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XML Feed

ByContent Team 7SearchPPCUpdated 6 months Ago1 Mins read386 Views

What is XML Feed?

An XML feed is a standardized data format used to deliver ads to publishers. It typically includes structured information like ad creatives, targeting criteria, bid amounts, and other campaign details in XML format. This feed is periodically updated to reflect real-time changes, ensuring that ads displayed are relevant and up-to-date.

The ad network uses this feed to match ads with available ad spaces on websites, optimizing for user engagement and revenue. Publishers receive the feed to serve the correct ads, while advertisers can track performance and make adjustments through the feed.

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