’s attention with mobile banner advertising using eye-catching banners.
- They are ideal for publishers to increase brand exposure. It helps in generating initial attention.
- The mobile banner ad includes targeting options, segmentation, remarketing, geo-targeting, and publisher-specific targeting.
They may attract unintentional clicks resulting in a high CTR but a low conversion rate.
Mobile Native Ads
Significant businesses, including YouTube, use native advertising. Due to their minimal structure and appearance of organic content, these ads are well-liked by mobile and desktop users. These ads usually come with promotional tags that enhance your business by raising traffic.
There is no set of size configurations considered for a native ad. A native ad can be in the form of headlines, banners, videos, or thumbnails.
- You can select more target spaces for your audience.
- They capture more attention, time, and performance than standard mobile advertisements.
- Ad blockers are likely to disrupt mobile native ads.
- They are device responsive, i.e., adapt their sizes and look according to the device used.
- Low-quality native adverts may reduce reader interest in the publisher’s genuine content.
- The ads may be more expensive than other advertising forms.
Mobile Video Ads
It’s hard to deny the significance of mobile video ads. Users enjoy watching videos because they are well-made and relevant. Furthermore, they are more effective from an advertising standard point of view. Some advertisers are willing to pay a premium for video advertisements.
The popularity of video platforms such as YouTube has significantly boosted video advertising, yet it can be a little pricey for some consumers. Furthermore, not all publishers like them because they might seriously affect page load time, and visitors might leave the website if a page takes more than 3 seconds.
- Mobile video ads are the most appealing to users. As a result, your ad has a high possibility of getting viewed.
- Mobile video ads can be brief, detailed, entertaining, and compelling. This allows you to share your message clearly and attract potential leads.
- The execution of mobile video ads must be of excellent quality; otherwise, you’ll fail to attract potential leads.
- Mobile video ads require a heavy budget, editing, music, and campaign development.
Interstitial ads are more prevalent on mobile apps. These commercials take the entire screen and are popular because they include interactive components. Interstitial adverts frequently include movies or banners. They are typically positioned between natural transitions, such as advancing from one level to another in a game or selecting to preview changes to a file.
Interstitial ads are used by major brands such as Pinterest and Airbnb. These ads have a high CTR and can be used to raise awareness.
- A full-screen interstitial ad achieves levels of viewability that mobile banner ads cannot match.
- Interstitial ads with the most space can attract a higher CTR, which equals more conversions and income for publishers.
- Interstitial advertising can sometimes annoy and interrupt the reader.
- Follow all Google’s standards and suggestions when integrating interstitial ads. Otherwise, there is a significant possibility of getting penalized.
Things To Avoid While Creating Mobile Banner Ads
Here are a few to avoid while creating a mobile banner ad:
Creating Annoying Content
An essential aspect of developing a mobile banner ad is ensuring that the content is helpful to the user and visually appealing. Annoying and confusing content is the easiest way to lose your audience. Create your content more attractive, informative, and consistent with the essence of your brand.
Lack Of Personalization
Mass marketing initiatives not using customization risk becoming generic and losing their attraction. Considering your user’s location, age, gender, and interests allows you to display mobile device advertising relevant to your audience.
Publishers and app developers should consider which mobile banner ads would perform best for their sites and target audiences. Moreover, one publisher’s optimum mobile ad type may not be suitable for another, and vice versa.
It can be attractive to make a banner ad that is click-baiting. Even though these ads frequently ensure at least some interaction, the long-term payout is poor and can eventually damage a brand’s reputation.
To wrap up this blog post, we believe that using mobile banner advertising in your monetization plan can be effective with proper implementation. Furthermore, you must show players a well-designed banner to improve the gaming experience and maximize income.
Mobile banner ads are the only ad style to consider when monetizing your game. It’s a good idea to experiment with banner ads of different sizes that suit you best on various platforms.