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Viewability

ByContent Team 7SearchPPCUpdated 11 months Ago1 Mins read492 Views

What is Viewability?

Viewability refers to the percentage of ads that are actually seen by users, rather than just being served. It’s a crucial metric for advertisers and publishers, as it indicates the likelihood of an ad capturing user attention and driving engagement.

An ad is considered viewable when a certain percentage of its pixels are visible on screen for a minimum amount of time.

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